Found Footage: Steve introduces the "1984" ad
Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before it aired during the 1984 Super Bowl. I'd say they liked it.
If Steve's good at one thing, it's making a persuasive speech.
Thanks, Callum!
Update: Reader cuda440 says, "That was at the January 1984 annual shareholder's meeting, held at the Flint Center, De Anza College, Cupertino. I know because I was there, as were nearly all of my fellow Apple employees. Obviously this was before MacWorld, and the shareholder's meeting was where major product announcements were made."
Cool! Thanks for the info, cuda440!
Share
Categories
Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before...
Add a Comment
While this ad was being projected for the first time to the shareholders, there was a fat Microsoft geek running down the aisle with a sledgehammer. Unfortunately he tripped and was subsequently hauled away by the black-clad forces of De Anza Campus Security.
Years later, this tubby Microsoft geek became a Switcher. He lost weight, started wearing black turtlenecks, and drank Tanqueray instead of Budweiser. He bought AAPL stock, and attended a shareholders' meeting. At the meeting, he saw Steve Jobs' face projected on a telescreen. He gazed up at the enormous face. Twenty years it had taken him to learn what thoughts lurked behind that inscrutable smile. O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two gin-scented tears trickled down the sides of his nose. But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Steve Jobs.
What a freaking rock star! Even in 1983/4 (depending on who you ask on this forum) he has that dash of smirking arrogance that makes his charm irresistable. And am I crazy, or does he look like a funky cross between Sean Penn, John Lennon, and Randy Johnson (from the neck down)??
May 23 2007 at 11:42 AM Report abuse Permalink rate up rate down ReplyI watched the whole video and I didn't see Steve. I was looking for a black mock turtle neck but I saw none. I think this was a mislabled post. ;)
May 23 2007 at 4:00 AM Report abuse Permalink rate up rate down ReplyDoes anybody have the full versions of any of these videos? Do they exist anymore?
Regards,
Callandor64
Compare Cupertino with Poughkeepsie today - 'nuff sed...
May 22 2007 at 4:08 PM Report abuse Permalink rate up rate down ReplyWow, he was only 29 or 30 years old. Makes me feel so old and worthless at 31 :) .
May 22 2007 at 3:50 PM Report abuse Permalink rate up rate down ReplyAcutally, this was shot at the Apple Sales Meeting held in Honolulu in the Fall of 1983, several months prior to the shareholder's meeting. The theme of the sales meeting was "Leading the Way" and the lead-in music was specially written for the event. Attending this meeting were Apple's sales force, Apple management, employees who were involved with new product introductions, and the Chiat/Day agency team.
Apple's sales force was predominantly dealer channel oriented; you can hear how strongly the audience reacts when Steve highlights how dealers are increasing turning back to Apple as IBM is alienating the channel. Clearly not the type of reaction you'd hear at a shareholder's meeting.
Actually, no. This video was from the Hawaii sales team conference in late 1983, prior to the shareholder meeting and ultimate television broadcast.
May 22 2007 at 3:21 PM Report abuse Permalink rate up rate down ReplyI've had this exact 6 minute 40 second feed on my YouTube account twice as long as the one being presented.
If I knew it was lost i would submitted mine to TUAW.
That gave me goosebumps.
....does that make me geek?
Hot Apps on TUAW
Deals of the Day
more deals- JVC Motion Sensing Clock Radio with Dual iPod Docks for $55 + free shipping
- Apple iPhone Headset with Mic for $4 + $2 s&h
- miFrame Picture Frame Dock for iPad for $64 + $8 s&h
- Refurb Apple iPod nano 8GB MP3 Player for $99 + free shipping, 16GB for $119
- Hannspree Apple-Shaped 28" 1080p LCD HDTV for $270 + free shipping
- Philips wOOx Alarm Clock Radio for Apple iPod / iPhone for $60 + free shipping
Software Updates
more updates- EFI Firmware Update brings Lion Internet Recovery to 2010-model Macs
- OS X Lion 10.7.3 released with Safari 5.1.3, Wi-Fi bug fix
- Aperture updated to 3.2.2, addresses Photo Stream issue
- Apple updates Keynote to address Lion issues
- Google Search app gets new look on iPad
- Apple releases Apple TV Software Update 4.4.3



15 Comments