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Fake Steve calls shenanigans on Fortune mag item

Pity the editors of Fortune's 101 Dumbest Moments in Business list, who thought to include an item at #51 on this year's countdown calling out Apple's dumb move. The rainbow fruit was taken to task for a cease-and-desist letter sent to nine-year-old Shea O'Gorman, who was told in no uncertain terms to stop sending suggestions for improvements to the iPod Nano via a letter from Apple's legal team.

Was this a dumb business moment? Undoubtedly. Did it take place in 2007? Uh, nope -- 2006. Fake Steve calls Fortune on the carpet (link headline NSFW) for the mixup, which is a little disingenuous considering who pays for the gas in his Gulfstream... but it's all in fun.

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Pity the editors of Fortune's 101 Dumbest Moments in Business list, who thought to include an item at #51 on this year's countdown calling...
 

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Brad Jasper

Daniel Lyons who is the fake Steve Jobs is a senior editor at Forbes.

Pretty funny seeing him ripping on his own magazine.

December 20 2007 at 10:07 PM Report abuse rate up rate down Reply
1 reply to Brad Jasper's comment
Brad Jasper

You can tell it's been a long day when you read Fortune as Forbes. My mistake :)

December 20 2007 at 10:10 PM Report abuse rate up rate down Reply
benjamin

Are Forbes and Fortune the same thing?

December 19 2007 at 2:11 PM Report abuse rate up rate down Reply
1 reply to benjamin's comment
Michael Rose

No. Fortune is a Time Inc. publication (owned, as is TUAW/Weblogs, by AOL Time Warner); Forbes is a different magazine. It's a little snarky of FSJ to go after Fortune when he gets paid by a competitor...

December 19 2007 at 2:39 PM Report abuse rate up rate down Reply
AJ

Um...He should have just emailed her back and told her she could already view lyrics on the iPod...would have been nicer.

(Right Click on song in iTunes, Get Info, Lyrics tab. Once you put the lyrics in sync the iPod, and hit the center button on 5 times when the song is playing. Voila, instant lyrics.)

December 19 2007 at 1:16 PM Report abuse rate up rate down Reply
something

@Mike

I disagree. I smart business move would be to have a more pleasantly tone letter sent from "Steve Jobs" saying that while they appreciate have you as a customer that unfortunately they cannot take ideas from the public. It didn't need to be so harsh.

December 19 2007 at 12:58 PM Report abuse rate up rate down Reply
Dom

"link headline NSFW" ?

Are you kidding me? Seriously?
What kind of country are you living in where a single written word is considered not safe for work?

December 19 2007 at 12:56 PM Report abuse rate up rate down Reply
2 replies to Dom's comment
Michael Rose

Yes, yes we are.

December 19 2007 at 2:38 PM Report abuse rate up rate down Reply
artifex

The very fact that the URL contains the headline means some firewalls might trigger on the cussword in it, without ever having visited it, because it's embedded in this story. To avoid triggering this in the future, TUAW should use a link shortener.

December 19 2007 at 2:42 PM Report abuse rate up rate down Reply
Cody Bromley

this is about an item from '06
but i remember my iPod always having that feature for lyrics.

was this kid just retarded?

December 19 2007 at 12:55 PM Report abuse rate up rate down Reply
StrikerObi

Additionally, it's not a dumb move. If they ended up doing this there is an outside possibility they could be sued for "stealing" the idea. Obviously that wouldn't happen considering the kid is 9 years old, but irrelevant to the fact that it's a smart move. Nintendo does the same thing.

December 19 2007 at 12:30 PM Report abuse rate up rate down Reply
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