Skip to Content

Blast from the Past: 1986 Apple Ad

If your business is out of control, suggests this ad, perhaps a Macintosh could solve all your problems, with its shiny, shiny spreadsheets, word processing, and other business features that allow you to concentrate on your business rather than learning how to become a computer expert. More to the point, the Macintosh proves it can defeat alligators and lower the incidence of in-office sewage... or something like that. You do have to give the ad-makers credit for their clever twist on the standard lemonade-from-lemons solution.

I am assured by those having worked with the Macs of that time, and with managers of that vintage, that many of those early, expensive macs ended up rarely used on managers' desks as a kind of status symbol rather than as an actual productivity tool. And that those alligators might have been cheered on just a bit by the employees.



If your business is out of control, suggests this ad, perhaps a Macintosh could solve all your problems, with its shiny, shiny...
 

Add a Comment

*0 / 3000 Character Maximum

6 Comments

Filter by:
VanillaSpice

The line seems perfectly reasonable and coherent to me, Andrew. It is a valid way of saying, "This ad suggests that if your business is out of control, perhaps a Macintosh could solve all your problems ... "

April 10 2007 at 8:26 PM Report abuse rate up rate down Reply
Adrian

"That sentence defies all english logic"

Nonsense, Andrew. It makes perfect sense; understanding it does require an attention span of more than three milliseconds though.

April 09 2007 at 5:22 PM Report abuse rate up rate down Reply
Bill Bradford

April 1993 UNIXWorld magazine cover:

http://www.flickr.com/photos/mrbill/29870210/

"Does Steve Jobs have a future in software?" 8-)

April 09 2007 at 1:51 PM Report abuse rate up rate down Reply
Nick

"Blast from the Past: 1986 Apple Ad"

Ah, yes. But for OS X users the interesting thing is not what Apple was doing at the time but what Steve Jobs was.

" After several months of being sidelined at Apple, he resigned on Friday, September 13, 1985 ...

" ... By mid-1986, it was clear that no existing operating system (OS) would be able to meet their tentative specification for an object-oriented programming environment and user interface. This forced a major change in the business plan: not only would NeXT create an object-oriented programming environment, they would need to build hardware and a Unix-like Mach-based OS for the toolkit to run on. ..."

http://en.wikipedia.org/wiki/NeXT#1987.E2.80.931993:_NeXT_Computer.2C_Inc.

It retrospect he made the right decisions, and it's not his (reborn) company Paul Graham is laughing at:

"All the computer people use Macs or Linux now. Windows is for grandmas, like Macs used to be in the 90s. So not only does the desktop no longer matter, no one who cares about computers uses Microsoft's anyway."

http://www.paulgraham.com/microsoft.html

April 09 2007 at 1:50 PM Report abuse rate up rate down Reply
drew

"If your business is out of control, suggests this ad, perhaps a Macintosh could solve all your problems, with its shiny, shiny spreadsheets, word processing, and other business features that allow you to concentrate on your business rather than learning how to become a computer expert."

That sentence defies all english logic

April 09 2007 at 1:13 PM Report abuse rate up rate down Reply
David

It's amazing Apple's still in business. :-)

April 09 2007 at 1:01 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.