Filed under: Apple Corporate, Video
New Mac ad: Referee
Apple began airing a new "Get A Mac" ad during this weekend's NFL playoff games, and it was posted to Apple.com earlier this evening. This time around, PC has hired a referee to ensure that Mac's boasting about Leopard isn't unfounded.The ref peers into the replay booth, then declares:
"After further review, the ruling stands. Leopard is better and faster than Vista."
PC gets flustered and is eventually "ejected." It's not the funniest ad, but certainly timely. Check it out.
Thanks to everyone who sent this in!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 2)
Will said 8:39PM on 1-06-2008
Faster than Visa? I hadn't realized Apple had moved into the credit card business.
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Sergiy Gagarin said 8:56PM on 1-06-2008
yeap, that's why they have all this dell ads around TUAW here)
WickDC said 9:24PM on 1-06-2008
Cute, but kinda short to build up enough "story" to get really funny. Maybe Mac should have stopped the ref and turned on Time Machine to see what really was said? Come to think of it, Mac should turn on Time Machine and see what PC looks like in say, oh, the late 80s with some DTP software? Or Mac should take PC to his house or something (Boot Camp) and PC should be talking super fast and working more efficiently.
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John said 9:33PM on 1-06-2008
Looking around an otherwise totally empty set asking "Where am I supposed to go?" was the spittake moment for me. Wonderfully executed.
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Allen said 11:40PM on 1-06-2008
What's really funny is that PC. John Hodgeman, works for the Wall Street Journal!
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Owen Bronson Marmorek said 10:10PM on 1-06-2008
They should've had a hockey referee instead (maybe breaking up a fight started by PC?).
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Adam said 11:08PM on 1-06-2008
Except its during a football game...
JKT said 11:16PM on 1-06-2008
I went to the link and there is no "Referee" commercial on Apple.com, though there were two other ads I hadn't seen before.
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Trax said 2:46AM on 1-07-2008
Adverts are getting dull and irritating, leopard still crashes or programs freeze on me quite regulary. In my view it's still better than anything else of the market, however apple stop bragging.
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shakdang said 6:14AM on 1-07-2008
meh ... Leopard ain't that good ..
yesterday my Safari refused to start and kept brining up the spinning beach ball .. (I did not install any 3rd party plugins!) .. so I thought I'll just re-install the bugger .. surprise surprise no Safari 3 .dmg for leopard! .. had to cross my finger and delete all the preference files I could get my hands on .. numerous broken apps, hangs and crashes .. long shutdowns ... Leopard is as bad as Vista.
going back to Tiger as soon as my new 250gb hard drive arrives.
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robogobo said 6:59AM on 1-07-2008
Safari 3 is beta. you have to expect problems with betas. did I really need to say that?
shak said 7:23AM on 1-07-2008
I am talking about Safari 3.0.4 ... on LEOPARD!
thats not beta ... please read the post carefully before making a reply.
madgunde said 12:09PM on 1-07-2008
I have Leopard installed on 3 Macs at home. Safari 3.0.4 is awesome and more stable than the beta was under Tiger. Haven't had any issues with it at all and I'm a heavy Safari user with plugins installed.
If you did an upgrade to Leopard rather than a clean install, I think your problem may have been related to some old corruption that may have predated the upgrade. Do a clean install and you'll probably have no problems.
You may also want to try running Disk Utility while booted from the install disc and repair permissions and repair the disk. Also try moving the Safari folder that's in your user account's Library folder to the desktop and relaunch Safari. Of course, if you've deleted a bunch of pref files that you shouldn't have, you've probably screwed things up much worse than they ever were.
brian said 11:40PM on 1-07-2008
The FIRST thing to do when troubleshooting something like this is to create a new user account, log in as that user, and see if the problem still happens. If so, there is a problem with the application or the system. If not, the problem is somewhere in your user folder.
Rob said 6:25AM on 1-07-2008
Like every other commercial aired during an NFL game, this quickly became overexposed and tedious.
That has more to do with the NFL's outrageous commercial breaks than the commercial itself, of course. For sure, however, anything that's overexposed and has a whistle (or any other form of loud obnoxiousness) is going to reach critical annoyance mass before long.
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Steve said 7:47AM on 1-07-2008
I think these ads have now gone past their sell-by date. We need something like the iPhone ads only for Mac OS X - straight to the point and actually showing the product being advertised instead of bashing the competition.
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mehdi said 8:00AM on 1-07-2008
absolutely... i prefer this kind of ad, as iphone ads
but I'm not sure if these kind of ads for mac, cuz when they did it for iphone, they introduced a totally new concept... whereas the mac concept is enough copied by windows.
Steven Ledbetter said 9:01AM on 1-07-2008
Thank you. I've always thought the same since seeing the iPhone commercials. Show us how things are better, don't just talk about it.
mabedan said 8:52AM on 1-07-2008
i don't like recent get-a-mac ads... now we can really say apple is "mocking" Microsoft...
in previous ads PC isn't that stupid and bad person, but in recent ones it's like apple is really suffering from Microsoft's success and trying to blow them away
it's just my personal opinion of course
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Kailie Quinn said 4:11PM on 1-13-2008
I've never liked any of these ads because they make those of us who use apple products look like idiots. The wall street journal isn't exactly what I would consider to be the authority on hardware or software performance, especially since they've been mac only in the office since 1989. How would they know how to properly compare equipment?
These commercials were almost cute when they started, but it gives the impression that all of us are these 20 something slacker, 1980s jobs-esque egotists. Some of us are actually professionals.
Apple themselves couldn't make these claims because frankly you can't load OS X legally on a system that will touch something like a boxx apexx 8, or a high end sun workstation, even running vista, and I'm still not able to use good high end SLi cards.