Adobe Premiere Returning to the Mac
Macworld is reporting that Adobe is planning to bring its digital video editing program (and Final Cut Pro competitor) Premiere back to the Mac in mid-2007. Adobe dropped Premiere for the Mac back in 2003, but is citing Apple's shift to Intel as making possible a completely new Mac version which, like Soundbooth, will be Intel only. They will apparently be demonstrating the program at Macworld next week. This is surely good news for dual OS shops and Final Cut Pro users, as a little competition is always a good thing. It's also heartening to see Adobe strengthening it Mac offerings after cutting back over the last few years.
[Via Macworld]
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Macworld is reporting that Adobe is planning to bring its digital video editing program (and Final Cut Pro competitor) Premiere back to the...
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Anyone who thinks Premiere Pro is anything like the original Premiere is sadly mistaken. Premiere Pro in its current state is a world-class editing platform, and its integration with After Effects is very useful for editors. Read a few reviews if you doubt it.
I'm no fanboi, either - my day job is cutting in FCP. However, I probably won't switch because we've got 5 workstations running FCP studio. If I was starting my own shop - after Q3 2007 and the Leopard upgrade (which this may require, actually) - I'd give the Adobe Studio a hard look. After Effects is a cornerstone for many video pros, so many of us have it anyway and know the "Adobe Way" (whatever that means).
Soundbooth isn't there yet, but has potential. Apple should have some great new things by NAB (April), so the battle is just getting interesting. May the consumers win!
Adobe also recently bought this company that makes a lot of nice Windows-only tools
http://www.seriousmagic.com/products/ultra/
Their green screening app is pretty slick looking.
Hopefully we will se a Mac version soon.
Yes, current word from Adobe is that, while Apple forces you to buy the entire Final Cut bundle, everything in this package will include an a la carte option -- including Soundbooth, which *would* be competition for Soundtrack Pro if Soundtrack were still available separately.
So Encore and Soundbooth may be news just as much as Premiere.
Scott F,
I actually heard Frame was getting updated for OSX as well.
And Dimensions?
Surely they could make THAT ASTOUNDING PROGRAM intel-ligent...
So how about FrameMaker?
January 04 2007 at 10:48 AM Report abuse Permalink rate up rate down ReplyI'm much happier about the return of Encore DVD since it's now the only advanced authoring Tool for the Mac if you don't want to buy Finalcut Pro.
January 04 2007 at 10:26 AM Report abuse Permalink rate up rate down ReplyI am honestly *floored* by this. Does anyone else see how huge this is? A product that was killed barely 3 years ago by one of the largest 3rd parties on the planet, and now it's being resurrected? That's incredible!
Nevermind the fact that Premiere blows and I hated its previous versions. :) This is still great news, especially since I heard at DV Guru that it's the *entire* production suite that Adobe is bringing to OS X (including Encore DVD), not just Premiere:
http://www.dvguru.com/2007/01/04/adobe-production-studio-coming-to-macs/
I always saw Premiere as competing with Final Cut Express, not Final Cut Pro, but I could be very wrong..
January 04 2007 at 9:38 AM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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