Filed under: Found Footage
Found Footage: Gee that commercial seems familiar
You know how some commercials give you a sense of deja vu? All over again, as the great Yogi Berra might add? TUAW reader Matt S. found this Euro 2012 football championship commercial over on Youtube and passed it along to us. It's not exactly Costello-level-Music but it's certainly Flathead-esque, especially with the la la la's at the end. And the animation with its desaturated main figures on an animated background evokes the feel of Apple's recent iPod commercials. One of the YouTube commenters states that the song was performed by the Ukraine's TNMK band.
Thanks Matt S.
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Reader Comments (Page 1 of 1)
meatmcguffin said 10:23AM on 5-13-2007
Oh, and the original song for comparison....
http://youtube.com/watch?v=pKQK8rYZNHY
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renode said 10:59AM on 5-13-2007
gee, you mean like how this commercial seems familiar?
http://www.youtube.com/watch?v=nOvKx3n5ikk
note that it predates the ipod commercial by over a decade.
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Dan said 11:38AM on 5-13-2007
Lol, it even had the cymbal 'ting'.
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Nik said 1:56PM on 5-13-2007
http://www.apple.com/itunes/ads/partyanimated/hd.html
There's the original. That clip above is Painfully faithful to it!
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Matt said 2:38PM on 5-13-2007
Anybody consider that the same ad agency that created that iPod commercial might have also made this one? Or does Apple have an in-house advertising group?
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meatmcguffin said 2:45PM on 5-13-2007
They didn't even *try* to make the song sound different!
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Matt said 3:30PM on 5-13-2007
Anyone care to think it's meant to be similar?
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Alanr said 3:30PM on 5-13-2007
Oh yeah thats right Steve Jobs invented the silhouette.
YAYYYY lets all roll around in Steve Jobs' poo!!!!!!!
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Omar said 4:44PM on 5-13-2007
It seems Apple has created an advertising meme, and others are capitalizing on it. Though this rip-off is especially shameless, I recall an incident with Apple's Eminem ads that were neither authorized by Eminem, nor were they original – a Lugz ad with similar style predated it by about three years:
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1001434566
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Al Wilkes said 4:50PM on 5-13-2007
This seems to me like a purposeful ripoff... a parody, if you will.
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Dave said 7:23PM on 5-13-2007
This is just how it happens. Didn't anyone notice every other ad being shot on a white seamless background after the Switchers campaign?
TBWA\Chiat\Day Los Angeles does the Apple work, not sure if another TBWA\ agency did the ad in question, but I don't think they'd want to dilute their own ad campaign by doing ANOTHER one in the same style.
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jaroy gilmer said 5:11AM on 5-14-2007
If it is a real rip off, just say LAWSUIT. If not steveco. will be quiet about it. Also remember, imitation is the sincerest form of flattery, as long as no one copies the appleTV commercial, that one sucked.
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djen said 2:01PM on 5-14-2007
There was a bwin TV-Spot that was made previously and resembled exactly the same storytelling features. It was aired all over europe. And it featured soccer-players in yellow/black. Add the ipodesque-LSD-stuff and you got a bad copyad. Disgusting. Maybe someone can find the bwin-ad online an post it here?
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