Filed under: Odds and ends
Time Magazine covers Mac of the Year
The annual Time magazine "Person of the Year" issue is on newsstands this week, and a cursory glance at the cover reveals... well, an iMac that's displaying an extremely full-screen YouTube UI. While Apple products are not featured in the POY stories (although there is a well-done profile of YouTube founders Chad and Steve), the cover picture demonstrates once again that when designers want to say "technology" with style, they choose Apple.For other Time covers featuring Macs and iPods, check out the Time Cover Search. Don't miss this vintage Steve Jobs cover... dig the 'stache.
Thanks Mike and Robert!
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Reader Comments (Page 1 of 1)
John said 1:37PM on 12-17-2006
Clever - "You"Tube and "i"Mac - fits the person of the year well
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Shane said 1:52PM on 12-17-2006
From the picture that doesn't really look like an iMac. Looks more like a white LCD with a white keyboard.... If that were an iMac it is lacking the 4" white border at the bottom with the apple logo. I am pretty sure that is just a generic (non existent) slightly apple themed computer. JMO
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derek said 2:11PM on 12-17-2006
That is a Mac.. It's just that they put the YouTube over the Apple Logo/screen border
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WWB said 2:06PM on 12-17-2006
Although I'm sure linking to one's own site in here is probably bad form of some sort, I can't resist pointing out that I predicted "You" for Tim's POY cover -- and even mocked up an eerily similar cover concept -- back in early October.
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WWB said 2:08PM on 12-17-2006
Aha -- apparently worse form than I thought. Well, you can click through on my name in this post, if you care.
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derek said 2:15PM on 12-17-2006
Oh, he did say it was an iMac. What an idiot.
If you don't even know what an iMac is, you shouldn't be blogging here.
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Michael Rose said 4:09PM on 12-17-2006
People, people, people.
First, to Derek, thanks for your strict adherence to our unofficial site rule, "If you don't have anything nice to say, c'mon over to TUAW and spend your Sunday with us." :-)
Second, let me clarify the post. What TIME did was this: they took a picture of an iMac -- clearly identifiable by the distinctive support foot -- and then they inserted a picture of a YouTube window, appearing "mirrored", over the entire front of the iMac image, obscuring the screen and side bezel. This process, known as "photocomposition," is frequently done using an obscure software package called "Photoshop," which I imagine nobody here has ever heard of. :-)
Likewise, the keyboard is an Apple keyboard.
The point of the post is not that the cover is a literal image of an iMac -- rather that TIME used the iMac as the base for an illustration, which shows how completely the Mac aesthetic has come to mean "computer" for print design.
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Michael Rose said 4:28PM on 12-17-2006
For reference, the larger version of the TIME cover:
http://www.time.com/time/covers/0,16641,20061225,00.html
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Axel said 4:16PM on 12-17-2006
isn't an apple cinema display?
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Michael Rose said 5:02PM on 12-17-2006
I suppose it's possible that it's a cinema display, but looks like an iMac to me.
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Mike said 8:43PM on 12-17-2006
you kind of borrowed a bit from the article I sent you.
http://macenstein.com/default/archives/476
- Mike
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Tim said 9:11PM on 12-17-2006
It would be cool if they actually made the mirror part in print so when you hold up the magazine you see yourself in the Youtube "video".
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Scott H said 11:01PM on 12-17-2006
What century do the TIME graphic artists live in? There's no mouse in that photo. I know it would screw up the symmetry, but come on--it's 2006! It's impossible to operate a mainstream computer, Windows or Mac, without a mouse.
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Sherman said 12:39AM on 12-18-2006
Yahoo is showing a picture of a regular PC as a tease on its front page.
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Galley said 9:56AM on 12-18-2006
So where do I find one of those mysterious Apple displays without a bezel?
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SantaBarbaraWahoo said 12:12PM on 12-18-2006
The true TIME Person of the Year: the Internet Stalker.
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Rhea said 2:52PM on 12-18-2006
So it really is all about me. I mean, us.
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