Adobe Premiere Returning to the Mac

Anyone who thinks Premiere Pro is anything like the original Premiere is sadly mistaken. Premiere Pro in its current state is a world-class editing platform, and its integration with After Effects is very useful for editors. Read a few reviews if you doubt it.

I'm no fanboi, either - my day job is cutting in FCP. However, I probably won't switch because we've got 5 workstations running FCP studio. If I was starting my own shop - after Q3 2007 and the Leopard upgrade (which this may require, actually) - I'd give the Adobe Studio a hard look. After Effects is a cornerstone for many video pros, so many of us have it anyway and know the "Adobe Way" (whatever that means).

Soundbooth isn't there yet, but has potential. Apple should have some great new things by NAB (April), so the battle is just getting interesting. May the consumers win!

Adobe also recently bought this company that makes a lot of nice Windows-only tools

http://www.seriousmagic.com/products/ultra/

Their green screening app is pretty slick looking.
Hopefully we will se a Mac version soon.

Yes, current word from Adobe is that, while Apple forces you to buy the entire Final Cut bundle, everything in this package will include an a la carte option -- including Soundbooth, which *would* be competition for Soundtrack Pro if Soundtrack were still available separately.

So Encore and Soundbooth may be news just as much as Premiere.

Scott F,

I actually heard Frame was getting updated for OSX as well.

And Dimensions?

Surely they could make THAT ASTOUNDING PROGRAM intel-ligent...

So how about FrameMaker?

I'm much happier about the return of Encore DVD since it's now the only advanced authoring Tool for the Mac if you don't want to buy Finalcut Pro.

I am honestly *floored* by this. Does anyone else see how huge this is? A product that was killed barely 3 years ago by one of the largest 3rd parties on the planet, and now it's being resurrected? That's incredible!

Nevermind the fact that Premiere blows and I hated its previous versions. :) This is still great news, especially since I heard at DV Guru that it's the *entire* production suite that Adobe is bringing to OS X (including Encore DVD), not just Premiere:

http://www.dvguru.com/2007/01/04/adobe-production-studio-coming-to-macs/

I always saw Premiere as competing with Final Cut Express, not Final Cut Pro, but I could be very wrong..