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.Mac's dramatic resurrection

Yesterday, we outlined just a few of the reasons we've become disenchanted with .Mac, focusing on mail, storage space, calendaring and synchronization. Today, we're going to look at what could be .Mac's dramatic resurrection. Like a Phoenix from the ashes, we all know that .Mac will rise again, better than ever before (because Steve and Co. just can't let it stagnate forever, right?). We're going to avoid the usual and more obvious .Mac wish-list items in this post, like increased storage space, a speedier iDisk, reliable synchronization and so on, and focus on all new, would-be features that could really knock our geeky socks off.

Read on, after the jump.


Exhibit A: Hosted applications


Who needs the desktop anymore? Let's all use web-based, hosted applications! Ok, so that thought might be just a little premature, but these webapps are getting better all the time. When I think "Apple," I think "cutting edge" and "innovation," and web applications fit the bill.

Homepage

With the introduction of iWeb, poor Homepage has been all but forgotten. When it was first introduced many years ago, I was thrilled with the idea. I could easily make a nice looking web page for friends and family with minimal fuss and no coding. Images and files lived on my iDisk and hosting was built-in. iWeb really blows it away, and now Homepage is a loaner (unless you've opted not to buy iLife '06). I say, let's integrate the two.

Homepage is already online, so we've got a bit of a head start. Other services like Vox, Typepad and many others let you update your site via a browser. Imagine! Live, web-based blogging from Apple! These other services also allow for complete customization and html editing via a browser. Or, you can simply pick and choose your layout and design options without having to place a single tag. How about a web-based interface for updating .Mac-hosted iWeb blogs and galleries? Perhaps the ability to move between one iWeb template and another with a single click? Vox does this beautifully, by the way. Just find the template you like and click "Apply to blog." No need to wait while your site rebuilds or anything. Or, .Mac subscribers could have access to exclusive templates and other such goodies. If there is one company that can make the above experience pleasant and beautiful, it's Apple.

Now, I know that some of you are going to call iWeb "web building for soccer moms," but I like web building for soccer moms. Sometimes I don't want to get all fancy with a hand-coded site, total customization and so on. Sometimes all I want is a simple site that I can use to keep friends and family updated with photos and videos of the kids. If that site can be edited online and integrated with my iLife data, then terrific.

Appleworks goes live

Remember Appleworks? Or for you older geeks (like me), Clarisworks? For the uninitiated, Appleworks is a long-ignored productivity suite by Apple that includes a word processor, spreadsheet app and database application (kind of like "Filemaker Lite."). It has sat in Apple Limbo for a number of years, and .Mac 2.0 (or are we at 3.0?) is the perfect time to roll out the all new, fully integrated, web-based Appleworks.

Consider Writely and Google Spreadsheets. Both are web-based applications by (who else) Google. They're quite basic at this point but pretty much allow you to do what you'd want to do. Now imagine each done with Apple's style, functionality and integration with the revamped Homepage mentioned above, or even the OS itself. Create multi-author, collaborative, password-protected documents and spreadsheets. Keep previous versions accessible via the web, so if Johnny from the office comes in and really hoses your document, you can go back to the day before he went hog-wild and restore that version. Easily post files to your Homepage site(s), access them from the Finder and so on. Web publishing in Filemaker (meaning making your database available online) has gotten easier with each new release. I imagine a trimmed down version as being the successor to Appleworks' database app. Now a little league coach can easily keep track of his players, games, practices, equipment etc. online with the web-based database, spreadsheet and word processing of .Mac's live successor to Appleworks.

Exhibit B: Enhancements to iLife

I love Apple's digital hub concept, as that's precisely what my computers are. I used them to work with my photos, create movies...you know the drill. As an added incentive, why not let .Mac subscribers do some cool stuff with the iLife apps? For example, Snipshot lets you edit photos online. Imagine doing the same with your iPhoto snaps. Did you upload that photo before you remembered to crop it or remove the red eye? No problem, do it in your browser.

