Filed under: iPod Family, Apple Financial, Apple
iPod expansion still in early phase
Credit Suisse thinks that Apple can expand their iPod business by 20% a quarter for the foreseeable future. Sure, there are those who think that the iPod craze is cooling off but Credit Suisse brings the numbers to back up their 'out perform' rating for Apple stock. It seems that only about 10% of PC users have an iPod, and the people that do own an iPod are replacing them sooner (every 1.5 years as opposed to 2 years previously). They also point to the fact that Apple really hasn't been concentrating on the European market, so there are lots of potential customers out there.iPods in our cars, on our shelves, and in our shoes? We live in amazing times, people.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Yuri Walkiw said 8:43PM on 5-23-2006
The sucess of the iTunes music store and the fact that iPods are pretty fragile will continue to drive iPod sales. As iTunes music store adds more and more content such as videos, more people are getting locked into Apple's player.
Reply
Brendan said 9:57PM on 5-23-2006
"They also point to the fact that Apple really hasn't been concentrating on the European market"
You're not serious, are you? Oh so that's why there's no Apple store in my country!! Arrghhh!
Ireland by the way.
Reply
Peter T. said 10:57PM on 5-23-2006
I really enjoy my iPod, but I honestly wouldn't mind seeing some competition. Without any, Apple can make things cheaper and cheaper (they don't even give you a power adapater anymore...) and charge a premium price.
Don't get me wrong, I really like Apple's products (I use a Mac) but I think, for the consumer at least, a little competition is a good thing.
Reply
Marco F. said 3:26AM on 5-24-2006
I want something similar as the nike+ipod for bicycles!
Would be a rave for the dutch market at least :)
Reply