Go back to school with your Mac, iPhone and TUAW

A masked Apple employee begins to blog

The Masked Blogger is an Apple employee who has decided to "join the conversation," while trying not to have the conversation turn to the inevitable topic of his employment being terminated by Apple. The blog in question was born out of a desire to respond to Shel Israel's post [Shel Hell Dampens my Mac Envy] on Naked Conversations about the way Apple manages (or fails to) their customer relationships and support experiences and how that may ultimately dictate their future. Shel ended his post with an invite for any Apple employee to respond if they wished to be heard on the matter. Enter "Masked."

It's no secret that Apple does not encourage organizational transparency. Many an employee, at various levels, has been canned for opening their mouth. It will be interesting to see where this "conversation" leads and whether it can be sustained, with or without anonymity. The Masked Blogger kick-off comment is an excellent one: "...the broader issue is how we evolve large company support organisations where typically the relationship is managed by a junior member of staff and arbitrated by fixed processes? How do we build two-way conversations and trusted relationships?"

Those questions and more are critical ones for Apple themselves to answer if they want to continue riding high. As Masked himself points out, "The organisation that cracks this first will have innovation far more valuable than any product based innovation!" I couldn't have said it better myself.

Now of course we all want to know who this masked blogger really is. It's not Steve Jobs himself. It appears to be someone within the corporate loop or the AppleCare group - but this person is not in the US. Note his or her use of the ise form of "organization" which is more prevalent in the UK - and the reference he/she makes to Sainsbury's Supermarket, which is in the UK. So we're looking for someone who lives in the UK, speaks "proper English" and shops at Sainsbury's. Your guess is as good as mine. Start your sleuthing!

Reader Comments (Page 1 of 2)

TUAW Features

back-to-school
Mac 101 ask-tuaw
Mac News
WWDC (251)
.Mac (65)
Accessories (650)
Airport (75)
Analysis / Opinion (1400)
Apple (1691)
Apple Corporate (571)
Apple Financial (197)
Apple History (51)
Apple Professional (54)
Apple TV (164)
Audio (450)
Bad Apple (129)
Beta Beat (155)
Blogging (86)
Bluetooth (18)
Bugs/Recalls (56)
Cult of Mac (877)
Deals (224)
Desktops (116)
Developer (274)
Education (109)
eMac (10)
Enterprise (145)
Features (411)
Freeware (397)
Gaming (388)
Graphic Design (36)
Hardware (1301)
Holidays (37)
Humor (584)
iBook (66)
iLife (240)
iMac (185)
Internet (339)
Internet Tools (1337)
iTS (980)
iTunes (822)
iWork (23)
Leopard (374)
Mac mini (112)
Mac Pro (54)
MacBook (205)
MacBook Air (81)
Macbook Pro (224)
MobileMe (47)
Multimedia (457)
Odds and ends (1476)
Open Source (281)
OS (933)
Peripherals (214)
Podcasting (183)
Podcasts (94)
Portables (198)
PowerBook (136)
PowerMac G5 (51)
Retail (610)
Retro Mac (50)
Rig of the Week (42)
Rumors (640)
Software (4439)
Software Update (425)
Steve Jobs (253)
Stocking Stuffers (50)
Surveys and Polls (97)
Switchers (114)
The Woz (35)
TUAW Business (252)
Universal Binary (281)
UNIX / BSD (61)
Video (907)
Weekend Review (84)
WIN Business (47)
Wireless (87)
Xserve (39)
iPhone/iPod News
iPhone (1746)
iPod Family (2106)
App Store (142)
SDK (27)
Mac Events
One More Thing (27)
Liveblog (2)
Other Events (226)
Macworld (489)
Mac Learning
AppleScript (4)
Ask TUAW (106)
Blogs (85)
Books (26)
Books and Blogs (62)
Cool tools (449)
Hacks (469)
How-tos (490)
Interviews (44)
Mods (190)
Productivity (590)
Reviews (114)
Security (164)
Terminal Tips (61)
Tips and tricks (573)
Troubleshooting (171)
TUAW Features
iPhone 101 (36)
TUAW Labs (4)
Blast From the Past (19)
TUAW Tips (150)
Flickr Find (38)
Found Footage (90)
Mac 101 (109)
TUAW Interview (31)
Widget Watch (198)
The Daily Best (1)
TUAW Faceoff (6)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Sponsored Links

The Unofficial Apple Weblog (TUAW) bloggers (30 days)

#BloggerPostsCmts
1Robert Palmer4434
2Cory Bohon431
3Steven Sande3915
4Scott McNulty262
5Giles Turnbull260
6Erica Sadun241
7Mike Schramm210
8Michael Rose2122
9Mat Lu2010
10Dave Caolo200
11Christina Warren1835
12Brett Terpstra110
13TUAW Blogger30
14Victor Agreda, Jr.25
15Jason Clarke11

Featured Galleries

Macworld 2008 Keynote
Macworld 2008 Build-up
Apple Vanity Plates
DiscPainter
Crash Bandicoot Nitro Kart 3D
Macworld Expo 2007 show floor
Apple Texas Hold 'Em
The Macworld Faithful in Line
iPhone First Look

 

    Most Commented On (7 days)

    Recent Comments

    More Apple Analysis

    More from AOL Money and Finance

    Other Weblogs Inc. Network blogs you might be interested in: