Filed under: Apple Corporate
A couple of eagle-eyed readers have seen a new Mac ad on CNN and the net, featuring the two actors from the most recent campaign. This time, they're in boxes, with the Mac talking about how ready to go he is from the start, while the PC has to deal with all sorts of demo software and so on. We haven't seen it on Apple's site yet, so keep your eyes peeled and let us know what you find.Use Spotlight as a reference tool. Type any word in the Spotlight box and one of the top entries will be a definition. Click on it, and it will bring up the dictionary application to check the word in either the dictionary, thesaurus, Apple database, or Wikipedia.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
| # | Blogger | Posts | Cmts |
|---|---|---|---|
| 1 | Steven Sande | 44 | 3 |
| 2 | Dave Caolo | 35 | 4 |
| 3 | Mel Martin | 31 | 0 |
| 4 | Mike Schramm | 28 | 0 |
| 5 | Michael Rose | 18 | 26 |
| 6 | Josh Carr | 18 | 24 |
| 7 | Victor Agreda, Jr. | 17 | 6 |
| 8 | TJ Luoma | 15 | 27 |
| 9 | Joachim Bean | 12 | 3 |
| 10 | Erica Sadun | 11 | 1 |
| 11 | Ken Ray | 11 | 2 |
| 12 | Sang Tang | 10 | 0 |
| 13 | Aron Trimble | 9 | 3 |
| 14 | David Winograd | 9 | 4 |
| 15 | Chris Rawson | 8 | 0 |
| 16 | Megan Lavey | 7 | 9 |
| 17 | John Burke | 6 | 3 |
| 18 | Lauren Hirsch | 4 | 0 |
| 19 | Brett Terpstra | 4 | 5 |
| 20 | Kent Pribbernow | 3 | 0 |
iphone SnowLeopard dropbox podcast talkcast IpodTouch iCal Apple AppStore ItunesLp itunes sales hgg Facebook software MacOsX10.6 gps jailbreak app-store bluetooth AppReview MacMini music navigation ATT tablet mac holiday giveaway tips update Snow-Leopard video imac browser app games ItunesStore audio features ipod-touch AppleTv ipod gaming AppleStore verizon Microsoft security retail MacOsX
All contents copyright © 2003-2009, Weblogs, Inc. All rights reserved
The Unofficial Apple Weblog (TUAW) is a member of the Weblogs, Inc. Network. Privacy Policy, Terms of Service, Notify AOL
Reader Comments (Page 1 of 2)
Jax said 4:15PM on 6-12-2006
Sweet.
Reply
mars said 4:16PM on 6-12-2006
Ditto!
Reply
Bob said 4:18PM on 6-12-2006
Yeah, it was up on ESPN this morning also
Reply
Kris said 4:18PM on 6-12-2006
Yeah, gotta remove that trial software that only comes on PCs... not like my MacBook Pro. Well, except the trial of iWork 06. Oh, and MS Office.
I love my Mac (I switched just over a year ago), and while this series of ads is humorous, the Apple elitism gets a little old. Apple isn't any less evil than Microsoft - they just put out better products (except keyboards - MS keyboards rock).
Reply
bt said 4:21PM on 6-12-2006
But the Mac comes with demo software, too. Nowhere near the butt ton of demos on a PC, but there are still demos.
Reply
Mark said 4:25PM on 6-12-2006
Yup. saw this one on FOX News at the gym this morning.
I'm so excited... i got my inlaws to switch from a crappy Dell machine and they bought a suped-up 20" iMac.
I get to set it up for them when we go visit next week :)
yay!
Reply
Will said 4:27PM on 6-12-2006
Hang on a second. Apple does include trial versions of software, but I think that they are trials that most people would actually use. Even if people decide not to use them, they are easily removed, or do little more than take up space. But the most important thing is that besides the trial software, Apple does not install massive amounts of junkware(Norton, I'm talking to you) that makes it impossible to use the computer without either a. removing software, b. agreeing to the trial, or c. totally reformatting the drive in order to have a clean XP install.
Apple is not perfect, but at least they have a product that doesn't have to be subsidised by massive amounts of software. Yeah that's right Dell I see you back there.......
Reply
Brian said 4:43PM on 6-12-2006
that last line by the 'PC' is the best!
Reply
fra said 4:46PM on 6-12-2006
Why does stuff like this never air outside the US, the rest of the world needs to know why macs are better!
Reply
jen said 5:06PM on 6-12-2006
Actually hidden in that url is a second video url, I'll call it "piechart" I haven't seen it before either... it's the very first URL in the long multi url:
http://speed.pointroll.com/PointRoll/Media/panels/Apple/118440/applMacs_Panl_300_061206_r05.swf
Reply
Adrian said 5:07PM on 6-12-2006
I love the trialware line. It's so true.
Reply
svds said 5:10PM on 6-12-2006
Has anyone, besides me, tried to download this movie using the "ctrl-click" and then selecting "Save Linked File to Desktop". You get a flashfile named "applMacs_Panl_300_061206_r05.swf" That you can play with Flashplayer that's actually another add! It's another one about the cool and fun stuff you can do on a mac... Try it out!!
Reply
Scott said 5:18PM on 6-12-2006
These are the most embarrassing ads Apple has created since the Jeff Goldblum ones. Just wincingly bad.
Reply
Nathaniel said 5:25PM on 6-12-2006
Except of course for the nagware that is Quicktime. It's amazing after all this time that Jobs still doesn't see how un-classy it is to put nagware on every shipping Mac, no matter how many thousands of dollars the customer paid for it.
Reply
Ken R said 5:40PM on 6-12-2006
#9 - Fra - The TV ads have been airing on various stations in Canada.
Reply
mark said 5:49PM on 6-12-2006
1. Out of the Box: http://tinyurl.com/jzqvx
2. Make Amazing Stuff: http://tinyurl.com/z8ykf
3. Macs do Windows, too: http://tinyurl.com/h4jxm
Reply
Tony said 5:55PM on 6-12-2006
@Scott(13)
If by "most embarrassing" and "wincingly bad" you mean "witty" and "effective", then yeah...I see your point.
Reply
Bob said 6:12PM on 6-12-2006
I remember when i first opened my PC, it had a branded Internet explorer which i had to go in and delete random files in the IE directory to remove, on the mac, to delete the trial office and works its a simple case of highlight the file and press apple+backspace.
The PC trial software resembles spyware more than anything.
Reply
jason mark said 7:04PM on 6-12-2006
Humm... doesn't work on Safari for me. I had to use Firefox. Sort of ironic eh?
Reply
Michael LaFramboise said 8:22PM on 6-12-2006
#7 (Will) - You're just forgetting about a one thing when you say "format the drive and resintall windows" - last I checked, most of the pc companies out there (Dell, I'm talking about you) dont even give you a copy of windows so you can just wipe all their shit. Yes, they give you a "recovery" disk, but last I checked, the only thing those disks recovered was the shit that you spent 48 hours trying to delete. Plus even when you pay them for an actual windows disk, you dont get a clean version; its still trashed w/ all the "by dell" crap... bastards.
Reply