Filed under: Hardware, Other Events
Mac US market growth in Q4 31% vs. 3% PC growth
I'm listening in on Apple's Q1 conference call, and one fact really jumped out at me. They were discussing the Mac market growth this quarter and remarked that Mac market growth in the US grew 31% in quarter, compared to PC market growth of 3%. These numbers are amazing, people, and if you consider that Apple hasn't really announced any exciting Mac related announcements for awhile, they are even more amazing.
I wonder what these numbers will be like when Apple revamps the Mac line, and ships Leopard.
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Reader Comments (Page 1 of 1)
Adam Johnson said 5:46PM on 1-17-2007
walking onto any college campus will tell you that people just don't buy PCs new anymore. anyone with any sense goes MAC
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Huge Seagull said 8:59AM on 1-20-2007
"Apple hasn't really announced any exciting Mac related announcements for awhile"
I guess that's true, from the POV of news-hungry apple-rumour-bloggers, checking their rss feeds every hour on the hour.
But we're still in the middle of the afterffects of that HUGE announcement: the Intel switch. Ever since then, there has been a lot of pent-up demand from folks who were postponing their purchases until the Intel machines came out. That pent-up demand is still being fulfilled.
So don't be surprised if these growth numbers slack off a bit in the near future. It is a (relatively) short-term aberration.
Don't get me wrong. The Mac market share will continue to grow. But the current rate of growth won't necessarily be sustainable.
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Harish said 6:09PM on 1-17-2007
Well, think about what that means relative to the figure they grew from! Sure it means lots are buying Macs, yet that 3% can easily be greater than that 31%
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Mark 2000 said 6:42PM on 1-17-2007
Mac users and Trekkies. To them its all about the number of converts. Enjoy your computer, dont turn it into a religion.
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Scott McNulty said 6:46PM on 1-17-2007
Mark, I'm a Mac user AND a Trekker (which is the preferred term) so we're all in trouble. ;)
And it is less about converts to me and more about Apple selling machines. You see, if they continue to sell computers I can continue to use OS X which is what it is all about.
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Jules Stoop said 6:58PM on 1-17-2007
Well, think of it this way:
If US Mac market share growth was about 30% lst quarter this brought their market share in the last quarter somewhere around 6% to 7%.
When the overall PC market grew about 3% in the same time frame, Mac growth alone was responsible for well over half of the total.
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Pipper said 7:25PM on 1-17-2007
The number is more like 1/3 #5:
Let's do a simple math here:
-Assume Total PC market in 2005 was 1,000,000 units
-so Total PC Market in 2006 was 1Mil * 1.03 = 1,030,000 units, growth of 30,000 units
-Assume Mac Market share in 2005 was 3%
-So in 2005 30000 Mac got sold
-2006 Mac unit sold = 30,000 unit * 1.31 = 39,300 units, growth of 9,300 units.
- So of 30,000 unit pc market growth, 9,300 was mac ~= 1/3
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Jules Stoop said 7:48PM on 1-17-2007
A.f.a.i.k.
Mac market share in the US was close to 5% (not around 3%) last time I saw sorta reliable figures (which must be about a year ago) So the must markedly higer by now.
PC-market 2005: 1.000.000 #
PC-market 2006: 1.030.000 #
Assume Mac market share of 5% in 2005,
So in 2005, 50.000 Macs were sold
2006 Mac units 50.000 * 1,31 = 65.500, Growth of 15.500 units.
Which is over half of the total of 30.000.
Anybody got reliable market share numbers? :)
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cyberdork said 7:50PM on 1-17-2007
Ok, here is my story of Mac market share growth:
In 1996 I bought a Mac. At the same time I started doing to work in the Netherlands were almost nobody was using Macs and everyone thought I'm a freak for using a Mac.
Nothing changed until 2003 when I bought a 2nd hand iMac. Soon after that a friend of mine also bought a 2nd hand iMac. In 2004 I bought an iBook, my brother followed and this friend also bought an iBook. A few months later I arranged a 2nd hand iMac for my best friend who has turned into a true Apple fan. The other friend by now switched to an Mac Book Pro. My brother and I are waiting for Core2Duo Mac minis to buy.
Additionally at the research institute were I work I all of a sudden see people using iBooks, PowerBooks and MacBook Pros, while I converted my PC at work to a 'Hackintosh'. Last thing I heard was that another colleague ordered a 24" iMac.
That's in the Netherlands where just a few years ago nobody would have ever considered buying an Apple product.
