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New Apple ads mean spirited?



Seth Stevenson, writing for Slate, makes a good point about the new Apple ads: John Hodgman (the actor portraying the PC) gets all the good lines. He's the funny, likable one. The Mac (played by Justin Long) is kind of annoying and not the least bit funny.

Sadly, I don't think Apple counted on Hodgman's rise in popularity before they shot these commercials, but does that mean the ads don't work? Since I am clearly already a Mac user I can't really judge if they work or not. I know there are a few switchers out there that read TUAW, so tell me: do these commercials make you want to buy a Mac?


Seth Stevenson, writing for Slate, makes a good point about the new Apple ads: John Hodgman (the actor portraying the PC) gets all the good...
 

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Laura N

Personally, I just bought my first Mac and I was very much influenced by the new commercials. I have always had problems with PCs. These commercials only highlight exactly what I have been experiencing for years. I had been considering switching to a Mac for a while, and these commercials pushed me to do it. I think it's great advertising.

July 05 2006 at 12:46 PM Report abuse rate up rate down Reply
Haimson

The only reason one should switch OS platforms is for the features and if it is what you need.
Not because the Mac guy is smub.
Or the PC is funny.
That said. I like the PC guy, very funny. And the Mac guy isnt really smug, he is just saying he's better.
But remember, we arent talking about people here, these are computers.
So basically you are calling the Mac OS smug and the PC funny and dumb.
Apple intended for these ads to put a human face on computers, but in the end, they are still computers.

June 26 2006 at 10:37 PM Report abuse rate up rate down Reply
Arnie

Ive seen the ads. Im actually confused.
The ads portray the PCs as inferior yet one of the ads has the Mac guy saying that he runs WinXp.
Isnt that kind of hypocritical?
arnie
PS im a Mac user.

June 26 2006 at 2:44 AM Report abuse rate up rate down Reply
Arnie

Ive seen the ads. Im actually confused.
The ads portray the PCs as inferior yet one of the ads has the Mac guy saying that he runs WinXp.
Isnt that kind of hypocritical?
arnie
PS im a Mac user.

June 26 2006 at 2:43 AM Report abuse rate up rate down Reply
Erik

I just bought a macbook and if it wasn't for bootcamp I never would have considered it, although I find myself now using OSX for everything I can. However, I think it makes Apple look insecure when instead of just advertising themselves as really great machines. They have to put down PCs. Until Apple stops playing the comparison game, it just makes them look like they have short man syndrome. And all PC users like myself assume they are just trying to pull the wool over our eyes.
Whatever... just my opinion.

June 22 2006 at 9:46 PM Report abuse rate up rate down Reply
Margaret

If Apple and the Mac actually were hip, these ads would be different. As it is, they're cliches. And the PC guy is cooler, but Bill Gates is cooler than Steve Jobs, too although few people know it.

I use Macs and love them, but hate the "iLifestyle" stuff, it's embarrassing.

June 22 2006 at 3:35 PM Report abuse rate up rate down Reply
Lordofterror

I think the one with the Japanese hottie works better because it toutes the ease of connectivity of peripherals which is a strong point for windows users, like my self, who are straddling the fence on if they should switch.

June 21 2006 at 5:34 PM Report abuse rate up rate down Reply
Jedediah Johnson

The only version of these ads I liked was the "right out of the box" ad. That actually had truth to it. Any PC I owned came in 2-3 boxes where my Mac was all built in a ready to be turned on. So they had their point made there. But as many pointed out the Mac guy in the ads does seem rather dry. On the flip side though..we're mac owners. We're attack by the Windows users/fanboys at every chance. We are usually always on the defensive instead of the offensive like in these ads. Is it because this ads suggest Mac owners are getting attitudes of their own that upset people? Or is it because are just to kind hearted down inside that we care about the other guy in some way? :P None the less I would suggest to people to not feel bad about the ads to much. Its mild compared to the treatment you'll receive once those Windows loyalist find ya online.

June 21 2006 at 4:59 PM Report abuse rate up rate down Reply
GmanMac

53. I think out of the Box is a great idea, but slighlty misstates--Windows PC's typically do come preloaded with all sorts of "trialware". While Macs come preloaded there is a huge difference-- On a PC much of this stuff is not just installed but loaded and running at boot. On Macs the little trialware there is is on the hard drive but the user has to go find it to even run it.

For instance on an HP you get a computer run amok with running preinstalls you have to take all sorts of time deleting or removing from start up config files.

And anyone that buys a new PC knows you have to go through a couple of hours of Huge Windows updates before you feel safe to actually start running it.

So the commercial should have said installed and running software, instead of trialware.

Other than that, it is dead on.

June 21 2006 at 10:57 AM Report abuse rate up rate down Reply
Mossdaddy

I bought a iMac a year ago. It took me that long to get over the essential snob mob that is the basic Mac user. When the 1984 ad declared the computer for "the rest of us", it was never about the people in the regular world. It was about the elite, liberal better than average. The creative people that couldn't use a spreadsheet even if Steve Jobs was interested in creating one. (The character in the ads is a Steve Jobs wanna be?)

This is the computer for creative types. I'll never forget the Apple employee who demo'd a Mac at my company. When I asked him why there wasn't a keypad on the original Mac keyboard, his response was, "You must be a damned accountant!" And that has been part of the Mac market share. It isn't the computer for worker bees. It's the computer for the rest of "US".

Well, Steve Jobs deserves great credit for all he's accomplished, but a Mac only became the computer for me with software like iLife. I use a pc at work because it is the computer of worker bees. I use a Mac at home because it is the computer that does what I need to do. And I tell other that iLife makes the Mac a great buy for the average pc user. The truth is, they aren't worker bees either.

I find the ads to be funny. I like the PC guy better than the Mac urber snob. But I think the ads are spot on. The windows world is way too complicated. I have a wife and son who are pc gurus. I don't want to have to work that hard. I bought a Mac.

June 20 2006 at 10:32 PM Report abuse rate up rate down Reply
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