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Clever iPod advertising in South Africa

Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and interesting as their retail products.

Check out some images of this recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, "iPod: Movies in your pocket," as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty clever.

Thanks, Ivan!

Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and...
 

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Marc

Don't they mean Fresh PodCorn?

June 10 2007 at 7:26 PM Report abuse rate up rate down Reply
quandmeme

@1 It is not a matter of size of the market I would venture, the incremental cost for Apple would be minimal, they would like to make them available worldwide. It all about the local laws and negotiations with the studios about the markets. Things must have worked out well in the negotiations in South Africa.

June 10 2007 at 6:52 PM Report abuse rate up rate down Reply
icruise

A tiny trailer on a movie screen sounds like a completely dumb idea. It just reinforces the idea that watching movies on an iPod is a substandard experience that you have to squint to even see.

June 10 2007 at 5:58 PM Report abuse rate up rate down Reply
Brad

They're novel and attention-grabbing, but don't these miniature trailers underscore the absurdity of watching movies designed for a theater setting on a device that fits in your pocket?

June 10 2007 at 5:12 PM Report abuse rate up rate down Reply
hesse

i would have to say that is pretty dang clever.



http://www.AWSurveys.com/HomeMain.cfm?RefID=hesse00

June 10 2007 at 5:09 PM Report abuse rate up rate down Reply
Paul

While Apple may have great advertising, it is completely wasted because we don't even have an Apple store in South Africa. Granted you can buy (or download) software to rip movies to your iPod but even that is unlawful in this country (I don't believe our version of fair use extends to this sort of thing).

So, yes, 5 points to Apple for cool ads and minus 10 points for not bothering to open some sort of Apple store in this country and for misleading South African iPod users.

June 10 2007 at 5:09 PM Report abuse rate up rate down Reply
jenny

Apple is the best when it comes to advertising.


Jenny
http://www.spaml.com

June 10 2007 at 4:40 PM Report abuse rate up rate down Reply
Klemens

Wait - so the iTunes Store sells movies in South Africa? Did I miss something? I don't think so... Germany has the third biggest market in the world and still doesn't has movies.

I want movies!!

So - I don't thinks it's very clever to announce video functionality when you actually can't buy them... actually you had to rip them... pretty much steal them in order to play them on an iPod..

June 10 2007 at 4:14 PM Report abuse rate up rate down Reply
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