Filed under: Macworld, Video, Apple TV
TUAW video: Apple TV demo
Yesterday we got a little demo of the Apple TV. Take a look at the video, and hopefully it puts the product in a little perspective for you.
Update: We're fixing an issue with the video, it should be back up shortly.
Update II: All fixed.


![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
Spillz said 1:21PM on 1-10-2007
The Apple TV is really going to change the uses and gratifications of media consumption, imo. It just dawned on me: shouldn't the iPhone be able to connect to the Apple TV?
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Zsolt said 1:24PM on 1-10-2007
Can I stream a DVD from my Mac to the Apple TV ? Probably not, since you can't buy DVDs from the iTunes store... But that feature would be neat since I don't have a DVD player, and I have to connect my MacBook Pro to the TV when I wanna watch a DVD. Apple is gonna force people to rip their DVDs first, put them into the Movies folder, and then stream them to iTV. Handbrake anyone ?
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Simon Iannelli said 1:49PM on 1-10-2007
covershow.. err flightshow.. haha made me laugh!
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Skeistrup said 2:07PM on 1-10-2007
iTunes store does not offer shows or videos for us in Norway. This would mean that we would have to rip our DVD´s to put them into the library - that takes about forever if one wants to keep the quality of the video - tried Ice Age 2 - took about 7 hours on a 1,8 G5.
Was looking forward to this little neat box, but think i will have to go for the Mac Mini instead, and put it next to the LCD TV.
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BAM said 11:00AM on 1-13-2007
Looks like a great beginning....can't wait to see where this goes!!!
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Exidor said 2:59PM on 1-10-2007
He says, "Any content that you have in your iTunes library can be played on this."
Is this true? Are there any media formats that iTunes on my Mac will play that AppleTV will not?
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Neil Desai said 5:37PM on 1-10-2007
Ugh, Netscape video
If this was on Digg then I would bury it immediately
Good demo, I'm just not a fan of a ripoff of a great site
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Ron said 1:08AM on 1-11-2007
It looks as though your video has disappeared...
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Brian said 7:40PM on 1-11-2007
Zsolt...to expand on your desired DVD streaming from a computer to the Apple TV, I think this is an extemely important feature to support with HD-DVD and Blu-Ray. Why not allow us to add a computer HD-DVD or Blu-Ray drive to our desktop and then watch the movie over the network on our HDTV with the Apple TV. Even if you're only able to get 720p out of it instead of 1080p I think we could all live with that...my TV is only 720p anyway as well as the vast majority of the other HDTV's out there. I bet 1080p doesn't even have 1% marketshare yet.
I've already ordered my Apple TV, I sure hope they add this feature in the future. I hope iTunes has HD content by the time this ships.
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Travis Bell said 2:58PM on 1-10-2007
Devices like the Apple TV have existed for years. What makes it different of course is the fact that it ties directly into all the iApps. Here's the problem though. It doesn't play any type of video file except MPEG4. That means no streaming DVDs, no streaming HD .ts files and no streaming Divx/XviD. No nothing.
If you feel like being pigeon holed into MPEG4 when 90% of the downloadable content IS NOT MPEG4, the Apple TV is probably the right choice for you. However, since transcoding videos into MPEG 4 takes hours, I think I'll pass on this one for now.
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seth said 3:05PM on 1-10-2007
directv is doing all of their encoding in mpeg4, so at the very least someone may hack something to tie together the mpeg4 dvr content from your directv hd dvr to your apple tv. i am disappointed to hear that it doesn't support any other video formats though.
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realityking said 3:23PM on 1-10-2007
I#m not really surprised, it just fits into the picture. Look at the iPod.
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Andy Jones said 6:04PM on 1-10-2007
If anyone with comments about AppleTV or the MacWorld experience would like to comment on my radio show this afternoon, please call the host of "Dr. Andy's Poetry and Technology Hour" (KDVS-FM) today, Wednesday the 10th, between 5:30 and 5:55 pm California time at 530 752-2777. I'll give bloggers and other relevant site owners to mention their home URLs after their comment or questions. Thanks!
Andy Jones
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Matthew said 5:28PM on 1-10-2007
It looks like a $300 streaming version of Front Row (but at least Front Row can play divx/xvid).
Is it able to purchase video off iTS?
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Bob said 11:03PM on 1-10-2007
Has anyone figured out what the USB port is for? I've scoured the internets with no luck.
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Nathan Zamprogno said 9:31AM on 1-11-2007
Apple should take a hard look at he way it's iTV fits with the expectations of users (damn, how are we all gong to type the proper name? What modifier+keystroke = the Apple symbol?).
With iTunes+iPod we already know that we can play Apple's "official" content bought from the iTunes store. But, we can also play our own content, ripped from CD's or recorded ourselves.
Similarly, when we play video on our computers, we're used to playing both paid-for content (eg DVD's), and content obtained from a myriad of other sources. What about movies recorded from my Nokia phone(3GP)? What about not-yet burned iMovie projects I want to preview through iTV that are in DV format? What about a large collection of educational movies archived on DVD-roms in Cinepak? The Documentaries painstakingly downloaded from Archive.org in MPEG1 or MPEG2.
My expectation for the iTV was that, if I could open it in Quicktime or VLC, I could send it to iTV. Sure, there would be tight integration with iTunes. We expected that. But from what we're looking at here, iTunes store content + local MPEG4 is ALL we're going to get. This is a huge, huge disappointment. ITV was about to become my primary conduit from my several Macs and to the TV. Based on the specs Apple have issued, the device is crippled to MPEG4 and H.264.
I already use my Mac laptop on top of my TV and have placed symlinks (like hyped up Unix-y aliases) in my Movies folder to a sharepoint running from another Mac in my Study where all my media files reside. Front Row works just fine and I can play every file format known to man, including all my music and iPhoto slideshows. Apple could have had a truly codec-agnostic multimedia streaming device, but they squibbed it. Shame.
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Brian said 7:52PM on 1-11-2007
Nathan,
From everything I've read "if the iPod can play it, the ATV can play it" is the simple quote to use. Basically if you encode ANY video into the correct H.264 or MPEG4 format then it will work on the ATV no matter where the original movie originated. I did see somewhere that is specifically mentioned from Apple that you could play home movies.
That's good enough for me...I don't mind converting to H.264 since it's the best available codec to use :)
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Corey Clayton said 11:56AM on 1-26-2007
USB has gotta be for a future iPod dock and/or a USB TV tuner for TiVo-like capabilities.
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