Funny that they use that song, when OK GO filmed their video on treadmills:

http://www.youtube.com/watch?v=NINJQ5LRh-0

Reply

Very odd style. Well...not so much odd, as different. Just didn't strike me as very Apple-like when I watched it. Actually...now that I think about it, I had flashbacks to the Apple 1984 Superbowl commercial, when she runs in with the hammer. For whatever reason, that's what him smashing through the wall at the end reminded me of. Weird? I think so.

Reply

That is actually an act from fuerza bruta, an argentinean show. When i went to see it a pair of mounts ago I tought that they should get sponsored by nike or adidas, or use the show for advertising, as it's extremelly dynamic.

It's a very good show, I really enjoyed to see the guy running like mad, from 2 or 3 meters of him.

www.fuerzabruta.net

Reply

Is it possible to use the word "whilst" and not sound like a douche? No it is not.

Reply

This commercial has been playing for about two weeks in the Dallas (TX) area. I really like it, it seems to be pretty effective.

Reply

David H: But it isnt an Apple ad, so they probably had no involvement in the process.

Reply

You think Apple had no say in how one of their products was advertised? Think again.

The commercial is okay, not particularly memorable or effective. I've seen it multiple times and never thought it was interesting except that I didn't know the Nike kit gave voice prompts over your music as you worked out, that's pretty cool.

Reply

This is the short version, there's a 60 second version which is a LOT more dramatic, it builds slowly to a climax, and then the guy smashes through 3 iPod screens with much more force and flying confetti.
When I first saw the long version, I wasn't even watching the TV, I was sitting at my computer and I heard that VOICE saying "Beginning Workout!" just like when I'm out running with my own Nike+iPod. I was suddenly jolted with a rush of adrenaline. Afterwards, I felt like I'd just broken my personal best running time. Now that is motivational.

Reply

I've seen this on TV all week, and I too had the first thought "this isn't really in the Apple style." Sure enough, after watching the end carefully, there isn't a mention of Apple at all, just Nike+. So, it's definitely a Nike commercial. I agree that Apple probably signed off on it (see iPod at beginning), but they didn't really *develop* it.

As with any joint partnership, each probably reserves the right to promote it as they see fit (no pun intended). After all, Nike wants to sell shoes, Apple wants to sell iPods. This commercial is kind of a mix, but an Apple developed commercial would probably be all iPods and music, no shoes visible.

Reply

This ad blows. It looks like a first-year film student threw it together.

Reply

My first thought when I saw this ad on TV was that it was really corny. I imagine the people at Nike thinking, "Hey, kids like iPods and youtube, so this is a perfect way to relate to them".

I doubt apple played a part in making this commercial.

Reply

I found the longer 60 second version, watch this and see if you don't think it's much better than the 30 sec commercial:
http://www.youtube.com/watch?v=WHDw5uQvK5Y

Reply

The longer version is even stupider- what the heck is up with the iPod screen busting???

Reply

I love the commercial! I don't run, but man if I did, I would totally get this system. Apple ipod adverts are worthless. As others mentioned, it shows it talks to you and motivates you with DTE and other metrics. I had read a bit about Nike+ but didn't know that. I could totally see how it would motivational... counting down the last several hundred meters, hit the center button to get your Go! song, and sprinting in the end.

Man, if Steve doesn't have any Kool-Aid for you Apple fanboys to drink, you turn to Hatorade.

Reply

Wow. This makes me wanna go buy an iPod and the Nike+ system and actually excercise for the first time in my life.

Reply

I saw the longer version of the ad in the cinema with my family before watching 007.Alot of my cousins are iPod and fitness junkies so I explained how it worked to them, and now three of them want one.

Reply