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Why a Mac tablet from Apple doesn't make sense

Laurie posted OWC's announcement of their upcoming ModBook Mac tablet just as I began rounding up commentary from some Mac notables as to why a tablet from Apple simply doesn't make sense. OWC's announcement indeed makes things a bit more interesting, but I think some of these thoughts from Steven Frank (of Panic, Inc. fame) and David Sobotta, one of Apple's own former sales managers, can shed some light on why Apple is likely to stay away from this market.

Mr. Sobotta tells a longer story over at The Guardian of his 20 years of experience at Apple, and Steven Frank more or less rounds up the bullet points in a Macworld rumor call-out post. To sum things up: the idea of a tablet Mac is cool - really cool - but the fact of the matter is that the tablet PC market sucks. And by 'sucks' I mean "it's downright horrendously dismal." Steven also reminds us that Apple hasn't really been making products for unidentified markets for about a decade now. Sure, there are a big handful of Mac Photoshoppers that would love to be able to craft their next Fark submission with a Mac tablet on the couch, but the unfortunate reality is that Apple - already a niche company - would need a *lot* more interest in an über-niche product like this to make it profitable. To make matters worse, already established industries (like the medical field) *still* aren't touching the tablet PC products that have been on the market for over two years now.

Steven lists a lot of other good obstacles that simply don't seem ripe for Apple to tackle anytime soon, and Mr. Sobotta certainly offers some commentary from behind Apple's well-guarded veil as well.

Which brings me back to the intriguing ModBook announcement from OWC. Apple hasn't made the idea of a tablet Mac work just yet (though who knows: maybe next week could prove everyone wrong), but OWC apparently has. Next week should be a very interesting one, to say the least.

Laurie posted OWC's announcement of their upcoming ModBook Mac tablet just as I began rounding up commentary from some Mac notables as to...
 

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Dmitry

Goobimama - STFU. The comment was not for you, and it is not trolling but feedback to help the authors make the weblog better. Yes, it's an opinion, yes, I'm sure there are people not sick of reading about iTablet, iPhone, and iScam. But it does give them some sort of spectrum of opinions, and not just the typical "yeah, that'd be totally like cool".

January 05 2007 at 12:05 PM Report abuse rate up rate down Reply
Tony C

Mac tablet? One word for Apple: OQO.

January 05 2007 at 11:09 AM Report abuse rate up rate down Reply
sleary

I can see them doing a tablet if they present it as the full-screen video iPod -- a larger iPod with a touch screen which just happens to run the full OS in the background, with the capability to run things like iChat AV.

They've been quietly building tablet-friendly things like Ink into OS X for years. They're nice enough on their own, but they make more sense to me as the building blocks for something more.

January 05 2007 at 10:20 AM Report abuse rate up rate down Reply
Snesgirl

Firslty commenter Dmitry, please refrain from needlessly trolling. I for once found the article well written and informative. If you do'nt like a particular arcile or indeed the entire blog, then go someone else, the intarweb is a huge place...

Secondly Of all the posisble devices which could be 'shock' announcements at Macowrld, I don't think that a tabet is anywhere near in the running.

Simply put, it's too niche a market.

The iphone rumours persist and although I'd love one, I think for various market reasons it wont' be a viable long term plan and apple don't do flash in the pan development (well they havne't since the original imac anyhue).

I think a PDA type device would be more of a shocker, BUT considering the companies history with such devicvees (ie the newton), they might now want to get bitten again. The smart money is on a proper 'video' ipod, as opposed to the current incarnatin which is primarily a music device which plays video as a nice *bonus*.

I like structured speculationand tuaw do that well, unlike random rumour sites like appleinsider. I'm looking forward to the macworld coverage :)

January 05 2007 at 5:11 AM Report abuse rate up rate down Reply
William Crabtree

Something like this nuflux?

http://www.appleinsider.com/article.php?id=1902

I know they have patents for touch screen keypad designs..

January 04 2007 at 9:40 PM Report abuse rate up rate down Reply
matt

http://www.tuaw.com/2007/01/04/owc-and-axiotron-announce-the-modbook-a-mac-based-tablet-comput/
that company is helping OWC to release a laptop conversion it(later on they will offer it pre-built) at Macworld. see that link for more info.

January 04 2007 at 7:18 PM Report abuse rate up rate down Reply
Harold

Apparently there are a few people interested in a tablet as it shows up on a lot of "wish lists". If it happens I won't be surprised because Steve and Co. could just reinvent the product so that it's not a tablet; its a slate don't you see and here we go. FWIW I see video as being a a key word in the keynote. Also more revelations about that core animation thingy.

January 04 2007 at 6:11 PM Report abuse rate up rate down Reply
Wass

Try the following link (if main site is busy):
http://www.axiotron.com/index.php?id=36&tx_ttnews[tt_news]=75&tx_ttnews[backPid]=2&cHash=70fe766e62

Axiotron announced on their website that a tablet Mac (based on their hardware solutions) will be unveiled at Macworld. Does anyone know this company ??

January 04 2007 at 5:53 PM Report abuse rate up rate down Reply
nuflux

The only way I could see Apple releasing a tablet is if they deployed that mult-touch input technology so that you could implement a touchscreen "keyboard." Pen-based only? Not likely. It's just not useful enough.

January 04 2007 at 5:39 PM Report abuse rate up rate down Reply
LUIS

Guys, honestly. I don't think Apple will release a tablet, but how can you argue that they will not do it simply because the market has failed to take off? Need I remind you that the mp3-player market was crap before Apple released the iPod?

January 04 2007 at 5:33 PM Report abuse rate up rate down Reply
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