Elgato announces turbo.264, USB stick H.264 encoder

Um, #11. If the content is starting on your machine, how is this not of benefit to anyone with an iPod, iPhone, PSP, AppleTV, and any PMP that has the juice to play H.264? Unless you're sour because you have DOWNLOADED everything in XviD and aren't willing to open up your AppleTV to add Perian.

It would be awesome if the encoding process could be scaled, four sticks through a USB 2.0 hub for queuing up a list of jobs. Certainly would make one of my work tasks muuuuch easier.

Unfortunately, for the most part, this product is there to make up for the fact that AppleTV is too limited in CODEC choices. I can see it being nice for the video editing people though, it's probably a lot more efficient use of their computer to off-load it.

It is _not_ a hoax: http://blogs.sun.com/seapegasus/entry/turbo_quicktime_encoding

Not a hoax. ADS has a similar product.

I agree with Thomas Bonk, it seems like a hoax to me.

I read about this thing last week on a German Apple related news seite (http://www.macnews.de/news/98679.html). IMHO this is a hoax...

that's neat - i'd prefer it built in though... plus I want to spend money on other elgato products... but I shouldn't

hmmm....so does this shine any light on the apple rumor that all macs would get H.264 hardware encoders/decoders???

HA, trying to run H.264 video on my old 12" iBook was the final straw that got me to give up on that puppy. Oh, yeah, and the fact that it was a G3... have a Black MB Core 1 Duo now.

I can see hanging this off my G5 iMac to allow that to do encoding at a reasonable rate.

Interesting product with reasonable price.