Tide is teaming up with the St. Bernard Project in New Orleans to help rebuild 10 homes in the St. Bernard parish by selling T-shirts. Everyone who buys a tee also gets entered in a contest to win this funky custom iPod and a $50 iTunes gift card. They're giving away one of these iPods a week until the contest finishes on June 25.
I love the way they overlaid the scroll wheel with the Tide logo, but what I want to know is how that scroll wheel feels like after the customized art has been applied. Is it possible to do a custom mod like that but retain the feel and response of the original scroll wheel material?
Reader Comments (Page 1 of 1)
5-25-2007 @ 11:40AM
Quinton Foote said...
It's possible they went the ColorWare route (they do corporate branding too if I'm not mistaken). If that's the case, it should feel and respond just like the original wheel.
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5-25-2007 @ 11:57AM
Christopher Lloyd said...
I don't want to buy a T-Shirt to enter the contest and to fill out a envelope to mail in seems so 1990. Where's the free online entry.
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5-25-2007 @ 11:58AM
Christopher said...
It looks like an original nano - strange.
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5-25-2007 @ 12:06PM
Ed said...
Is that really "funky"? Do you actually want a (rather ugly) company logo on your iPod? Its not even a 2G nano...
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5-25-2007 @ 12:11PM
Sham The Sam said...
Dear #2: selfish much? Did you read the part about this being a money raiser for building homes? Certainly there's ways of criticizing Tide for not providing the funds straight away and turning it into a promotional event, but geez.
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5-25-2007 @ 1:50PM
ThePete said...
Haven't you ever put a skin on your iPod? The clickwheel feels and works fine--just as it always has. I actually have a skin on my 5g and keep my iPod in a DLO VideoShell that adds another layer of plastic to the clickwheel and still, no problems what so ever. Haven't most people done things like this?
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5-25-2007 @ 2:17PM
cs0875 said...
Would I rather have a Halo 3 Zune or a Tide iPod? In this case definately the Zune. Just because it is Tide. That seems like something you would get for free with 5 proofs of purchase and $3.95 s&h. Atleast be a cool company.
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5-25-2007 @ 2:21PM
artifex said...
Oh come on, it's $10 if you win on one ticket. And you get free music. And you get a shirt, regardless. Stop the hate.
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5-25-2007 @ 4:54PM
JeffDM said...
I don't think I'd buy either of those shirts for any price. I think it would be easier to just consider the cost to be a donation, and donate the shirt too.
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5-25-2007 @ 5:45PM
Whurm said...
You can enter for free to win the iPod, read rule #3.
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5-25-2007 @ 9:49PM
GCarden said...
The iPod ... award winning design ... marred by an advertisement for laundry detergent.
DETERGENT!
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5-26-2007 @ 9:45AM
King Fysel said...
Why would I enter this contest and provide personal info to Proctor & Gamble (who turns it over to a sweeptakes administration company, who then sells it to marketing companies), and have them siphon off a portion of the ten bucks, for the privilege of providing P&G (market capitalization $198 billion) with free t-shirt advertising and a boost to their image? What kind of charity is that? Just give your money directly to the St. Bernard Project and feel good about it. Plus, you aren't going to win the iPod anyway. It's like that ETrade billboard I saw in Boston years ago: "Someone's going to win the lottery. Just not you."
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5-26-2007 @ 11:08AM
MV said...
Hehe. I kinda like it. It has a bit of an Andy Warhol feel to it.
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5-26-2007 @ 1:59PM
Nim said...
i saw somebody using one of these on the NY Subway a few weeks ago - it was the 1st Gen nano.
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5-28-2007 @ 11:05AM
Steve Mills said...
Gross. Makes me instantly think of the huge Tide-sponsored NASCAR team, and NASCAR makes me think of greed, product promotion, boring cars, boring tracks, boring drivers, and rednecks.
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