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Reader Comments (Page 1 of 2)
Ian P said 8:59PM on 6-12-2006
Haha, I really like these new ones.
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Retro_X said 9:05PM on 6-12-2006
I love the "touche" one, man I laughed.
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Dave G said 9:09PM on 6-12-2006
Man, these Apple commercials just keep getting worse and worse. Especially the Out of The Box one, which is a blatant lie, iMac's come with Microsoft Office 2004 for Mac Test Drive and iWork (30-day trial), which are both trials :P I really don't like any of these commercials. I use a pc, but I'm anything but an Apple hater but I do really dislike there commercials.
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David H. said 9:18PM on 6-12-2006
#3: The commercial doesn't say Apple's products don't come with demo software. Everything the "mac" says it's going to do all has to do with software already installed and fully operational. Besides, the point is that the PC has tons of unnecessary applications and "trialware" that need to be uninstalled.
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Ian Murray said 9:20PM on 6-12-2006
I think they are all very well done. Very lighthearted and fun, and they are able to get the message across cleanly and in the allotted time. It's hard to sell people who don't really know or care about the differences in UI or subtle nuances that techie types might ooze over. These commercials will no doubt lure in the casual computer user and the "on the fence" purchaser without struggle.
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stl said 9:26PM on 6-12-2006
These ads are terrible oversimplifications at best, and mostly lies. The reality is, there is no simple comparison between PC's and Macs. Perhaps the only simple one is the lack of viruses, malware, spyware etc on Macs, and that won't last long if Apple increases it's marketshare. I'm disgusted.
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narco said 9:32PM on 6-12-2006
Some have said that these ads actually backfire and that people feel sympathetic towards the PC, while the Mac's user base is filled with pompous a-holes.
While I think these ads are good for Apple, I'm not a huge fan of them. The Touché one is good and I think will be the most effective one out of the lot.
Fishes,
narco.
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Ian Murray said 9:35PM on 6-12-2006
I hate to get off topic, but...
stl, do you really think that the Macs will be just as vulnerable as PCs? I suppose this is in fact after you throw out the bullet-proof kernel, built-in firewall, built-in private browsing, and the fact the the OS isn't littered with decade-old code?
I'm delighted.
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TheVexedSoul said 9:58PM on 6-12-2006
#6: I love how people think that there will be a sudden surge of viruses as soon as the Mac market share reaches a certain point. The Mac market share has been increasing ever since OS X was released, or at least within the past few years, yet there are less viruses out now than there ever were for OS 9. How odd!
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Jay said 10:04PM on 6-12-2006
The ads are fairly good, (Touché the best!) because the average user is easily swayed, especially by "cool", easy to use technology!
What we should worry about, however, is how Microsoft will retaliate when they release their ad campaign for Vista featuring funny man Demetri Martin.
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sam said 10:05PM on 6-12-2006
i really don't think apple (or anyone else) should be hyping products that are in beta / unsupported. (e.g. bootCamp)
if they do there should at least be a li'l disclaimer.
somewhere.
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Brent said 10:13PM on 6-12-2006
These, like the others, completely miss the mark. Admitting it's basically a hobby box is tantamount to surrender.
And, AGAIN, Apple has NOT been increasing market share since OS X was released. It has been LOSING market share.
Easy to say, impossible to prove. How odd!
http://www.siliconvalley.com/mld/siliconvalley/business/columnists/mike_langberg/14191452.htm?source=rss&channel=siliconvalley_mike_langberg
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sam said 10:14PM on 6-12-2006
er. i ment to say: somwehere. like under that 'purchase of XP required'. It can say "we're not going to help you if you screw it up. Until you buy Leopard."
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Thrasher said 10:26PM on 6-12-2006
Overall I like the commercials, but I don't like the way they portray PCs as better at work. I get far more work (including spreadsheets and charts) done on my Mac than on any PC I've ever used.
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Peter Kraniak said 10:32PM on 6-12-2006
Listen fellas, they're commercials, nothing more nothing less... commercials. When the public sees them they will think about it maybe for 5 seconds then go back to thinking about American Idol.
I wasn't as impressed with this batch. I don't know, it didn't do anything for me. The pie chart one was kinda funny. I liked the first batch better though.
It's too bad that Saturday Night Live is in re-run season, I'm sure they would do some parodies on these commercials.
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TheVexedSoul said 10:39PM on 6-12-2006
11: You only wanted to show us the worldwide numbers? Have any numbers for the US Mac market share in 1996? You may be surprised at what you find.
I'd easily believe that the worldwide market share has decreased, as most PC manufacturers are cranking out cheap computers these days compared to Apple's offerings, not to mention that the Macintosh's presence isn't always felt worldwide.
The fact still remains that more Macs are being sold now than ever, and that's really the argument that is made about the virus issue.
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Dennis said 10:42PM on 6-12-2006
The funny thing is that the box commercial came on as soon as this came in the RSS reader. They are all excellent!
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Michael Collins said 11:15PM on 6-12-2006
Seeing the ads auto-playing on Apple's home page was pretty annoying. I was really hoping that wouldn't come back.
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Thayne Miller said 11:18PM on 6-12-2006
I agree with #14. They are commercials. people watching tv use less neural activity than any other daily activity. They are meant to inspire curiousity to promote someone exploring apple.com or an apple store. Once they get their hands on a mac, they'll switch; or that's the idea.
Also, please people, don't get confused with "market share." Sure, apple's market share might still be down at about 3.8%, but the number of macs sold each year is steadily increasing, and the number of macs out in the world is larger and larger each year. Again, market share isn't a very practical measurement of what is happening. Apple makes a suprerior product and it will take time for people to realize it, just like the iPod taking a few years to really "take off." Just wait, you'll see.
Also, yes, os x does come with trial software, but it doesn't intrude your desktop with stupid icons and pop-up windows that bug you at boot. Any Dell or Comp USA piece of crap you buy just NEEEEEEEEEEDS a fresh reinstall. Apple's don't. That's the point.
One more point: advertising boot camp is definitely a good idea. They are advertising now for a product that is in beta, yes, but by the time leopard comes out, it will be polished. Again, timing is perfect for these ads because it will take people time to really let that concept sink in. Once they see in in Leopard, they'll be sold. hell, I'm already sold. I love boot camp, and I have gotten more done on my mac than on any PC I've used in 14 years.
that's my 2 cents. Check out my ad-free website if you want to see some cool stuff you can do with iLife. I show it off to everyone that asks me about my mac and they are always impressed with how cool the end product is. That's what owning a mac is all about to me--producing something valuable and sentimental with my music, pictures, and videos and being able to share them with everyone. http://www.cs.utah.edu/~thayneq
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debbie T said 11:22PM on 6-12-2006
I love the ads even more than the last batch. Commercials are supposed to be humorous and light. 30 seconds is a short amount of time to make a point, I think Apple is doing a great job!
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