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23 years ago we found out why 1984 wouldn't be like 1984


Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23 years ago today during Super Bowl XVIII. Head on over to Tony Long's piece for Wired to see why this iconic ad almost never saw the light of day.

Here's my question to you, loyal TUAW readers, how many of you actually saw this ad when it was aired (remember that the ad was only aired on TV twice, and only once nationally).

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Video Cult of Mac Apple

Many people call Apple's 1984 ad (this one is slightly updated), which introduced the Macintosh, as the best ad ever made. It aired 23...
 

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dave livingston

my wife is the sports nuts in the family, and I rarely watch the Superbowl, but did see some of the XVIII game and just happened to catch the ad. we did not have electricity from '71 to '80 when we moved west. I just got the 1984 -2004 iPod remake of the poster (still trying to get the original) and did find this link to the making of the ad >> it's at the bottom of http://www.curtsmedia.com/cine/1984.html

January 23 2007 at 2:51 PM Report abuse rate up rate down Reply
Shai

Theres no Ipod in the original it looks like it was added later on. Isn't apple supposed to have a commercial for this years superbowl? Maybe this is it, with the ipod???

I smell Rumours!!!

January 23 2007 at 1:32 PM Report abuse rate up rate down Reply
Baz

Oh, yeah - I remember seeing it, though it didn't really resonate with me as it took another 6 years before getting around to using a Mac.

Of course, watching the ad now, I can't help but note how it so accurately resembles Macworld now.

January 23 2007 at 8:28 AM Report abuse rate up rate down Reply
Dave

Its awesome reading some of the old schoolers stories...I was only 4 at the time of the AD and most of my Mac use during my life has been in school growing up.

That is until 3 years ago. Now I'm fully Mac addicted.

Anyways, I got lost in rant....I am enjoying the stories this article has induced.

January 23 2007 at 4:35 AM Report abuse rate up rate down Reply
mediabob

And where was Bill Gates at the time ... The ad was targeting IBM. The PC, Personal Computer, was all there was for real work. That's why the ad was important - it predicted the release of IBM's hold on our abilities to use our 5 senses to express our world. Unfortunately, it also predicted cube farms.

January 23 2007 at 12:18 AM Report abuse rate up rate down Reply
Jason

Anyone thinking that the "telescreen" as described in the novel is basically an iMac? Not that the NSA has access to internet video chat streams or anything like that.

January 22 2007 at 11:23 PM Report abuse rate up rate down Reply
Jeff Weitzman

Yes, I saw the original. I was in college at the time, and some of my friends were working on creating 3rd party apps for the new machine prior to its launch (as noted above, you had to use a Lisa to do the programming). We were one of the early campuses to get Macs; we spent a lot of time that spring term playing Dalleks and LodeRunner, marveling at MacPaint, and of course using all 6 or 7 or whatever it was available fonts in every MacWrite document we created. :-) Hard to imagine that there was a time when the entire operating system and the key productivity apps all fit on one 400K floppy disk.

January 22 2007 at 7:42 PM Report abuse rate up rate down Reply
beken

I had an Apple II+ back in 1984,had just graduated from University and had a job programming mainframe computers. I do remember the ad.

Interesting how easy it was to retrofit an iPod into the commercial. Now if I could retrofit an intel chip into my G4 iMac without having to actually buy a new iMac.....

January 22 2007 at 7:41 PM Report abuse rate up rate down Reply
Jon H.

Hm, sure is funny to watch the old-school Mac lovers and the new-school "OMG iPod" observers in one place. As a personal fan of Apple lore, I was aware of both versions. I know the iPod version premiered at a Macworld a few years back, but forgot which. Thanks!

I was personally hoping Apple would do a similar commercial for Mac OS X, "See why 2001 won't be like '2001'," but alas.

January 22 2007 at 6:45 PM Report abuse rate up rate down Reply
WM

I saw the ad during the 1984 Super Bowl and fit right into my "Up against the wall, ....." philosophy left over from the '60s (and still with me). Since 1979 when I persuaded the principal of my then (and still current) school that we needed to jump in on this (Apple) ASAP, it's always given me a warm, fuzzy feeling that Apple is cutting edge. And the number of students who have iPods and want iPhones is magical.

January 22 2007 at 6:32 PM Report abuse rate up rate down Reply
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