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Macworld 2008: The Build-Up

by Nik Fletcher Jan 14th 2008 at 2:45PM


As the Steve Jobs keynote draws ever-nearer, the TUAW team has been busy preparing for our hectic coverage. In between the partying hard work and sleep, we ventured around San Francisco to sample the atmosphere as the registration for the Conference and Expo started at 8am this morning.

Macworld 2008 Build-up

  • Apple Store
  • Moscone West
  • Moscone West
  • Moscone West Sign
  • Moscone Centre South


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As the Steve Jobs keynote draws ever-nearer, the TUAW team has been busy preparing for our hectic coverage. In between the partying hard...
 

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Galley

iPod Hi-Fi 2.0 with integrated AirPort?

January 15 2008 at 8:51 AM Report abuse rate up rate down Reply
Dave

And for my third trick -

Now that I consider it, it doesn't have to be expensive. Amazon is selling its eBooks over a free internet connection for the Kindle. Why not on iPhone too?

But a new way to spend money doesn't really excite me all that much. If they were giving free WiMax to iPhone subscribers that'd be something special.

Even more special if it drove down the price of the Edge/WiFi only iPhones left out there.

January 14 2008 at 4:50 PM Report abuse rate up rate down Reply
Dave

Any other company I'd say its just Vaporware.

January 14 2008 at 4:47 PM Report abuse rate up rate down Reply
Dave

Its got to be Wimax related, over the air iTunes (wiTunes?), movie rentals, straight to iPhone Laptop Desktop SetTop PocketSized internet everywhere.

Which I'm not even too thrilled about, sounds super expensive in my imagination ear.

January 14 2008 at 4:42 PM Report abuse rate up rate down Reply
marc

probably trying to put emphasis on how thin or light the new product is

January 14 2008 at 3:53 PM Report abuse rate up rate down Reply
Rick

You should have gone in and wandered around. I work across 3rd street from Moscone and just wandered over with a co-worker. We've only got "exhibit hall" passes, but could easily have walked in without any pass at all. Besides lynda.com's impressive collection of shiny, new iMacs, there wasn't much to see on the exhibit floor but a bunch of unopened crates. A few were ready to go, but for the most part it's gonna be a long night of setup for the exhibitors.

January 14 2008 at 3:52 PM Report abuse rate up rate down Reply
pixel

Holy shit! I'm telling you, they've invented a plane! :O

January 14 2008 at 3:45 PM Report abuse rate up rate down Reply
1 reply to pixel's comment
Dennis Bates

Close but not quite. I predict that 2008 is the year of the iDirigible!

January 14 2008 at 3:55 PM Report abuse rate up rate down Reply
Rashaad Sallie

Did anyone notice that the banner "There's something in the air" doesnt have the trademark Lucida Grange font. Also on the Apple website - the font is very thin.

Maybe its just me but whats up with the new font?

January 14 2008 at 3:40 PM Report abuse rate up rate down Reply
2 replies to Rashaad Sallie's comment
Richard Flynn

Apple haven't been using Lucida Grande in their publicity (Lucida’s used extensively in the Mac OS X interface)—they use Myriad Pro (or, perhaps a slightly modified version of Myriad). What we’re seeing here is Myriad Pro Light. It hasn’t been used extensively by Apple before, but you can see it, for example, in the words ‘Tower of 8-core power.’ in the promo for the new Mac Pros.

And, you’re not the first person to have noticed this. John Gruber made reference to the new typefaces when linking to the original leaking of the banners at the Moscone Centre: http://daringfireball.net/linked/2008/january#fri-11-exciting.

January 14 2008 at 4:50 PM Report abuse rate up rate down Reply
Bill Mac

I also find the "fading" Apple logo interesting. Have they ever used that before? Where the Apple itself fades into...sorry... thin air.

January 14 2008 at 5:10 PM Report abuse rate up rate down Reply
Fernando

lol @ crashed elevator, funny but scary

January 14 2008 at 3:28 PM Report abuse rate up rate down Reply
Brandon

Macworld prediction..."Theres Something in the Air" is not just a new wireless gadget but also an unveiling of Apple's new environmental campaign. Remember, Al Gore is on the Board!

http://greenpieceblog.blogspot.com/2008/01/apples-green-up-at-macworld.html

January 14 2008 at 3:18 PM Report abuse rate up rate down Reply
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