Or, say you subscribe to your cousin's photocast. You decide to be a wise guy and add a mustache and funny hat to his face in each picture. You then bing his copy of iPhoto and update the same photos in his photocast.

Or, perhaps a "share" link could appear next to your .Mac-hosted movies, YouTube-style. Of course, the idea of subscriber-exclusive iDVD templates and the like spring to mind.

So there's a brief look at just a few of the things we think would be cool as a part of the next major update to .Mac. Whenever that may be. Or not.

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Analysis / Opinion

Yesterday, we outlined just a few of the reasons we've become disenchanted with .Mac, focusing on mail, storage space, calendaring and...
 

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Beverly Grindeland

I am ready and eager to buy the newest
version of the i.Mac. Should I wait (not
more than a couple of months). Are there new additions coming up soon?

P.S. Have never owned or worked with a
Mac before.

August 27 2006 at 1:08 PM Report abuse rate up rate down Reply
Edward

Many have expressed their sorrow for the loss of the old free iTools. Since Apple is the one that has to pay the bill what are your feelings about Apple offering a free ad supported version of ,Mac like Google?

August 25 2006 at 7:33 PM Report abuse rate up rate down Reply
Alex

at #12, its carcass. plural carcasses. dont know where you got "carcus" from..

Anyway, .Mac seems irrelevant to me as i only have 1 mac (selling my old one to pay off my new one) and my university handles my email, web hosting and web storage. basically im not in need of anything that .Mac offers.

August 25 2006 at 2:59 PM Report abuse rate up rate down Reply
navin

Having worked for Apple, I was always amazed at how average consumers would find the services that .Mac offered to be wondrous, while so many of us who worked for the company would always mutter under our collective breath how much it sucked (relative to other free options). But one thing to keep in mind: .Mac makes Apple money as it is. Whereas those of us with high aspirations and needs would love to see it develop into what it could be, I think Apple might be keeping the bar somewhat low because it meets the needs of the consumers who are buying it (have you ever listened to the sales pitch in an Apple store?) If you think of what it costs relative to what they're giving, they're making a killing. That said, I'll probably renew my subscription because I do like my iWeb!

August 25 2006 at 3:25 AM Report abuse rate up rate down Reply
Daniel Eran


Fixing .Mac - Idea 2: A Reputation System
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

Fixing .Mac - Idea 1: Hyperblog the Web
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

August 25 2006 at 1:36 AM Report abuse rate up rate down Reply
Daniel Eran


Fixing .Mac - Idea 5: A .Mac Marketplace
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

Fixing .Mac - Idea 4: Secure Identity Services
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

Fixing .Mac - Idea 3: .Macster!
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

August 25 2006 at 1:36 AM Report abuse rate up rate down Reply
Daniel Eran


I wrote up 8 ways Apple could improve .Mac
Fixing .Mac - Idea 8: Subscription Music
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

Fixing .Mac - Idea 7: Enhance and Encourage Sharing
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

Fixing .Mac - Idea 6: Add Privacy Management
Features Apple needs to add to their .Mac service to move it from "web hosting and email plus" to a complete suite of services that are valuable, obvious, and will sell themselves.

August 25 2006 at 1:35 AM Report abuse rate up rate down Reply
R031E5

php anyone? That would be kick ass!

August 24 2006 at 10:33 PM Report abuse rate up rate down Reply
matthew

> 15. You missed what is quite possibly the biggest one...
Time Machine!!

You obviously haven't tried uploading a large file (50MB and up, say) to iDisk.

August 24 2006 at 4:26 PM Report abuse rate up rate down Reply
Christiaan W. Lustig

I'd be happy to pay up to $ 25 per annum for iDisk, iCal synchronisation, and iSync. True, most of this functionality is probably available elsewhere for nought, but I'd rather have it the right (Apple) way. iWeb I don't use, let alone online backup (I have an external HD to my mini for backups). Those 99 bucks I'd rather spend on something different.

August 24 2006 at 4:16 PM Report abuse rate up rate down Reply
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