Filed under: Multimedia, Software
Adobe Premiere Returning to the Mac
Macworld is reporting that Adobe is planning to bring its digital video editing program (and Final Cut Pro competitor) Premiere back to the Mac in mid-2007. Adobe dropped Premiere for the Mac back in 2003, but is citing Apple's shift to Intel as making possible a completely new Mac version which, like Soundbooth, will be Intel only. They will apparently be demonstrating the program at Macworld next week. This is surely good news for dual OS shops and Final Cut Pro users, as a little competition is always a good thing. It's also heartening to see Adobe strengthening it Mac offerings after cutting back over the last few years.
[Via Macworld]
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Reader Comments (Page 1 of 1)
HS said 9:41AM on 1-04-2007
I always saw Premiere as competing with Final Cut Express, not Final Cut Pro, but I could be very wrong..
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David Chartier said 9:58AM on 1-04-2007
I am honestly *floored* by this. Does anyone else see how huge this is? A product that was killed barely 3 years ago by one of the largest 3rd parties on the planet, and now it's being resurrected? That's incredible!
Nevermind the fact that Premiere blows and I hated its previous versions. :) This is still great news, especially since I heard at DV Guru that it's the *entire* production suite that Adobe is bringing to OS X (including Encore DVD), not just Premiere:
http://www.dvguru.com/2007/01/04/adobe-production-studio-coming-to-macs/
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realityking said 10:26AM on 1-04-2007
I'm much happier about the return of Encore DVD since it's now the only advanced authoring Tool for the Mac if you don't want to buy Finalcut Pro.
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Scott F said 10:49AM on 1-04-2007
So how about FrameMaker?
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XLM said 12:20PM on 1-04-2007
Scott F,
I actually heard Frame was getting updated for OSX as well.
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valheWU said 12:37PM on 1-04-2007
And Dimensions?
Surely they could make THAT ASTOUNDING PROGRAM intel-ligent...
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Peter Kirn said 12:37PM on 1-04-2007
Yes, current word from Adobe is that, while Apple forces you to buy the entire Final Cut bundle, everything in this package will include an a la carte option -- including Soundbooth, which *would* be competition for Soundtrack Pro if Soundtrack were still available separately.
So Encore and Soundbooth may be news just as much as Premiere.
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SubGenius said 1:33PM on 1-04-2007
Adobe also recently bought this company that makes a lot of nice Windows-only tools
http://www.seriousmagic.com/products/ultra/
Their green screening app is pretty slick looking.
Hopefully we will se a Mac version soon.
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Allan W. said 2:17PM on 1-04-2007
Anyone who thinks Premiere Pro is anything like the original Premiere is sadly mistaken. Premiere Pro in its current state is a world-class editing platform, and its integration with After Effects is very useful for editors. Read a few reviews if you doubt it.
I'm no fanboi, either - my day job is cutting in FCP. However, I probably won't switch because we've got 5 workstations running FCP studio. If I was starting my own shop - after Q3 2007 and the Leopard upgrade (which this may require, actually) - I'd give the Adobe Studio a hard look. After Effects is a cornerstone for many video pros, so many of us have it anyway and know the "Adobe Way" (whatever that means).
Soundbooth isn't there yet, but has potential. Apple should have some great new things by NAB (April), so the battle is just getting interesting. May the consumers win!
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