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New Mac ad: Referee

by Dave Caolo Jan 6th 2008 at 8:30PM

Apple began airing a new "Get A Mac" ad during this weekend's NFL playoff games, and it was posted to Apple.com earlier this evening. This time around, PC has hired a referee to ensure that Mac's boasting about Leopard isn't unfounded.

The ref peers into the replay booth, then declares:

"After further review, the ruling stands. Leopard is better and faster than Vista."

PC gets flustered and is eventually "ejected." It's not the funniest ad, but certainly timely. Check it out.

Thanks to everyone who sent this in!

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Apple began airing a new "Get A Mac" ad during this weekend's NFL playoff games, and it was posted to Apple.com earlier this evening. This...
 

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JC

Leopard sucks. Programs crash all the time. Maybe you guys don't have this problem, but I'm not alone apparently. There are bugs and nags... Safari also runs slowly and the Dock runs semi-choppy on my 2.16GHz Intel iMac 24". It may be better than Vista, but not better than Tiger, and XP SP2 beats it too.

January 08 2008 at 3:15 PM Report abuse rate up rate down Reply
casey

If it's such a good OS why don't they release it for PCs and let everybody experience the awesomeness?

January 08 2008 at 1:23 PM Report abuse rate up rate down Reply
rajlic

Apple should focus on attracting new computer users and not to try to "switch" people. It sounds like one of those religious cults, not a computer company. It's too late for us anyway :))

January 08 2008 at 4:36 AM Report abuse rate up rate down Reply
Robert Tonkin

This ad had great comic potential, but fell flat on its face. It has no energy and the punch line seems like it was written by someone who doesn't watch football very much.

I think it's time to retire Mac vs PC forever.

January 07 2008 at 12:51 PM Report abuse rate up rate down Reply
OlsonBW

[Quote]Trax said...
Adverts are getting dull and irritating, leopard still crashes or programs freeze on me quite regulary. In my view it's still better than anything else of the market, however apple stop bragging.[End Quote]

Hey Trax - It is --extremely-- rare for me to get program or OS crashes with either Tiger or Leopard and I lots of different programs (not always at the same time) like GarageBand, iMove and burn DVDs, watch movies with FrontRow, and other heavy things. Again, it is --extremely-- rare that I have app or OS issues. So as far as I'm concerned Apple should keep bragging.

January 07 2008 at 11:51 AM Report abuse rate up rate down Reply
2 replies to OlsonBW's comment
Andy C.

That's my experience as well, so I agree, Apple can keep bragging all they want.

January 07 2008 at 12:12 PM Report abuse rate up rate down Reply
Kyle927

Well I have a brand new store bought macbook running leopard (to replace my aging windows lappy) and I have to say in only 2 months... I agree with Trax. The system itself is much nicer and more intuitive but it definitely crashes as much if not more than my 3-year old windows machine does running vista (which it is barely powerful enough to handle). I made no modifications to the system at all. It is completely factory-default, so I don't know how you can say that it is -extremely- rare for your applications to hang and crash. Either way, since Apple computers are obviously a hit or miss for stability based on these comments, they should DEFINITELY stop bragging.

January 08 2008 at 1:15 PM Report abuse rate up rate down Reply
Bill

When will these ads stop? I can't take it anymore. Can they really not think of anything new? Will they ever show the goddamned product on the TV? (MacOS X)

January 07 2008 at 8:44 AM Report abuse rate up rate down Reply
steve

Macs are good but mac ads are horrible

this one is just awkward and unfunny. I feel ashamed to own a mac every time they air a commercial.

January 07 2008 at 8:14 AM Report abuse rate up rate down Reply
mehdi

i don't like recent get-a-mac ads... now we can really say apple is "mocking" Microsoft...
in previous ads PC isn't that stupid and bad person, but in recent ones it's like apple is really suffering from Microsoft's success and trying to blow them away
it's just my personal opinion of course

January 07 2008 at 7:43 AM Report abuse rate up rate down Reply
1 reply to mehdi's comment
Kailie Quinn

I've never liked any of these ads because they make those of us who use apple products look like idiots. The wall street journal isn't exactly what I would consider to be the authority on hardware or software performance, especially since they've been mac only in the office since 1989. How would they know how to properly compare equipment?

These commercials were almost cute when they started, but it gives the impression that all of us are these 20 something slacker, 1980s jobs-esque egotists. Some of us are actually professionals.

Apple themselves couldn't make these claims because frankly you can't load OS X legally on a system that will touch something like a boxx apexx 8, or a high end sun workstation, even running vista, and I'm still not able to use good high end SLi cards.

January 13 2008 at 4:09 PM Report abuse rate up rate down Reply
Steve

I think these ads have now gone past their sell-by date. We need something like the iPhone ads only for Mac OS X - straight to the point and actually showing the product being advertised instead of bashing the competition.

January 07 2008 at 7:26 AM Report abuse rate up rate down Reply
2 replies to Steve's comment
mehdi

absolutely... i prefer this kind of ad, as iphone ads
but I'm not sure if these kind of ads for mac, cuz when they did it for iphone, they introduced a totally new concept... whereas the mac concept is enough copied by windows.


January 07 2008 at 8:00 AM Report abuse rate up rate down Reply
Steven Ledbetter

Thank you. I've always thought the same since seeing the iPhone commercials. Show us how things are better, don't just talk about it.

January 07 2008 at 9:00 AM Report abuse rate up rate down Reply
Rob

Like every other commercial aired during an NFL game, this quickly became overexposed and tedious.

That has more to do with the NFL's outrageous commercial breaks than the commercial itself, of course. For sure, however, anything that's overexposed and has a whistle (or any other form of loud obnoxiousness) is going to reach critical annoyance mass before long.

January 07 2008 at 6:24 AM Report abuse rate up rate down Reply
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