Filed under: Steve Jobs, Apple, Found Footage, Apple History
Found Footage: Steve introduces the "1984" ad
Here's a great video of Steve introducing the famous "1984" ad to a boisterous crowd (we're guessing the Macintosh team) a week before it aired during the 1984 Super Bowl. I'd say they liked it.
If Steve's good at one thing, it's making a persuasive speech.
Thanks, Callum!
Update: Reader cuda440 says, "That was at the January 1984 annual shareholder's meeting, held at the Flint Center, De Anza College, Cupertino. I know because I was there, as were nearly all of my fellow Apple employees. Obviously this was before MacWorld, and the shareholder's meeting was where major product announcements were made."
Cool! Thanks for the info, cuda440!
Reader Comments (Page 1 of 1)
Eric Chiu said 1:46PM on 5-22-2007
and just how soon after that speech steve was fired and Macs went under?
did IBM and IBM compatible PCs take over before or after Bill's windoz?
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PPCforever said 2:05PM on 5-22-2007
look at him..the way me slightly laughs...at the end the way he looks. I love steve.
Even if you are a sociopath
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cuda440 said 2:21PM on 5-22-2007
That was at the January 1984 annual shareholder's meeting, held at the Flint Center, De Anza College, Cupertino. I know because I was there, as were nearly all of my fellow Apple employees. Obviously this was before MacWorld, and the shareholder's meeting was where major product announcements were made.
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Jeff said 2:44PM on 5-22-2007
I didn't know this footage was lost. It's only been around the net for at least the last 5 years.
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GM said 3:02PM on 5-22-2007
That gave me goosebumps.
....does that make me geek?
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Leonard Nimrod said 3:09PM on 5-22-2007
I've had this exact 6 minute 40 second feed on my YouTube account twice as long as the one being presented.
If I knew it was lost i would submitted mine to TUAW.
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marc mandel said 3:22PM on 5-22-2007
Actually, no. This video was from the Hawaii sales team conference in late 1983, prior to the shareholder meeting and ultimate television broadcast.
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Z said 3:38PM on 5-22-2007
Acutally, this was shot at the Apple Sales Meeting held in Honolulu in the Fall of 1983, several months prior to the shareholder's meeting. The theme of the sales meeting was "Leading the Way" and the lead-in music was specially written for the event. Attending this meeting were Apple's sales force, Apple management, employees who were involved with new product introductions, and the Chiat/Day agency team.
Apple's sales force was predominantly dealer channel oriented; you can hear how strongly the audience reacts when Steve highlights how dealers are increasing turning back to Apple as IBM is alienating the channel. Clearly not the type of reaction you'd hear at a shareholder's meeting.
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Mystic said 3:51PM on 5-22-2007
Wow, he was only 29 or 30 years old. Makes me feel so old and worthless at 31 :) .
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jon Stieglitz said 4:08PM on 5-22-2007
you know its the 80's when "what a feeling" opens up a business speech
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thechraveler said 4:11PM on 5-22-2007
Compare Cupertino with Poughkeepsie today - 'nuff sed...
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Callandor64 said 5:29PM on 5-22-2007
Does anybody have the full versions of any of these videos? Do they exist anymore?
Regards,
Callandor64
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Jonathan Badeen said 10:42AM on 5-23-2007
I watched the whole video and I didn't see Steve. I was looking for a black mock turtle neck but I saw none. I think this was a mislabled post. ;)
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Pradeep Giri said 11:42AM on 5-23-2007
What a freaking rock star! Even in 1983/4 (depending on who you ask on this forum) he has that dash of smirking arrogance that makes his charm irresistable. And am I crazy, or does he look like a funky cross between Sean Penn, John Lennon, and Randy Johnson (from the neck down)??
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Karim said 11:50AM on 5-23-2007
While this ad was being projected for the first time to the shareholders, there was a fat Microsoft geek running down the aisle with a sledgehammer. Unfortunately he tripped and was subsequently hauled away by the black-clad forces of De Anza Campus Security.
Years later, this tubby Microsoft geek became a Switcher. He lost weight, started wearing black turtlenecks, and drank Tanqueray instead of Budweiser. He bought AAPL stock, and attended a shareholders' meeting. At the meeting, he saw Steve Jobs' face projected on a telescreen. He gazed up at the enormous face. Twenty years it had taken him to learn what thoughts lurked behind that inscrutable smile. O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two gin-scented tears trickled down the sides of his nose. But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Steve Jobs.
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