Engadget points out that Target is now selling a hot pink iPod shuffle, branded as a Special Edition with a free $15 iTunes gift card, and a portion of the proceeds going to The Breast Cancer Research Foundation. Pretty good deal, considering the price is the same as all the other shuffles, just $79.
Engadget says the offer is in stores only, and sure enough, while Target's web site has
a hot pink shuffle, it doesn't look at all like the same one, and nothing is mentioned about the Foundation. If you've been planning on grabbing a new shuffle, here's the one you want.
Thanks, Chris! 
Reader Comments (Page 1 of 1)
9-27-2007 @ 8:47AM
Pete said...
Look at the amount of packaging on that thing. It is absolutely disgraceful. How can Apple, with all their environmental policies, allow someone to sell this. Landfills will be filling up with discarded packaging. Look at the size of the iPod relative to the packaging. That is absolutely appalling.
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9-27-2007 @ 8:55AM
Ed said...
Apple aren't running this promotion - Target are.
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9-27-2007 @ 9:03AM
Pete said...
It doesn't really matter whether it is Target or Apple that packed it. The packaging is still a disgrace, and Apple (and Target) should have known a hell of a lot better.
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9-27-2007 @ 9:16AM
naugahyde said...
I agree with Pete, and would add that it's heinously fugly as well.
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9-27-2007 @ 9:16AM
GadgetGav said...
Pete, it has nothing to do with Apple. Rant at Target if you want. That kind of packaging (actually re-packaging) has become an entire industry built to serve the pile-it-high-sell-it-cheap stores like Target and Wal-Mart. The Breast Cancer promotional shuffle is out on the ends of the asiles in maximum traffic areas. It is repackaged like this *entirely* to prevent shoplifting, so the package by definition has to be big. Yes, look at all the wasted space, but that's the whole point of the package. A regular shuffle is kept locked up in Target because it would be too easy to steal.
That's just the state of the nation: You can have a well designed, well produced and well packaged piece of consumer electronics for $79, but some people will still want it for free.
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9-27-2007 @ 9:23AM
wiretrip said...
As long as there are shoplifters packaging like this will always exist. At least it draws attention to a good cause.
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9-27-2007 @ 9:32AM
Brian said...
Yes, Target should know better. But Apple (I'm guessing here) probably has no real say in this promotion. And the money is for an incredibly worthy cause. I don't need a shuffle, but for this promotion I might have to get one.
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9-27-2007 @ 11:06AM
maybesew said...
It isn't even the current revision of the shuffle. Apple discontinued the pink ones, so its likely all Target and the Breast Cancer foundation got together to 1) get rid of old inventory and 2) help a good cause in the process.
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9-27-2007 @ 11:54AM
Christina said...
I already have... well, 2 shuffles now (a pink and a purple), so I'm not going to buy that shuffle, but I did buy one of these armband thingies, and it's quite nice. I prefer to wear it around my wrist though.
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9-27-2007 @ 1:48PM
AliceKK said...
Given that I'd be getting a 15$ itunes card, the shuffle is cheap at 64$. And if the money is going to a good cause, whatever percentage of that i take off in my mind too.
I'll probably pick one up this weekend if my target has one in stock. And dont worry guys, i live in green green washington where essentially everything gets recycled. :_)
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