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Paul Smith said 8:16PM on 1-17-2007
As much of an Apple fan as I am, you can make numbers work any way you want them to... 3% growth of a 95% market actually amounts to more than 30% growth of a 5% market.
It is great and substantial that Apple has 31% growth, but it really can't be compared to the PC market. I would love to see Apple get even 10% of the market, but I don't think they will ever be a substantial player (and I really don't want them to either... I'm happy with Mac right now.)
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Bram said 3:01AM on 1-18-2007
I agree cyberdork, word-of-mouth is very strong. That's how I got an iMac and my friends are certainly considering one.
The blog says we didn't see anything exciting in a while. Well, at the beginning of this year there was big news, i.e. Intel based machines with the ability to run Windows. I really think even having the option to run MS (maybe not using it) lowered the threshold for many. I guess it just takes time before this gets known by people who don't anxiously wait for the next keynote...
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Si said 4:03PM on 1-18-2007
Word-of-mouth and perceived fashion are very important when it comes to sale of macs. A couple of years ago somebody brought his shiny new iBook to our A-Level computing class, much to the disgust of our anti-mac, PC-worshipping teacher. Within a few months, two more had turned up, and several more (myself included) were busy saving up and discussing which one to get (with copious visits to the Apple website). Few of us would ever have considered buying one had they not become 'chic' amongst our peer group. I'm not saying that's the only reason we did, but it's certainly the reason we became aware of the superiority of Apple computers over PCs.
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Guy said 9:59AM on 1-18-2007
Here are some reliable market share #'s from a websire called maket share by www.netapplications.com this is a link
http://marketshare.hitslink.com
Mac OS and Mac Intel are kept as 2 separate OSes, in January of '06 MacOS had 4.21% of the market, and Windows, all versions combined had 95.4%
In December of '06 MacOS(Both MacOS and Mac Intel) had 5.67% while Windows(all versions again) dropped to 93.87%, so obviously Mac broke into Microsofts market share, but when you dominate the market with over 95% it is hard to keep those numbers, only 1 out of 19 people who swich computers need to switch to another OS.
I am not going to give exact numbers since I have no clue how many new computers were put into use in '06, but lets assume there was 15% increase.
For every 100 computers already in existance in Jan Microsoft had 95.4 of them after Dec 2006 they have 107.9 of every 115(a 15% increase) that is a net gain of 12.5 new computers
For every 100 computers alread in existance in Jan Mac had 4.21 of them after Dec 2006 they had 6.5 of every 115, a net gain of 2.5 computers. Microsoft still outsold Mac 5 to 1.(If there were say 100 million computers are in use, Windows sold 12.5 Million to 2.5 Million Macs in '06)
For Mac to have gained in total numbers in 2006, we have to assume the market grew less than 3.4% that is a very small percentage, because remember, this includes business, 2nd computers, laptops ect. For every 103.5(3.5% increase) in use, Mac would have 5.87 a gain of 1.66 and Microsoft would have 97.06 a gain of 1.66. At a 3.5% increase Microsoft would start pulling further away from Mac at 1.67 for Mac and 1.76.
So basically it is nice that Mac grew 31% but more than likely they are still falling further and further behind windows.
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the forester said 1:03PM on 1-18-2007
I buy computers for a public high school, and I can tell you that I've been holding off buying a dozen Macs until the new operating system comes out. I'm sure I'm not the only one. Yes, the growth will continue.
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R Shannon said 2:18PM on 1-18-2007
Instead of using OS %, look at share of market of each PC manufacturer, realizing that's what Apple is: a manufacturer of Personal Computers. Where does Apple stand? In 2006, I suspect 3rd after HP/Compaq and Dell. Ahead of Sony and all others. So soon, maybe Apple will be in second place instead of third!
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Motorcycle Guy said 2:18PM on 1-18-2007
When apple quits shoving propriety products down people's throats, I might buy one.
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Terry said 4:07PM on 1-18-2007
If you don't know anything about Macs then enough with the dumb comments about fanboys and proprietary things that aren't. Your just making yourself sound like an idiot.
Anyway.
I work at a very well known company as an Enterprise Architect and use Macs at home. I started with the 128k Mac in 1984 but dropped off the Mac scene in the mid-90's when Apple had so many issues. OS X reinvigorated my interest and I have been back on Macs since 10.2. Over the last year almost all the high level architects and engineers have switched to Macs at home and at work. Lots of vendors and consultants that come in are doing the same.
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