Filed under: Other Events, Bad Apple
MacExpo Photo Gallery and Greenpeace goes after Apple's iWaste
If you're not one of the roughly 25,000 people in London for MacExpo this week,, you missed the Greenpeace "Green my Apple" booth being shut down by event organizers at the beginning of the Expo due to "complaints from unnamed sources." We think that might be marketing speak for "threats of bodily harm from Uncle Steve's distant cousin
And if you prefer visuals, MacNN has some nice MacExpo show floor porn that will make you swear you were actually there, sore feet, bag-o-swag and all. Check out their gallery.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
Ian Charles said 5:24PM on 10-26-2006
Good, i dont want them pissing me off when i go tomorrow.
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Jarland Donnell said 5:24PM on 10-26-2006
I might sympathize with them had they not pulled the entire thing out of their butt. They have been called on this several times, they have been proven that their data is wrong, they have been corrected countless times. Not once have they acknowledged any opposing viewpoint to their own, but they have abandoned science in the name of marketing. Going after a company such as Apple certainly has the chance of putting their name on the minds of a large amount of people. Too bad though, they should've attacked Microsoft...aren't they the ones with the larger market share? The boxes they use to ship countless copies of Windows XP are endangering the rain forest.
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Mr Krinkle said 5:55PM on 10-26-2006
I love my Mac. Thank the Gods it doesn't come in green!
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daniel tucker said 5:58PM on 10-26-2006
people throw their apple products away? *plays with puck mouse*
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Sam said 1:37AM on 10-27-2006
I recently went and saw "An Inconvenient Truth" by Al Gore (It was good for a laugh, but that's beside the point).
The whole thing was funny, not in that it might have just been a really long Mac commercial, but that the green-crusader Al Gore uses the most environmentally unfriendly laptops on the market (not to mention his private jets and big cars - he only expect other people to change their lives).
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Chris_B said 8:01AM on 10-28-2006
Stupid hippies make me sick.
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AP said 1:02AM on 10-27-2006
While shutting down a Greenpeace booth would probably make MacExpo and even Apple look bad, at least attendees won't have to go through this on large plasma screens (if any of them are environmentally friendly enough for them): http://www.greenpeace.org/apple/ads
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David Cohen said 6:51PM on 10-27-2006
Well, I was there yesterday covering the event for MyMac.com, and they were still in place around 2pm - I guess it happened later on.
I did discuss it with them, and they claimed that they were targeting Apple because of the company's "progressive and innovative approach" to the industry i.e. they felt that Apple would be more ready to respond to them.
Guess they were right - looks like Apple responded pretty smartly! Of course, the more cynical of us might think they were targeting Apple because it is easy to get media coverage with an "Apple is bad" message.
Certainly, persuading Dell to change their manufacturing would prevent far more computers leaking toxics into asian landfills, as they make so many more of them than Apple.
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captainjaroslav said 10:01AM on 10-27-2006
I applaud TUAW for not giving Apple a free pass on this issue. It's sad to see so many zealots who can't even reason when criticism is applied to a company whose products they like. What's especially amazing is that Greenpeace has taken such a soft approach on a really important issue. I think the whole "I love my Mac, but..." thing is really interesting because it's really quite sympathetic to those of us who love Macs.
Jarland - Why not cite your sources if you're so sure of yourself. Also, if you think a little cardboard and shrinkwrap is the same level of environmental polution as the heavy metals and whatnot that go into producing modern electronics, well... you're just wrong.
Daniel - :)
Sam - What's your point? Al Gore uses Macs therefore Apple's environmental policy is okay after all? You noticed some apparent hypocrisy on the part of Al Gore so therefore the entire concept of environmentalism is hogwash?
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Gadget said 1:07PM on 10-27-2006
I'm an IT manager for small but well known company.. we have over 100 machines and now then we have batches of equipment to dispose of. I saw Greenpeace's campaign at just the time I had literally a truckload of equipment to dispose of - I went to their site and there was not a shred of info about how I could 'greenly' dispose of my company's surplus equipment. I'd been right on their side until I realised they're just whingeing on about what other people are doing, but not offering any solution whatsoever.
In the end I got my company registered with the government and we did it all properly, but I came away feeling nothing but frustration with Greenpeace and speaking to their representatives outside MacExpo yesterday simply re-inforced my newly adjusted views of Greenpeaced. One of the girls attempted to sound balanced but the other just spouted off that about how they're not getting involved, because they want to force Apple to deal with the issue... What The Fuh!
All I can say to Greenpeace, is..
"If you're not part of the solution, you're part of the problem."
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Gadget said 5:21PM on 10-27-2006
P.S. Sorry about the appalling typos in my post, above. It's hard to type properly with Account Managers and Designers clawing at you, asking silly questions.
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thomas said 8:03PM on 10-30-2006
Way to jump to conclusions again.
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