Apple to release new in-store brochures, t-shirts
I'm
delighted to see ifoAppleStore reporting
that Apple will be releasing a new series of brochures and employee t-shirts in their retail stores to advertise the
wide range of creative capabilities their Macs and software offer to consumers. The cover of the 12-page brochure
(pictured) seems largely focused on advertising all the content-creating doors their award-winning iLife suite opens,
while the inside of the brochure features various Apple Store employees wearing t-shirts with help-related slogans such
as "I can help you go from shutterbug to photocaster."Other strong Apple Store advantages that the brochures boast are the various Creative, Genius and Mac Specialist employees staffed at the stores who are trained to accommodate the various interests, hobbies and professions that Mac users have. The brochures advertise many more unique facets of the Apple Store and Mac-buying experience, such as their free workshops and on-line Concierge appointment scheduling service.
While I haven't been in an Apple Store in a while, all I remember from my past experience is advertising that was almost entirely focused on making me buy an iPod. It's great to see Apple putting their best foot forward with a campaign like this.
[Thanks Benjamin Bowles]
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I'm delighted to see ifoAppleStore reporting that Apple will be releasing a new series of brochures and employee t-shirts in their retail...
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Barnhill@6, Those shirts were retired yesterday. There are new forest green shirts the specialists are wearing
May 01 2006 at 3:43 PM Report abuse Permalink rate up rate down Replyuh.....without the question mark.
May 01 2006 at 1:50 AM Report abuse Permalink rate up rate down ReplyIt would be cool if those were the colors of the new macbooks?
May 01 2006 at 1:50 AM Report abuse Permalink rate up rate down ReplyI expected TUAW would have known better. The ads aren't related to this at all.
April 30 2006 at 7:18 PM Report abuse Permalink rate up rate down ReplyI saw these at my Apple Store yesterday in Honolulu. Their shirts say:
Blah. Blah. Blog.
That's all!
"Didn't Steve just say recently that there was 'a interesting ad campaign' coming?"
Yes, but he was talking about the new may tv ads
I disagree with Andy@3. Most people do NOT know that Mac comes with so much software included.
Only a few reviewers, like Walt Mossberg for instance, include iLife, etc. in the Mac's value proposition.
I haven't owned a Mac in over a decade, and I was amazed at how much software was included with my housemate's recent purchase of an iBook.
thing is, people know there is apple software on apple macs, the big myth is that there isnt much else, thats what scares some people off, they could do with showing the range of software available really, after all, theyre not really selling ilife to new customers - it comes with the computer anyway. for example - in the sunday mail magazine supliment today, they had a notebook review and refered to macs as having a hardly any software.
April 30 2006 at 6:16 PM Report abuse Permalink rate up rate down ReplyDidn't Steve just say recently that there was 'a interesting ad campaign' coming?
April 30 2006 at 6:15 PM Report abuse Permalink rate up rate down ReplyHopefully it means that there's a Mac-related ad coming out soon.... :-)
April 30 2006 at 6:03 PM Report abuse Permalink rate up rate down ReplyDeals of the Day
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TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
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