Filed under: Accessories, iPod Family
More details about the Apple/Nike partnership
BusinessWeek has the scoop on the Apple/Nike partnership that just resulted in that very cool iPod/shoe sensor item (I want one and I never run anywhere). It all started 18 months ago when Apple approached Nike to supply the shoe company with branded MP3 players. Nike had been down that road before (with several other companies) and they thought that they could do more. Fast forward a year and a half and BAM! Nike + iPodGlobal.Both companies plan on working together to bring even more cool products to market (can you say ringtones for your sneakers? Awesome).
[via iLounge]
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
John Curtis said 7:49PM on 5-24-2006
Does anyone know if this device will be usable in other brands of running shoes? I am a long time ASICS runner and Nike shoes tend not to fit my feet well.
Reply
kevin said 8:15PM on 5-24-2006
ringtones? like a phone? so a phone in your sneaker? i dont think so
Reply
Ben Lawson said 8:42PM on 5-24-2006
I would think that the sensor could be fit into any running shoe insole with a little creative razor work.
Reply
Mac Diva said 9:03PM on 5-24-2006
John, a separate kit for other brands of shoes will be sold by Apple. The 'special' part of the deal with Nike is mainly the promotional tie-in.
I'm wondering how long the contract will last. Phil Knight can be a very vexing and litigious person. Example: When the University of Oregon allowed an international workers' rights group to develop, he withdrew his endowment, worth millions.
Reply
Kenban said 9:52PM on 5-24-2006
This is the first I have heard of a kit for other shoes. Where did you get this information?
Reply
Brendan said 10:06PM on 5-24-2006
Nike likes Golf! So, the iPod could take your scores and Nike could provide the waterproof sports case for your iPod that clips on to your golf bag :D
This makes too much sense!!
Reply
Reid Bode said 10:42PM on 5-24-2006
I wonder how many geeks will get up out of their computer chairs and start running now.
I know this could possibly motivate me.
Reply
Reid said 3:31AM on 5-25-2006
hehe Exactly, quite astonishing really. I'm like, "uhh.. nike? What's in this for apple, not interesting.." But then I find myself cheking it out and halway planning to buy the Nikeshoes and start working out.
Marketing sure works, wonderful! :p
Reply
Timon said 4:06AM on 5-25-2006
no luke the shoes are only 100 a pair so out he door with shoes and system your looking at less then 150 which aint bad for what it has to offer.
Reply
Nicholas said 8:25AM on 5-25-2006
"7. I wonder how many geeks will get up out of their computer chairs and start running now."
I think we both know the answer : not nearly enough.
Reply
Barry said 9:55AM on 5-25-2006
7 and 10
You're both forgetting the huge group of people who are using iPod's (and are already running.)
Reply
Ted Willis said 12:09PM on 5-25-2006
I really can't understand this...
As a previous reader commented on the last Nike/Apple post here:
" *deep breath*
Nike can go f#*k themselves.
What next Apple? KKK generated content on itunes?
Sheesh!
Apple can in no way, at all, possibly, ever, use the word "Cool" in association with any of their products ever again.
*and relax* "
Reply
Brian P said 2:55PM on 5-25-2006
I hope this works with my 5G video ipod. it is my running buddy and I am training for the Baltimore marathon. What a sweet combo and perfect timing.
Reply
Neil Cochrane said 4:29PM on 5-25-2006
Here's some new pictures of the kit - it looks pretty good but I'm wondering how they got their hands on the stuff - there's some good pictures of the UI too.
BTW, how do you submit news to TUAW, is there a link somewhere?
http://www.coolhunting.com/archives/2006/05/nike_x_apple_ni.php
Reply