Filed under: Apple Corporate, iPod Family, Retail
Clever iPod advertising in South Africa
Starting with the infamous 1984 Super Bowl television commercial, Apple's advertising campaigns have become almost as unique and interesting as their retail products. Check out some images of this recent campaign, created by Net#Work BBDO in South Africa to announce the functionality of video iPods. Staged in movie theaters, the campaign featured tiny boxes of popcorn that bore the slogan, "iPod: Movies in your pocket," as well as tiny movie posters and even an iPod-sized trailer on the big screen. Pretty clever.
Thanks, Ivan!
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Reader Comments (Page 1 of 1)
Klemens said 4:14PM on 6-10-2007
Wait - so the iTunes Store sells movies in South Africa? Did I miss something? I don't think so... Germany has the third biggest market in the world and still doesn't has movies.
I want movies!!
So - I don't thinks it's very clever to announce video functionality when you actually can't buy them... actually you had to rip them... pretty much steal them in order to play them on an iPod..
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Jenny said 4:41PM on 6-10-2007
Apple is the best when it comes to advertising.
Jenny
http://www.spaml.com
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Paul Jacobson said 5:10PM on 6-10-2007
While Apple may have great advertising, it is completely wasted because we don't even have an Apple store in South Africa. Granted you can buy (or download) software to rip movies to your iPod but even that is unlawful in this country (I don't believe our version of fair use extends to this sort of thing).
So, yes, 5 points to Apple for cool ads and minus 10 points for not bothering to open some sort of Apple store in this country and for misleading South African iPod users.
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hesse00 said 5:10PM on 6-10-2007
i would have to say that is pretty dang clever.
http://www.AWSurveys.com/HomeMain.cfm?RefID=hesse00
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Brad said 5:14PM on 6-10-2007
They're novel and attention-grabbing, but don't these miniature trailers underscore the absurdity of watching movies designed for a theater setting on a device that fits in your pocket?
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icruise said 5:59PM on 6-10-2007
A tiny trailer on a movie screen sounds like a completely dumb idea. It just reinforces the idea that watching movies on an iPod is a substandard experience that you have to squint to even see.
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quandmeme said 12:26AM on 6-11-2007
@1 It is not a matter of size of the market I would venture, the incremental cost for Apple would be minimal, they would like to make them available worldwide. It all about the local laws and negotiations with the studios about the markets. Things must have worked out well in the negotiations in South Africa.
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Marc said 7:26PM on 6-10-2007
Don't they mean Fresh PodCorn?
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