Filed under: Analysis / Opinion, Multimedia, Software, Apple, Blogs, Developer
See a movie, get Mira for free
Bruno Fernandes of Twisted Melon software has an offer for you: get educated about the problems facing our world today, and get free software for it. He recently saw The 11th Hour, a film produced and narrated by Leonardo Dicaprio about global issues in 2007, and was so affected by it that, like the New York Times, he considers it "essential viewing."And he wants to give his program, Mira, to the first 50 people who go see the movie and send him a scan of their tickets. Mira usually runs $15.95, so depending on the theater you go to, you'll probably be saving a few bucks on a pretty good Apple Remote application.
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Brady J. Frey said 10:24AM on 8-29-2007
You know, I really want to see this movie - but even in a big city like San Francisco it's difficult to hit showing times. If they really wanted to reach the largest audience possible, they'd not only sit on the classic movie theatre model, but would also pop it online. I'd pay to download it to view it from iTunes, or download from another site... it's just mind boggling. If the premise here is to reach the masses, one model of presentation isn't going to cut it, especially the most dated one. I'm sure it'll go to DVD or download later - but again, that's later - if time is of the essence, they should have made it available in varied options immediately.
Reply
Phil said 10:28AM on 8-29-2007
Greenpeace doesn't agree with him on his movie.
http://tinyurl.com/yp4j7m
They're all just climbing over one another to take the spotlight so they can reap the rewards.
I love how all these manmade climate change "experts" never factor in in the sun to their arguments.
Reply
Jon Stieglitz said 10:29AM on 8-29-2007
where do we email it to
Reply
niclet said 10:35AM on 8-29-2007
"See a movie, get Mira for free"
That's funny (!): here in Quebec, Mira is a foundation helping blind people to "see" with trained guide dogs.
http://www.mira.ca/contenta/introa.html
I know, I'm a bit out of topic but this title was so ironic...
Reply
Bosh said 10:36AM on 8-29-2007
http://www.greatglobalwarmingswindle.co.uk/
Reply
Eric said 10:40AM on 8-29-2007
"and was so affected by it that, like the New York Times, he considers it "essential viewing.""
Ok, so he must like being lied to, having issues being blown out of proportion, and find Thomas Friedmen smart. So that pretty much discredits him.
Reply
Bruno said 10:50AM on 8-29-2007
The movie isn't about global warming. The sun is factored into every expert's views. If you haven't seen the movie then don't make assumptions about what message it carries, specially when reading diatribes from people who have agendas.
All I want is for people to see the movie and think for themselves. After watching it hopefully your mind will be more open not only to the topics covered, but to go out and research for yourself. I'm convinced that everyone can take something positive away from watching this picture.
Reply
Joel said 10:57AM on 8-29-2007
Mira ought to just focus on selling their product. I'm sure their software is worth a lot more than the time wasted to watch that movie.
Reply
required said 11:08AM on 8-29-2007
How much are you folks paid to troll blogs posting your anti-environmental nonsense? Is it two bucks a post?
Wouldn't you get more if you could articulate why you are so afraid of the movies train of thought?
Reply
Jonathan Miller said 11:10AM on 8-29-2007
And why would I want to waste money to see a rehashed version of Al Gore's movie?
Pass
Reply
required said 11:11AM on 8-29-2007
Thank You Bruno! This is a great deal!
Reply
required said 11:13AM on 8-29-2007
Jonathan Miller, why exactly do you presume this is a "rehashed version of Al Gore's movie"? Are you daft?
Reply
Bruno said 11:36AM on 8-29-2007
Phil (in comment #2), Patrick Moore, the logging shill in that Vancouver Sun article you mentioned, is no longer with Greenpeace and is certainly not speaking for that organization in his article.
taken directly from the article:
"the leadership of my old organization Greenpeace"
The problem today is US. The human race. And it can be seen in this comment thread. People playing "not my problem" or deaf, blind and dumb (hear no evil, see no evil, speak no evil).
I suspect Mr. Patrick Moore did not see the movie, otherwise he would not suppose certain anti-(responsible)-forestry sentiment that was definitely not present in it. The movie didn't wantonly advocate against the use of wood or wood products. Responsible forestry will continue to play an important part in the ecological balance. It's irresponsible deforestation that has been a problem and continues as such in many parts of the world.
Lastly, The 11th Hour has very little similarity to An Inconvenient Truth in both style and substance. They're both well-made and thought-provoking, but one is not a replacement for the other.
This movie is about social responsibility and problems with the human condition more than anything else. The news clips show only the effects of these problems.
And Joel, the company focus is on its products, but we have run the company from day one with the aim of keeping its environmental footprint as small as possible. Minimal packaging when shipping out product, recycle every last bit of incoming packaging and products used in the office, run efficient computers, rooms lit by sunlight during the day, etc. This movie deserves a bit more attention not to make its producers any more money, but simply to get people thinking and talking. I just wished most of the talking was done after watching the movie rather than trying to dismissing it without giving it a chance (as most critics of these things do).
Reply
5cents said 11:44AM on 8-29-2007
Enlightened marketing. Very clever.
Reply
Phil said 12:49PM on 8-29-2007
Bruno,
Did climate change not happen before us? (y/n)
Why is climate change bad?
Without us, do you assume the climate is stable? (y/n)
Weather forecasters have a poor probability of forecasting any weather more than 48 hours from now. How can they forecast climate change YEARS from now?
Reply
Phil said 12:57PM on 8-29-2007
I love it how you believe that these film makers are doing all this for the environment. They're doing it for MONEY MONEY MONEY! (and there's nothing wrong with that, trust me)
This is a FOR PROFIT venture. If he cared so much for the environment he'd DO something about it instead of make a film to PROFIT from it.
Reply
Zack P said 1:10PM on 8-29-2007
Mr. Dicaprio should moderate his own lifestyle before preaching to us about ours....
Reply
Dan Shewmaker said 1:12PM on 8-29-2007
Why is Global Warming bad?
So it'll get a little hotter then start cooling off again - just like it's done in the past - every 208 years.
If Global Warming is caused by humanity (anthropomorphic climate change) - then how come the current cycle started before widespread use of fossil fuels?
I'm growing fatigued of the 'blame us first' alarmists like Al and Leo.
Reply
Joel said 2:17PM on 8-29-2007
I meant to say Mira's maker, Twisted Melon.
Reply
Joel said 2:26PM on 8-29-2007
Actually, it's $1.50 per post.
required said:
How much are you folks paid to troll blogs posting your anti-environmental nonsense? Is it two bucks a post?
Wouldn't you get more if you could articulate why you are so afraid of the movies train of thought?
Reply