Filed under: iPod Family
Tide to give away Orange Nano
Tide is teaming up with the St. Bernard Project in New Orleans to help rebuild 10 homes in the St. Bernard parish by selling T-shirts. Everyone who buys a tee also gets entered in a contest to win this funky custom iPod and a $50 iTunes gift card. They're giving away one of these iPods a week until the contest finishes on June 25.
I love the way they overlaid the scroll wheel with the Tide logo, but what I want to know is how that scroll wheel feels like after the customized art has been applied. Is it possible to do a custom mod like that but retain the feel and response of the original scroll wheel material?

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 1)
Quinton Foote said 11:40AM on 5-25-2007
It's possible they went the ColorWare route (they do corporate branding too if I'm not mistaken). If that's the case, it should feel and respond just like the original wheel.
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Christopher Lloyd said 11:57AM on 5-25-2007
I don't want to buy a T-Shirt to enter the contest and to fill out a envelope to mail in seems so 1990. Where's the free online entry.
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Christopher said 11:58AM on 5-25-2007
It looks like an original nano - strange.
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Ed said 12:06PM on 5-25-2007
Is that really "funky"? Do you actually want a (rather ugly) company logo on your iPod? Its not even a 2G nano...
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Sham The Sam said 12:11PM on 5-25-2007
Dear #2: selfish much? Did you read the part about this being a money raiser for building homes? Certainly there's ways of criticizing Tide for not providing the funds straight away and turning it into a promotional event, but geez.
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ThePete said 1:50PM on 5-25-2007
Haven't you ever put a skin on your iPod? The clickwheel feels and works fine--just as it always has. I actually have a skin on my 5g and keep my iPod in a DLO VideoShell that adds another layer of plastic to the clickwheel and still, no problems what so ever. Haven't most people done things like this?
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cs0875 said 2:17PM on 5-25-2007
Would I rather have a Halo 3 Zune or a Tide iPod? In this case definately the Zune. Just because it is Tide. That seems like something you would get for free with 5 proofs of purchase and $3.95 s&h. Atleast be a cool company.
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artifex said 2:21PM on 5-25-2007
Oh come on, it's $10 if you win on one ticket. And you get free music. And you get a shirt, regardless. Stop the hate.
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JeffDM said 4:54PM on 5-25-2007
I don't think I'd buy either of those shirts for any price. I think it would be easier to just consider the cost to be a donation, and donate the shirt too.
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Whurm said 5:45PM on 5-25-2007
You can enter for free to win the iPod, read rule #3.
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GCarden said 9:49PM on 5-25-2007
The iPod ... award winning design ... marred by an advertisement for laundry detergent.
DETERGENT!
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King Fysel said 9:45AM on 5-26-2007
Why would I enter this contest and provide personal info to Proctor & Gamble (who turns it over to a sweeptakes administration company, who then sells it to marketing companies), and have them siphon off a portion of the ten bucks, for the privilege of providing P&G (market capitalization $198 billion) with free t-shirt advertising and a boost to their image? What kind of charity is that? Just give your money directly to the St. Bernard Project and feel good about it. Plus, you aren't going to win the iPod anyway. It's like that ETrade billboard I saw in Boston years ago: "Someone's going to win the lottery. Just not you."
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MV said 11:08AM on 5-26-2007
Hehe. I kinda like it. It has a bit of an Andy Warhol feel to it.
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Nim said 1:59PM on 5-26-2007
i saw somebody using one of these on the NY Subway a few weeks ago - it was the 1st Gen nano.
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Steve Mills said 11:05AM on 5-28-2007
Gross. Makes me instantly think of the huge Tide-sponsored NASCAR team, and NASCAR makes me think of greed, product promotion, boring cars, boring tracks, boring drivers, and rednecks.
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