Filed under: Analysis / Opinion, iPod Family, Video
Apple posts new iPod shuffle ad
Apple premiered a new iPod shuffle ad today (I saw it while watching Heroes). There are no dancers in sight, in fact all you see are torsos putting on different pieces of clothes and attaching an iPod shuffle to them. All of this whilst Who's Gonna Sing? by The Prototypes is playing in the background. The ad ends with the slogan, 'Put some music on.' Oh, so clever Apple!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 1)
spil said 10:48PM on 11-20-2006
WOW! you can clip your iPod Shuffle to somewhere else on your person than the breast pocket on a jean-jacket!!! That's news to me!
Serioiusly, its a pretty cool ad, though. I like the color of green the background is.
w00t! first post, FTW!
Reply
Jon Cox said 10:53PM on 11-20-2006
Did they forget to key out the green background? I'm not sure if I like that or not.
Reply
Extensor said 10:58PM on 11-20-2006
You already saw Heroes? I'm still waiting for it to air. :(
Reply
matt said 11:15PM on 11-20-2006
now thats cool. cliche, but cool.
Reply
sam said 11:06PM on 11-20-2006
saw it during studio 60, which was a great episode btw
Reply
edward said 3:38AM on 11-21-2006
green background is intentional. as you know, green is ipod shuffle color. see it on shuffle package, and website.
Reply
andrew harrison said 7:25AM on 11-21-2006
cool ad. very cool ad.
Reply
Jay said 11:52PM on 11-20-2006
so where are the guys wearing suits and ties??? :)
Reply
Rishabh R. Dassani said 12:59AM on 11-21-2006
wow, i LOVE the new ad; way to go apple!
Reply
Tyler said 1:36AM on 11-21-2006
iPod shuffle weight: .55 oz
Average model weight in this ad: 94 lbs
Reply
HarryC said 2:01AM on 11-21-2006
Wow an apple ad! i think i weed a little..
Seriously guys, get a life.
Reply
Artr said 2:46AM on 11-21-2006
Wow, you're posting a comment on an apple blog, congratulations.
The ad is interesting, very trippy with the transitions and not as in your face crazy music kinda of way as some of the other ads. Apple seems to be targeting more casual listeners (which is evident in the price point anyway) and they are really trying to show off how versatile the shuffle really is.
It seems that all the models in those scenes were clipping it to their upper body though....
Reply
dave said 4:09AM on 11-21-2006
it looks cool to wear your ipod on show but I'd be worried about someone snatching it
Reply
recrudesce said 5:36AM on 11-21-2006
my, what comically oversized hands he has :/
Reply
bryan said 6:10AM on 11-21-2006
Good ad, I like it.
Reply
Sherman Homan said 8:30AM on 11-21-2006
Not to beat a dead horse, but the ad is the absolute opposite of the Zune ads. And further proof of Apple's marketing ability.
Reply
GadgetGav said 7:51AM on 11-21-2006
Heros was also the first time I saw the zune ad on TV (I saw the one in the first ad break, maybe there were more)... If you didn't know what it was, you'd be no more informed from the ad. The product is in shot for about 3 seconds and even then it's not clear that that is the point of the ad - it could just be something incidental. To me it looked like an ad for the band that was featured, but even then there was no mention of something to buy.
Apple can do that now with the iPod because it's become the generic name for an MP3 player (although their ads still feature the product and music through headphones). Zune needs to establish what it is first before it can go into the minimalist thing with the ads.
Reply
Bob said 8:00AM on 11-21-2006
Great ad. I love to see people's creativity. The zune is so screwed :)
Reply
Konstantino said 6:50PM on 11-21-2006
Very cool ad. :)
By the way, you spelled "their" in the wrong way. It should be "there".
Reply
Andreas said 12:14AM on 11-22-2006
Just a small, tiny, nitpick. The group's name is just "Prototypes" (no "the"). Great ad.
Reply