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Found Footage: Steve introduces the "1984" ad



Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before it aired during the 1984 Super Bowl. I'd say they liked it.

If Steve's good at one thing, it's making a persuasive speech.

Thanks, Callum!

Update: Reader cuda440 says, "That was at the January 1984 annual shareholder's meeting, held at the Flint Center, De Anza College, Cupertino. I know because I was there, as were nearly all of my fellow Apple employees. Obviously this was before MacWorld, and the shareholder's meeting was where major product announcements were made."

Cool! Thanks for the info, cuda440!

Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before...
 

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Karim

While this ad was being projected for the first time to the shareholders, there was a fat Microsoft geek running down the aisle with a sledgehammer. Unfortunately he tripped and was subsequently hauled away by the black-clad forces of De Anza Campus Security.

Years later, this tubby Microsoft geek became a Switcher. He lost weight, started wearing black turtlenecks, and drank Tanqueray instead of Budweiser. He bought AAPL stock, and attended a shareholders' meeting. At the meeting, he saw Steve Jobs' face projected on a telescreen. He gazed up at the enormous face. Twenty years it had taken him to learn what thoughts lurked behind that inscrutable smile. O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two gin-scented tears trickled down the sides of his nose. But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Steve Jobs.

May 23 2007 at 11:49 AM Report abuse rate up rate down Reply
pradeep

What a freaking rock star! Even in 1983/4 (depending on who you ask on this forum) he has that dash of smirking arrogance that makes his charm irresistable. And am I crazy, or does he look like a funky cross between Sean Penn, John Lennon, and Randy Johnson (from the neck down)??

May 23 2007 at 11:42 AM Report abuse rate up rate down Reply
Jonathan Badeen

I watched the whole video and I didn't see Steve. I was looking for a black mock turtle neck but I saw none. I think this was a mislabled post. ;)

May 23 2007 at 4:00 AM Report abuse rate up rate down Reply
Callandor64

Does anybody have the full versions of any of these videos? Do they exist anymore?

Regards,

Callandor64

May 22 2007 at 5:28 PM Report abuse rate up rate down Reply
thechraveler

Compare Cupertino with Poughkeepsie today - 'nuff sed...

May 22 2007 at 4:08 PM Report abuse rate up rate down Reply
Mystic

Wow, he was only 29 or 30 years old. Makes me feel so old and worthless at 31 :) .

May 22 2007 at 3:50 PM Report abuse rate up rate down Reply
Z

Acutally, this was shot at the Apple Sales Meeting held in Honolulu in the Fall of 1983, several months prior to the shareholder's meeting. The theme of the sales meeting was "Leading the Way" and the lead-in music was specially written for the event. Attending this meeting were Apple's sales force, Apple management, employees who were involved with new product introductions, and the Chiat/Day agency team.

Apple's sales force was predominantly dealer channel oriented; you can hear how strongly the audience reacts when Steve highlights how dealers are increasing turning back to Apple as IBM is alienating the channel. Clearly not the type of reaction you'd hear at a shareholder's meeting.

May 22 2007 at 3:37 PM Report abuse rate up rate down Reply
marc mandel

Actually, no. This video was from the Hawaii sales team conference in late 1983, prior to the shareholder meeting and ultimate television broadcast.

May 22 2007 at 3:21 PM Report abuse rate up rate down Reply
Chris

I've had this exact 6 minute 40 second feed on my YouTube account twice as long as the one being presented.

If I knew it was lost i would submitted mine to TUAW.

May 22 2007 at 3:00 PM Report abuse rate up rate down Reply
GM

That gave me goosebumps.
....does that make me geek?

May 22 2007 at 3:00 PM Report abuse rate up rate down Reply
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