Filed under: Software, Other Events, Apple
Confirmed: Apple to hold special event on Sept. 25th

It looks like the special event that was rumored to be happening on September 25th, the day before photokina in Germany starts, is a reality. Our friends at Macworld just got an invitation featuring a big old camera lens, which is reminiscant of Aperture's icon. Seems pretty natural that Apple would do an Aperture announcement at one of the largest photography trade shows in existence.

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Reader Comments (Page 1 of 2)
Peter Koritschan said 2:07PM on 9-14-2006
revamped aperture with updated MacBook Pros :)
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Alistair Hutchinson said 2:08PM on 9-14-2006
Being that I've JUST bought both Aperture and a 15" Macbook Pro I'd like to see a free update to the new Aperture or I'll be really p**sed.
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The Jeremy said 2:48PM on 9-14-2006
How about updating both the MacBook Pros and the MacBook with some Core 2 Duo goodness?
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HS said 2:52PM on 9-14-2006
Indeed, every little twitch from Apple these days leaves me itching for updated MBP's.. I'm not used to having money in my account just waiting for something, please Apple, make it stop..
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onebuzz said 2:55PM on 9-14-2006
mabey we'll see an apple icamera / new isight??
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infuego said 3:04PM on 9-14-2006
yeah, some updated mac book pros would be excellent! perhaps we might see them on the 18th or 19th of this month to go keep the "announcement a week" thing going.
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Marco F. said 3:08PM on 9-14-2006
It _looks_ like Aperture, but the lens is very different..
maybe a PS killer app?
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Chris S said 3:16PM on 9-14-2006
How is the lens any different from Aperture at all?? The lens flare is exactly the same, and the only difference is that the new one is zoomed in to the inner 2 rings.
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SubGenius said 3:29PM on 9-14-2006
iFrame - Small picture frame with LCD and Bluetooth.
Sync your pictures from iPhoto to the iFrame.
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Jon said 3:56PM on 9-14-2006
Isn't there a special event on Sept 18th as well? Or was that my imagination?
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Andre said 4:30PM on 9-14-2006
A new iSight on the way? The one on the online store has shipping for October, and it's been like that for a while now...
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GadgetGav said 4:35PM on 9-14-2006
It's got to be Core 2 Duo MBPs. For one thing they need to distance it from the consumer MacBook and for another, all the PC guys have announced Core 2 Duo laptops. Apple was one of the first shipping the Core Duo, they can't afford to get left behind with Core 2 Duo... No more hiding behind the 'PowerPC is different to x86' excuses..!
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Christopher Williams said 6:49PM on 9-14-2006
@ macrunning
Take it to an Apple Store and see what they can do. Your machine is still under warranty, you just aren't eligible for phone service. Also, I would get Apple Care now (you can buy it up until the day your 1 year warranty runs out) so that you can have the full phone support and service you need.
You should be well aware, if you have had multiple Macs especially, that Phone support is discontinued after 90 days unless you have Apple Care. In fact, why anyone would not have Apple Care IMO, is a mystery.
Calm down. This is not a new thing for Apple, and if you have owned as many Macs as you say, you should have been well aware of their support policies.
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Darren said 12:37AM on 9-16-2006
Apple continues to fire on all cylinders. I love it!
I switched over the iBook in early 2005, back when the iBooks and OS X started to get really good, and I'm starting to think, now, it's the smartest decision I've ever made (as far as computers go, anyway)
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Henri said 3:19AM on 9-16-2006
OK let's just stop and put 2 and two together here. Apple has got iPhoto and Aperture covering the amature and professional side of the software. An update to either would be great but nothing stellar enough to announce a special press-event.
What's still missing in the Apple lineup,..... a camera. They ventured in this arena earlier with the QuickTake but that was way to early, cumbersome, low quality and relatively expensive. Now they've got all bases covered, storage and display hard- and software. All you need now is a camera, be it an iPod accessory or even the real deal.
Or could it be a new printer line-up ;)
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JP Urdiroz said 3:56AM on 9-16-2006
What about new displays?
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Alistair Hutchinson said 5:07AM on 9-25-2006
This HAS to be an Aperture update. It's now the 25th and I'm (not so) patiently waiting to see what it's all about. Anyone know what time the special event is?
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mungler said 6:06AM on 9-25-2006
i think its weird nobody has reported what time this event is being held. surely it was on the invitation?
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mungler said 6:11AM on 9-25-2006
apparently 16:30 until 18:00 local time. (unconfirmed)
90 mins then.. probably more than just Aperture 2.0 :)
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Alistair Hutchinson said 8:45AM on 9-25-2006
My guess would be updated MBP's as well then.....man I can't wait
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