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Filed under: Analysis / Opinion, Apple, Macbook Pro, MacBook

Apple Laptops Transforming PC Sales?

Perhaps its just a case of wishful thinking, but according to a survey highlighted in a recent article at the UK edition of Macworld, Apple Computer's sales of laptops have increased dramatically over the last few months due, in large part, to the public's demand and awareness of Apple products -- chiefly the iPhone. These trends are expected to continue and, according to the article, have an impact not only on Apple's bottom line, but on the PC industry as a whole.

The survey highlighted in the article was conducted by research firm ChangeWave and supports an earlier survey by the same company from a few months ago. It relates the following statistics:

Of the 3665 people surveyed, 28 percent say that if they intend to purchase a laptop in the next 90 days it will be a Mac. Also, an additional 23 percent say they'll purchase a desktop Mac. Apple scores high marks for customer satisfaction as well, according to the survey.

Of the people who purchased a Mac in the last 90 days, 86 percent report being "very satisfied with their purchase. The highest for any computer company. A fact that, according to ChangeWave, reflects a definite shift in the entire PC industry towards Apple and away from traditional market leaders like Dell.

What these statistics actually mean for Apple, and the PC industry as a whole, remains to be seen. Stats are great and if true, bode well for our favorite computer company. Still, in the interest of knowledge, let's conduct a little informal research ourselves, shall we? Two questions: Do you intend to purchase a laptop in the next 90 days and if so, will it be a Macintosh? If you've purchased a Macintosh in the last 90 days, how satisfied with it are you?

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