Filed under: Humor, Video, Cult of Mac, Apple
Found Footage: We Are Apple, a 1984 Musical Montage
This video was ripped from a videotape (which explains the lack of video quality) of the 1984 Apple Shareholders' meeting, where the original Macintosh was unveiled (this is unconfirmed; some are saying it was shown at the Moscone Center during the launch of the Apple IIc). Like a train wreck, I just can't look away. I've watched it about a dozen times now. I think there might be something wrong with me.
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Reader Comments (Page 1 of 2)
Snaggy said 6:15PM on 5-12-2006
Best.
Song.
Ever!
Too bad that Flashdance movie ripped it off. :P
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Dave Jeffery said 6:21PM on 5-12-2006
Hilarious, that is classic 80's. The last minute is priceless.
I don't suppose that anyone has the lyrics so I can see along?
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Brendan said 6:34PM on 5-12-2006
This video makes me feel embarrassed to like apple's products!
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Sveg said 7:02PM on 5-12-2006
Is that Hitler I saw, near the end giving the OK to apple????
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Jason said 7:14PM on 5-12-2006
Egads! Had I seen that video before buying Apple computers, I think it would have kept me from being a Mac man.
Maybe they could've used Cyndi Lauper - "Macs just wanna have fun".
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Caius Durling said 7:44PM on 5-12-2006
There is this tune, and others such as Apple ][ Forever. I came across a website (cnet?) a while back with them all listed, but I can't seem to find it now.
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kg said 7:49PM on 5-12-2006
I wouldn't be surprised to see a video like that at a Dell, Microsoft, Gateway, Motorola or Wal-Mart rally/meeting today.
That's the difference. (Two decades, apparently.)
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Caius Durling said 8:03PM on 5-12-2006
After a little more googling (and wine!) I finally found the blog entry that lead me to the list of songs before.
This is the blog entry (also contains a link to a .mov version of this movie):
http://macenstein.com/default/archives/100
This is the audio version (.mp3) of the song in this movie:
http://macenstein.com/images/We_Are_Apple.mp3
And this is the site that lists another 4 apple songs, including the one I have, Apple ][ Forever. (It wasn't Cnet, it was Zdnet!):
http://insight.zdnet.co.uk/hardware/chips/0,39020436,2127406,00.htm
Spread the apple love (and er, songs!) people!
Caius.
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Joseph said 8:57PM on 5-12-2006
So I take it it was a good thing I was born in 1993? lol Would that have been something cool back then? :P Like when I first saw Saved by the Bell. "Was it cool to wear a purple suit jacket with a blue shirt and green pants?" I think I still would have been an Apple geek if I was born in 1973. :-)
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michel said 10:36PM on 5-12-2006
I love all that clumsy funny delirious mad attempt by enterprise to amuse people and workers (with all the great serious attitude).
maybe it's ridiculous, but it's fun, it's history, nobody will accept to say he/she had a part in it and it's that is fun with good companies : the goofy stuff.
Leaading the waay, Aaapple.
thanks for this gem.
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Phillip Platz said 1:52AM on 5-13-2006
It was indeed from the introduction of the first Macintosh computer.
Great song, I have an ex*tremely* extended version in audio (good quality) in my iTunes library.
:)
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Matt Thomas said 2:51AM on 5-13-2006
It's funny that folks think that's bad, when this is floating out there.
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Matt Thomas said 2:53AM on 5-13-2006
No HTML. I see.
http://www.voell.de/video/showvideo.pl?video=clone/100k.mov&width=320&height=252
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Jens Christiansen said 6:11AM on 5-13-2006
Wow! But why did they put the footswitch on the desk?
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Caius Durling said 7:12AM on 5-13-2006
Phillip: Any chance you could post that extended version somewhere? I'd be very interesting in listening to it.
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huxley said 9:07AM on 5-13-2006
Hmmm ... maybe a trademark dispute wasn't the reason Apple Corps tried to stop Apple Computer from getting involved in music.
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John Muir said 9:11AM on 5-13-2006
For everyone unlucky enough to have missed the 80's, basically watch that a few times and then put on a poor quality vhs tape of The A Team - no dvd's now! Cassette tape copies from FM radio of early Madonna and Prince on your massive Walkman and you have the iPod experience in glorious analogue with 1 hour of hiss ridden music on tap! Yeah, those were the days alright. Though I should seriously have stayed away from BASIC in hindsight...
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south said 9:51AM on 5-13-2006
I think I preferred the Orwellian 1984.
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yoharryo said 10:33AM on 5-13-2006
Well, I for one would like to thank the kids from Fame for that.
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Hasse Kirkegaard said 10:54AM on 5-13-2006
I think we all agree that this is not Apples finest moment (but then again, in 1984 this might have been pretty cool)
Anyways, I can confirm that the video is from the 1984 Apple shareholder's meeting, the Macintosh day...
If anyone is interested in the entire 90 minutes footage from the event, you can watch it here:
http://spherule.com/media/video/macintosh_introduction_1984.mov
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