Filed under: Hardware, Apple, Apple TV
Apple TV retail displays may be going up in stores on March 5th, but don't expect to purchase one until mid-March. That's right, Apple tells Macworld that the ship date for Apple TV has been delayed because the project is taking a little longer than originally thought.Holding the Command key (aka the Apple key) and pressing Tab will cycle through your open applications. It's easier to Cmd-Tab if you are Copy (Cmd-C) and Pasting (Cmd-V) to and from various applications.
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Reader Comments (Page 1 of 2)
Ash said 5:15PM on 2-26-2007
My Ships by date still shows Feb 28. So I am still keeping my fingers crossed.
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nick.bonanno said 5:16PM on 2-26-2007
Sounds ok to me. I wasn't going to be picking one up till march anyhow.
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Lars said 5:31PM on 2-26-2007
Apple could ship in the next two days and still technically be correct in stating "it'll ship in february". But still...
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Jacob Varghese said 6:16PM on 2-26-2007
Um, hopefully they are working on adding features, because otherwise I don't know why anyone would purchase this.
No cd/dvd drive
Can't do 720p
I really can't justify paying $300 for a box that only streams content from my pc.
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drphred said 6:49PM on 2-26-2007
Good thing that it does play 720P and it does other things besides streaming from a PC.
Ignorance is a choice.
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Paul Borrett said 7:03PM on 2-26-2007
Apple website now says 'Ships: Mid-March' :-(
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Bart Lee said 7:12PM on 2-26-2007
Yeah, what's the point of having a CD/DVD drive? The whole iTunes ecosystem is built around digital delivery. Want a song/movie/tv show? Download it instantly. If you have old DVDs or CDs, rip them into iTunes and, voila, welcome to the 21st century.
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Jacob Varghese said 7:37PM on 2-26-2007
Allow me to clarify...
1. You can't currently purchase any 720p content from iTunes. And you can't rip movies with iTunes. Most users don't rip movies at all.
2. People will not stop buying DVDs because of the slim movie pickens on iTunes.
3. People don't want another box to sit by their TVs. Allow them to replace a box by adding in a DVD player.
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Jacob Varghese said 7:39PM on 2-26-2007
enlighten me, other than streaming content from a computer, what does it do?
http://www.apple.com/appletv/tour.html
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Ken said 7:55PM on 2-26-2007
This morning, I was Ships Feb 28. Just logged in now, and:
APPLE TV-USA
Ships by: Mar 20
Delivers by: Mar 30
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Zemar said 8:47PM on 2-26-2007
Just got this:
To Our Valued Apple Customer:
Thank you for ordering the new Apple TV, an easy to use and fun way to
wirelessly play all your favorite iTunes content from your Mac or PC on your
widescreen TV.
Wrapping up Apple TV is taking a few weeks longer than we projected, and we
now expect to begin shipments in mid-March, not in February as originally
anticipated.
You may check the status of your order any time by visiting our online order
status website at http://www.apple.com/orderstatus.
A shipment notification, with tracking information, will be emailed to you as
soon as your order is shipped. There is no need to contact us unless you
choose to change or cancel your order.
We appreciate your business and thank you for shopping at the Apple Store!
Sincerely,
The Apple Store Team
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Leonard Nimrod said 9:03PM on 2-26-2007
@ Jacob,
Apple isn't competeing with your current Entertainment System, unless you have one of the few other Media Extenders available like the crappy D-Link DSm-520. It's suppose to compliment your other appliances by allowing you to effortlessly access your PC or Mac's media content. This includes iTS purchases as well as anything else iTunes can play. For me, I can play WMA, WMV, DivX, XviD, 3viD, and Ogg from Wuciktime and iTunes.
Not a DVR, No a CD/DVD Player. Just a simple Media Extender.
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James said 9:40PM on 2-26-2007
Let me pre-answer all the questions people invariably ask about the Apple TV:
Why the Apple TV?
The Apple TV is an attempt to solve the chicken-egg problem of digital iTunes style distribution. Why put the content out there without a way to watch it vs. why build a device to watch content if the content is not there? Apple decided to just go ahead and build the device with the hopes of improving content to support it. They built the chicken with the hopes of getting some eggs out of it.
Why no DivX?
Only .01% of the population cares and nearly all DivX content available is pirated. From Apple's perspective, the question is more like "Why bother with DivX?". Apple are pushing an AVC/h.264 world.
Why no DVR?
