Creative talks about Apple agreement

Creative, makers of lots of MP3 players and awesome soundcards in the 90s, just had their earnings call. Creative posted a loss of $21 million on sales of $241.4 million. The only good news that they had to share was of the settlement with Apple (you remember the one where Apple pays Creative $100 million for use of the 'Zen patent' and Creative gets to make 'Made for iPod' products). Creative seems to be pinning their hopes of making money next quarter on marketing their accessories to iPod owners.

Another interesting tidbit, Apple forked over the $100 million to Creative on October 6th, and thanks to "lower-than-expected tax rate" Creative got to keep $82 million of it.

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Source: http://abcnews.go.com/Technology/ZDM/story?id=2618260

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Analysis / Opinion iPod Family Apple

Creative, makers of lots of MP3 players and awesome soundcards in the 90s, just had their earnings call. Creative posted a loss of $21...

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The Jeremy

I still think Apple should have insisted on more bang for their shareholder's bucks. Like getting Creative to license the APIs and associated intellectual property behind EAX and A3D over to Apple for incorporation directly into OS X.

Then again, maybe that would aggrevate the continued legal issues between Apple Records and Apple Computer.

November 01 2006 at 2:50 PM Report abuse Permalink rate up rate down Reply