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Apple legal not amused by "iGasm"

It seems that Apple's legal department have got their knickers in a knot* over an ad campaign for the iGasm, which is a rather intimate accessory for the iPod. The ads look just like the original "silhouette" iPod spots (see the ad at right), just not so much, you know, for the family.

Now, this certainly isn't the first iPod sex toy we've seen (or benign iPod case that only looks like a sex toy), nor is it the first time Apple has sued such a manufacturer for their advertising. And it probably won't be the last.

*I know, I know. I just couldn't resist.

[Via MacDailyNews]

It seems that Apple's legal department have got their knickers in a knot* over an ad campaign for the iGasm, which is a rather intimate...
 

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Rick Kaczanko

I wonder how Apple Legal will like an online poker site using their branding and bastardizing their logo.

http://www.fulltiltpoker.com/images/com/en/content/affiliates/banners-sizes/mac-banners/468x60.gif

May 25 2007 at 2:55 PM Report abuse rate up rate down Reply
marco gretzky

This will be a nice companion to the i-squeegee!

http://i-squeegee.com/

May 24 2007 at 9:34 PM Report abuse rate up rate down Reply
mrtotes

NEWS OF THE WORLD:

POD IT AWAY!
COMPUTER giants Apple are really worked up—over an Ann Summers sex toy that hooks up to your iPod. Women all over Britain are saying yes, yes, yes to the £30 iGasm that plugs into a music player and delivers good vibrations that pulse to the beat.

But shocked iPod bosses are iRate—demanding stores take down all posters for the gadget or risk a fight in the iCourt.
The neon-pink ads feature a curvaceous girl with wires coming OUT of her MP3 player and INTO her knickers. And it's definitely turned on.
The sales guff teases: "Go at it hard and fast with a pounding drum '
But Apple lawyers claim the poster is a blatant rip-off of their own famous silhouette images used to flog iPods.
Their haughty legal letter to the shop chain adds: "We hope this request to remove it immediately will prevent us having to consider further action."

Despite that, Ann Summers boss Jacqueline Gold is saying no, no, no and joked: "Perhaps I can send them an iGasm to put a smile back on their faces!"
News of the World

May 24 2007 at 11:20 AM Report abuse rate up rate down Reply
Dick Horny

Personally I'd like like my iPod to give me a blowjob - but seriously how are guys supposed to use this to get off, put it in their bum?

May 24 2007 at 10:03 AM Report abuse rate up rate down Reply
Ivan Raszl

How about Soft Paris Sexy, another iPod looking sexy spot:
http://adsoftheworld.com/media/tv/soft_paris_sexy_vibes
Seems like another intimate iPod accessory.

May 24 2007 at 3:52 AM Report abuse rate up rate down Reply
Michael Rose

Luigi, you beat me to it!

May 23 2007 at 11:38 PM Report abuse rate up rate down Reply
artifex

oops, sorry, i somehow missed that, having gone back a couple pages :)
Thanks #4.

May 23 2007 at 9:08 PM Report abuse rate up rate down Reply
Luigi

#1 they already did here it is:
http://www.tuaw.com/2007/05/21/hue-and-cry-over-color-constrained-macbook-displays/

May 23 2007 at 9:04 PM Report abuse rate up rate down Reply
(01)

Oh, and I agree with the request for the article on Apples recent legal problems. My roommate owns a couple of shares of their stock, it will be intresting to see what, if anything, this does to the price. Thanks.

May 23 2007 at 9:01 PM Report abuse rate up rate down Reply
(01)

Am I missing something not understanding why you're apologizing for saying "knickers in a knot"? I love that Apple doesn't care that the iPod accessory is a sex toy; they just care that the name resembles the iPod's. This is why I love the fact that I drank the Kool-Aid... :-)

May 23 2007 at 8:54 PM Report abuse rate up rate down Reply
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