Filed under: Accessories, Apple Corporate, iPod Family
Apple legal not amused by "iGasm"
It seems that Apple's legal department have got their knickers in a knot* over an ad campaign for the iGasm, which is a rather intimate accessory for the iPod. The ads look just like the original "silhouette" iPod spots (see the ad at right), just not so much, you know, for the family.Now, this certainly isn't the first iPod sex toy we've seen (or benign iPod case that only looks like a sex toy), nor is it the first time Apple has sued such a manufacturer for their advertising. And it probably won't be the last.
*I know, I know. I just couldn't resist.
[Via MacDailyNews]

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
artifex said 8:45PM on 5-23-2007
speaking of Apple and legal, any chance of doing an article on Apple getting sued over the MB and MBP displays?
Reply
(01) said 8:54PM on 5-23-2007
Am I missing something not understanding why you're apologizing for saying "knickers in a knot"? I love that Apple doesn't care that the iPod accessory is a sex toy; they just care that the name resembles the iPod's. This is why I love the fact that I drank the Kool-Aid... :-)
Reply
(01) said 9:01PM on 5-23-2007
Oh, and I agree with the request for the article on Apples recent legal problems. My roommate owns a couple of shares of their stock, it will be intresting to see what, if anything, this does to the price. Thanks.
Reply
Luigi said 9:04PM on 5-23-2007
#1 they already did here it is:
http://www.tuaw.com/2007/05/21/hue-and-cry-over-color-constrained-macbook-displays/
Reply
artifex said 9:08PM on 5-23-2007
oops, sorry, i somehow missed that, having gone back a couple pages :)
Thanks #4.
Reply
Michael Rose said 11:38PM on 5-23-2007
Luigi, you beat me to it!
Reply
Ivan said 3:53AM on 5-24-2007
How about Soft Paris Sexy, another iPod looking sexy spot:
http://adsoftheworld.com/media/tv/soft_paris_sexy_vibes
Seems like another intimate iPod accessory.
Reply
Dick Horny said 10:03AM on 5-24-2007
Personally I'd like like my iPod to give me a blowjob - but seriously how are guys supposed to use this to get off, put it in their bum?
Reply
mrtotes said 11:25AM on 5-24-2007
NEWS OF THE WORLD:
POD IT AWAY!
COMPUTER giants Apple are really worked up—over an Ann Summers sex toy that hooks up to your iPod. Women all over Britain are saying yes, yes, yes to the £30 iGasm that plugs into a music player and delivers good vibrations that pulse to the beat.
But shocked iPod bosses are iRate—demanding stores take down all posters for the gadget or risk a fight in the iCourt.
The neon-pink ads feature a curvaceous girl with wires coming OUT of her MP3 player and INTO her knickers. And it's definitely turned on.
The sales guff teases: "Go at it hard and fast with a pounding drum '
But Apple lawyers claim the poster is a blatant rip-off of their own famous silhouette images used to flog iPods.
Their haughty legal letter to the shop chain adds: "We hope this request to remove it immediately will prevent us having to consider further action."
Despite that, Ann Summers boss Jacqueline Gold is saying no, no, no and joked: "Perhaps I can send them an iGasm to put a smile back on their faces!"
News of the World
Reply
marco gretzky said 9:35PM on 5-24-2007
This will be a nice companion to the i-squeegee!
http://i-squeegee.com/
Reply
Rick said 3:14PM on 5-25-2007
I wonder how Apple Legal will like an online poker site using their branding and bastardizing their logo.
http://www.fulltiltpoker.com/images/com/en/content/affiliates/banners-sizes/mac-banners/468x60.gif
Reply