Filed under: iTunes
Further evidence for iTunes video rentals
Evan DiBiase has posted more evidence for upcoming iTunes video rentals. After the recent iTunes 7.5 upgrade he examined the new binary to find what strings had been added. What he found sure looks like video rentals and, possibly, Video on Demand. New strings include: rental-content, rental-bag, getvodaccountselectionlist, GET VOD ACCOUNT SELECTION LIST and supportsRentals among others.

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Reader Comments (Page 1 of 1)
Mann said 5:09PM on 11-08-2007
After a recent attempt to see a movie, i was extremely disappointed with the sheer volume of people. I would gladly pay for quality movies that are in the theaters. And i'll spring for an Apple TV if this is going to be the new service.
A night at the movies just isn't the same anymore, i rather watch it on my own tv.
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Joseph Crawford said 5:26PM on 11-08-2007
I hear that, I had an AppleTV and will get another one. It was great. I would love to see rentals and VOD service from iTunes so long as the price is right ;)
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Tim H said 5:44PM on 11-08-2007
Well, now that BSG is gone from the iTunes store (assuming NBC Universal doesn't come to their senses) I'd love to be able to rent movies from iTunes to justify having purchased an TV.
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Elliot said 5:47PM on 11-08-2007
I'm not interested in buying movies, but I certainly do rent them. If I could rent them at something like one viewing for $3, I'd do that. BTW, $5 is not okay, this needs to be CHEAPER than the video store down the street, not to mention NetFlix. Netflix doesn't make sense for me cause I only watch about one movie a month, so I'd definitely jump on cheap rentals from iTunes.
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Stephen Lang said 6:00PM on 11-08-2007
Yeah, but are they going to offer EXTREME movie rentals?...
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Tim said 7:24PM on 11-08-2007
Wouldn't it be great if Apple hooked up with Netflix and provided a method for Netflix to stream video on demand to their Mac users?
Wishful thinking, I know, but still...
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Quix said 7:35PM on 11-08-2007
Good grief, Apple, just make it so already. Between iTunes movie rentals, Beatles in iTunes, and Duke Nukem Forever, I'm not sure which to hold my breath for first.
BTW, this will never fly if it is more expensive than the alternatives (Netflix). Unless they offer HD. With all the recent whining from Hollywood about Apple killing their profits (complete bunk, of course), I fear ludicrous pricing for iTunes movie rentals. Sort of like the ludicrous pricing for iTunes movie purchases (sub-DVD quality and no physical product for DVD prices?) and ludicrous pricing for iTunes music (sub-CD quality and no physical product for CD prices?). Please.
Oh, and how about some *real* digital surround sound?
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Ivan said 9:40PM on 11-08-2007
iphone 1.1.2 is out and being served by itunes
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cbisquit said 10:09PM on 11-08-2007
so which is it, Steve, are multi-tiered pricing systems good or bad? When you've decided to grow up please let me know so I can get all-you-can-eat subscription music and video on my ipod, because until then it's nothing but torrents for me.
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J450N said 10:03AM on 11-09-2007
Can we get some love in Canada this time too there Stevey boy?
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Kjell Bublitz said 10:19AM on 11-10-2007
i would pay 2 dollar per view.
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