As Scott and the engadget crew at NAB noted earlier, Apple's introduction of Final Cut Studio 2 and Final Cut Server made quite a splash at the keynote presentation. Now that a bit of the dust has settled, apple.com has been updated with product details:- Final Cut Studio product page
- Final Cut Server product page
- Studio press release
- Server press release
- Apple Store showing FCS2 with a May ship date
- Video clip of the AJA ioHD breakout unit (AJA site not updated yet)
Personally, I'm excited about Final Cut Server. Having seen a demo of the original Proximity artbox product that FCServer is built on (I'm sure about this -- the screenshot is a dead ringer) and knowing the difference between what Proximity was charging and what Apple's going to charge for the product... well, it looks like this is going to be another game changer: Mercedes-quality digital asset management at a Kia-level price point.
Reader Comments (Page 1 of 1)
4-15-2007 @ 7:17PM
Brendon Carr said...
No AVCHD format support. Hmm. Methinks there's something wrong with the AVCHD format that Sony isn't telling us about.
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4-15-2007 @ 8:03PM
Rafe H. said...
The quality of Mercedes is horrendous these days :)
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4-15-2007 @ 10:21PM
fungible said...
I can't believe nobody's really commented on this. This is way hot. The features are unbelievably cool. Avid's going down.
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4-15-2007 @ 10:54PM
Jeff said...
Good features. Hopefully the upgrade price will be affordable. (similar to crossgrade offer to 5.1 = $99).
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4-16-2007 @ 12:27AM
JeffDM said...
AVCHD hasn't been accepted as a pro acquisition format yet. I don't think there are any AVCHD cameras that are targetted at pro users, most of them are cheaper than FCS, in contrast, I think half of the HDV camcorders are geared toward pro users. It's up to Sony and other makers to make a pro AVCHD camcorder and I haven't seen it happen. So far, software support has been poor at best too. Maybe iMovie will support it.
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4-16-2007 @ 3:14AM
Nathan said...
Annoyingly, it's still not up on the AU Apple Store. We have the whole website with all the promo stuff on it (and buy now links), but no sign of it on the store - only the old version.
Personally I've been holding off a Mac Pro purchase for work for this, so the longer they take, the long I have to wait to order everything!
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4-16-2007 @ 4:49AM
stefan K said...
Gret so we have a $499.- upgrade price in the states, and here in the UK that translates to £329.-, instead of the actual converted price of £254.-.
Great to live in the UK 'Smashing, isn't it!'
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4-16-2007 @ 9:48AM
umijin said...
I can't believe there are any comments at all on this. 99% of the Mac community could care less about Final Cut - really.
We can't afford FC or install it on our plain vanilla Macs. All the publicity is lost on us.
Apple should start producing some real stuff (like an ultraportable laptop, or an iPod that isn't more than a year obsolete) instead of fluff like FC or an iPhone that runs on ancient communications standards.
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4-16-2007 @ 10:02AM
James Prumm said...
Just quickly on the Mercedes quip #2, We own two Mercedes, one cheapo SUV and one classy convertible. As you can guess by my descriptions, the quality of the convertible (only $15,000 more than the SUV) is of a quality I've personally never seen or owned! The SUV (Original ML series) is of poor quality, lovingly named 'the Lemon'. But yeah, you get what you pay for, even with Mercedes lol.
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4-16-2007 @ 10:04AM
Michael Rose said...
"fluff like FC?" Yikes. Pro video is a pretty big market for Apple, and Final Cut has chewed away a remarkably large percentage of the installed base from industry leader Avid. Not sure I'd call it 'fluff.'
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4-16-2007 @ 11:33AM
Dennis said...
I'm sure #8 would have squashed Hypercard back in the day, and that WASN'T making the money FCP does. Way to diversify umijin.
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4-18-2007 @ 1:46PM
Joshr420 said...
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. I can't believe there are any comments at all on this. 99% of the Mac community could care less about Final Cut - really.
We can't afford FC or install it on our plain vanilla Macs. All the publicity is lost on us.
Apple should start producing some real stuff (like an ultraportable laptop, or an iPod that isn't more than a year obsolete) instead of fluff like FC or an iPhone that runs on ancient communications standards.
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Can this guy be serious ? he obviously has no clue about the apple market! and he says apple owners cant offord FC .. If you can offord the Mac in the first place the software is nothing .
Say it like it is " You cant offord it and You dont see the value of the tools Apple puts out . To the Video world Final Cut is worth its weight in gold! "
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