Apple "boutiques" at Best Buy

Last week, we pointed out Apple's intention to extend its presence in Best Buy (Best Buy is a big box electronics store here in the US) to 200 locations in 2007. We noted some of the less-than-Mac-like experiences we've had at the hands of Best Buy employees, and some of you shared similar experiences. Today, there's good news.

MacNN is reporting that Apple may establish "boutiques" in these locations, sort of stores within the store. Piper Jaffray analyst Gene Munster said, "We believe Apple's store within a store at Best Buy will be much different compared to the current pilot store roll-out, which was a table with Apple products on it..." on Monday. Sounds good, and we're eager to see the setup.

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Source: http://www.macnn.com/articles/07/04/05/best.buy.apple.boutiq…

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Apple Corporate Retail

Last week, we pointed out Apple's intention to extend its presence in Best Buy (Best Buy is a big box electronics store here in the US) to...

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greg

Buy a Mac at BestBuy and get pressured from "Geek Squad" to screw it up for you.

No thanks.

April 09 2007 at 4:40 PM Report abuse Permalink rate up rate down Reply

Rob

I will still buy a Mac at CompUSA b/c they will match an online offer (buy and Mac and get free ram, etc.) They also offer two years with no interest and no payments. Let's face it, I'm poor and still want a new Mac. If the apple store would offer the 2yr financing, I would forget the freebies and buy grom them. I expect Best Buy to put the Macs in the back corner of the store and will not do a good job on selling the OS and reasons why you should use a Mac.

April 09 2007 at 2:56 PM Report abuse Permalink rate up rate down Reply

Brian

Last time I went to Best Buy, they had a Mac Guy who wasn't employed by Best Buy. He definitely exuded "Genius". Hopefully the Geeks and the Geniuses will be coexisting soon.

April 09 2007 at 1:41 PM Report abuse Permalink rate up rate down Reply

Billy K

Whoops - I meant CompUSA.

April 09 2007 at 1:34 PM Report abuse Permalink rate up rate down Reply

Galley

The CompUSA here in Greenville, SC sells tons of Apple gear. It will be interesting to see if they bring Apple gear to our Best Buy since we are supposed to be getting South Carolina's first Apple Store sometime this year.

April 09 2007 at 1:26 PM Report abuse Permalink rate up rate down Reply

kevin

I actually bought a 17" PowerBook from CompUSA like 2 years ago or so

April 09 2007 at 1:06 PM Report abuse Permalink rate up rate down Reply

SubGenius

The reason for this is because CompUSA is going out of business. (Thank GOD!) I think the relationship with Best Buy will work out much better. CompUSA never really appreciated what Apple could do for them and didn't invest much into the relationship. This may have been because they had more serious issues to address.

April 09 2007 at 12:52 PM Report abuse Permalink rate up rate down Reply

monica

I stopped going to Best Buy because the help is so incompetent. I can't imagine them trying to explain Apple products to a newbie such as myself. I'll stick to favorite Apple retailer.....

April 09 2007 at 12:47 PM Report abuse Permalink rate up rate down Reply

Fred

Oh yeah! I remember how well the store within a store thing worked for CompUSA! The Mac section was totally neglected in those stores! Can't wait, this should be awesome!

April 09 2007 at 12:47 PM Report abuse Permalink rate up rate down Reply

Billy K

Last time BB emphasized Apple stuff, didn't they have a "Mac Guy" on staff?

April 09 2007 at 12:42 PM Report abuse Permalink rate up rate down Reply