DVR makes no sense in a digital distribution world. There is no need to record free content when you are purchasing content on demand. This is why it does not have a DVR and why Apple will not make a DVR, ever. As awesome as DVRs are right now, they are a brief stop on the technological roadmap that will eventually be made obsolete.
Why no DVD drive?
First, everybody already has DVD player so there is really no need. Second, and most importantly, the idea of physical media is completely at odds with the concept of the Apple TV. Apple ideally wants you to buy movies from them, not to buy DVDs. Right now that seems silly, but eventually these things will come to pass. Somebody needs to blaze the mass-market trail, and several others (like the videogame guys) are starting to stake claims here. In the end, a DVD drive adds cost for very little benefit or purpose.
I think it's hard for people so used to thinking about media in an old-fashioned sense to wrap there head around the Apple TV. The idea is no more physical media. At all. Obviously there will be a transitional stage where the two coexist and the AppleTV/iTunes do rely on physical media to a degree at this early stage, but the fundamental idea behind the Apple TV is that physical media is not part of the equation. Apple needs to get in the living room to truly make this a reality, hence the Apple TV.
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Jacob Varghese said 11:25PM on 2-26-2007
James, I understand what you're saying, but if their goal is to get into the living room, wouldn't they have an easier time by enhancing currently accepted technology then slowly weening people off of disks.
The device could rip content off of a physical disc into a protected format that cannot be accessed outside of the apple tv network.
Something like that would show people the benefits of digital content without forcing them to use an incomplete solution (limited movie choices in iTunes, lower than HD quality, no extra content or subtitles....)
think like a typical user, not as a fanboy.
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Rafe H. said 12:08AM on 2-27-2007
Apple TV will play content from your Mac on your TV. How sure are you that Apple TV won't be able to play the DVD movie you inserted into your Mac (with a little buffering, of course, but 802.11n screams). Or, would you rather put your laptop down, get up of the couch and insert the DVD into the Apple TV?
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James said 12:33AM on 2-27-2007
Jacob, use some sense. What you're suggesting is that Apple remove the DRM of the DVD and then add some DRM again. Pointless. The DVD forum will never allow DVDs to be ripped legally. If this were possible, it would have been built into iTunes and other similar mainstream programs long ago. DVD ripping won't happen, which leaves the DVD drive as a simple DVD player. Again, this isn't exactly a selling point these days so why bother?
Also, the Apple TV is not really intended for storage in the first place and ripping DVDs to the Apple TV itself goes against the philosophy of the whole system. THAT would confuse the average consumer ("so some of my movies are here on my Apple TV, some are there on my computer, I forget which is where..."). The Apple TV follows the iPod model (i.e. all content is centralized and the iPod pulls from that source).
Don't get me wrong: An iTunes that rips DVDs with the same ease as it rips CDs is a long running dream of mine, but it just won't happen. As such, I don't think it's fair to hold impossible scenarios against the Apple TV.
It's not fanboy, it's reality and logic.
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MIKEY said 4:18AM on 2-27-2007
This doesn't bode well for the iPhone or any other new products in the pipe Its almost Spring and no launch date for Leopard - there have been no significant upgrades to Hardware and where is iLife going?
come on Apple - so far there has been little to say this year is going to be big..?
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Ian said 5:24AM on 2-27-2007
James (#16): "What you're suggesting is that Apple remove the DRM of the DVD and then add some DRM again. Pointless. The DVD forum will never allow DVDs to be ripped legally. If this were possible, it would have been built into iTunes and other similar mainstream programs long ago. DVD ripping won't happen, which leaves the DVD drive as a simple DVD player. Again, this isn't exactly a selling point these days so why bother?"
Have you seen the DriveIn application yet (http://www.flip4mac.com/drivein.htm)? This appears to rip a DVD to your Mac in entirety whilst retaining the DRM (quote: "Drive-in preserves the DVD’s original content protection. Drive-in allows you to play your images on any computer that you own but does not allow you to share your images with others.")
If TeleStream can do it - and I'd say they were a large media development house - then I can't see why iTunes can't.
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Owain said 6:27AM on 2-27-2007
I see no reason to spend £200 on an Apple TV when:
a) TV/movie downloads aren't yet available in the UK
b) I can just use my PowerBook, an audio lead and a DVI-HDMI cable for any downloaded AVIs I have.
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Daniel Rosa said 6:40AM on 2-27-2007
I am a hardcore Mac believer, but I won't be changing my XBOX with XBox Media Center to stream media into my TV, which allows me to watch DVD's, DiVX, XViD, and so on... and only costed me 4 years ago 150 euros.
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