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iPods outline "dead bodies" in ad campaign

by Dave Caolo Jan 10th 2008 at 11:00AM

We've seen clever iPod marketing from outside the US before, like this great campaign from South Africa. Today's ads come from the Sydney, Australia Police Department.

Designed to encourage people to be aware of traffic while listening to their iPods, the ads depict users lying on the road, their eyes closed and an earbud wire partially outlining their bodies, Dragnet-style. The headline at the top of each image reads, "Watch for cars when wearing headphones." They certainly grab your attention.

We've posted before on legislative efforts to prevent 'walking while listening' -- a campaign like this might be more effective in the long run than law enforcement would be.

[Via creativebits]

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We've seen clever iPod marketing from outside the US before, like this great campaign from South Africa. Today's ads come from the Sydney,...
 

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HÃ¥kan

Too bad the girl in the ads dont look anything like a traffic victim. If they had some pictures of a REAL traffic accident, I believe people would even stop walking on the streets completely ^_^.

January 11 2008 at 5:56 AM Report abuse rate up rate down Reply
Beau

You forgot to tag this post with Australia ;)

January 11 2008 at 5:54 AM Report abuse rate up rate down Reply
KiL

This is the first ad targeted ad Darwin Award nominees. I say if they're too stupid to look at the traffic when listening to music the best thing that can happen for us is them being hit by a 10 ton truck. That's called a solution!

January 10 2008 at 9:52 PM Report abuse rate up rate down Reply
Fritz Laurel

Man, my headphones cord is NEVER that untangled. I call BS.

January 10 2008 at 8:13 PM Report abuse rate up rate down Reply
Burtonious

Its not a law thats been passed guys - its simply an awareness campaign - there have been a few silly people hit in Sydney city while walking out onto the road without looking/thinking because they've been funking away to their favourite beats...

The campaing hits the spot - nothing wrong with it and its clever marketing...

January 10 2008 at 7:54 PM Report abuse rate up rate down Reply
rg

I guess then it's also time to pass a law against walking and talking on your mobile phone. I see more people jaywalking mindlessly talking on their mobile phone than I do listening to an iPod. Besides, when people get hit and killed for doing stupid stuff like that it's called Thinning the Heard. It's all part of nature. The more stupid people we can eliminate the better.

January 10 2008 at 5:30 PM Report abuse rate up rate down Reply
1 reply to rg's comment
Lustigson

Hear hear!

January 11 2008 at 2:36 AM Report abuse rate up rate down Reply
Mr.Clicky

...and it's only a 3G model.

Now if they had a video iPod they could watch the TV version of the ad while crossing the road...

January 10 2008 at 4:35 PM Report abuse rate up rate down Reply
Mr.Clicky

So NSW Plod are saying iPods kill you? Apple Legal, come on down!

January 10 2008 at 4:30 PM Report abuse rate up rate down Reply
General Grant

The road safety iPod ads are a perfect example of what government should not be involved in. Where are the statistics to back up their hysteria?

January 10 2008 at 2:21 PM Report abuse rate up rate down Reply
Jon

It seems like passing laws is the only thing governments know how to do today.

January 10 2008 at 1:49 PM Report abuse rate up rate down Reply
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