MacAddict Magazine to be renamed Mac|Life

I have a subscription to MacAddict, since 2003. I have read Macworld, MacHome, Macformat (UK) and iCreate (UK), in the past. I will say that I personally like MacAddict's writing style a little better than MacWorld (kind of old-school Mac vs. PC)and I do enjoy the how-tos in the back of the mag, however I sometimes miss the staff videos that came on the Disc every month (The funniest one was on the death of PC's). I admit some issues are better than others though,it seems sometimes MacAddict and Macworld are almost the same some months. I do enjoy some of the tech articles in iCreate, like how to create your own iWeb templates,eventhough I'm buying that mag at Barnes 'n Noble for $15US, its still worth it for those articles. I hope that Mac|Life continues to improve on areas that MacAddict is currently weak in.

I think its a good idea if the proceed to produce a magazine that is not just full of cut-and-paste excerpts from various Mac OSX Hints books. There is a need in the market for a magazine showing how real people use Macs in their everyday life. I have always found the Pro articles on Apple's website to be very interesting and would like to have a source for more of these on a regular basis. Apple is a lifestyle as much as it is a computer company but they have yet to capture that essence in a magazine type format. Its a tall order but it fits with a future in which Apple will become more and more of a lifestyle brand. Sony tried to do a Sony Life but their magic sadly died once the Walkman faded out.

Speaking of Name my favorite website has a lousy name TUAW. what the hell is that.

I also gave up on Mac Addict. What I saw online was more interesting. Plus the price for it here in Holland was just rediculous. I've started reading MacUser, a UK Mac mag and like it a lot. Nice style and useful articles. And I admit I still like paper in my hands sometimes.

Thanks for the warm welcome back, Wheels :)

Holy cow.....Laurie's back!!!! TUAW has most of critical thinking skills back!

WB Laurie!

MacAddict doesn't only need to change it's name, it has to change its entire contents. I had a subscription to MacAddict for a year and was very disappointed. Superficial journalism, reminded me at times of a teen magazine appropriate for 15 year olds. MacWorld is a bit more serious, but is way too soft on Apple products.

By the way, in Germany here we already have a MacLife, which isn't bad either. Maybe that's a good omen.

Isn't there already a MacLife out there? Maybe that's MacHome.

To be honest, MacAddict has really tanked it for the last few years. The Mag went from honest and witty, to just plain goofy. I remember when they castrated the review ratings, to make the lower ones less negative in tone. It also seems that the mag went from Mac Hardcore fave to MacNewbieFanboy fave. The latest editor-in-chief did nothing to alter the fall, and I think he sped it up. And when Cary Liu (think that was her name) left, the remaining spirit left too. Looks like MacLife will complete the gentrification to blandness. My guess is that all these moves have been market decisions.

And to be fair, all the Mac print magazines have struggled mightily, since Internet info sources for news have taken over (like TUAW). I remember when MacUser ruled, then got coopted by MacWorld (an inferior mag at the time). When MacWeek was scuttled, MacAddict was the only beacon for a while. In the last 3 years or so, MacWorld actually became harder hitting and more meaningful than MacAddict - but not by much.

Goodbye MacAddict, and good riddance IMHO.

here here #14

I gave up on MacAddict on issue 100 (i have issues 1-100). I WAS a great mag with great people (I have some interesting video of several very inebriated staffers at the Claris party in Boston for their first MacWorld). But the Macness of the mag has diminissed to nothing with most of the staff rejects from gaming mags.

I a related vein why is it the Europe can produce such great magazines while the US mags Suck? I mean even the different version of MacWorld are like night and day with the UK version far superior.