Rumor: iTunes UK to promote Channel 4 video content

Following up to this morning's post, a blue and green birdie has chirped some interesting news into our ears: Could the Channel 4's video-on-demand service soon make a bow at the iTunes UK store? Currently a Windows-only offering, an iTunes-based 4OD service may soon launch with an initial 180 hours of programming. If so, this is fantastic news for UK Mac users who can not otherwise use the service.