Macworld 2008: The Build-Up

Filed under: Macworld

Macworld 2008: The Build-Up

by Nik Fletcher on Jan 14th 2008 at 2:45PM

As the Steve Jobs keynote draws ever-nearer, the TUAW team has been busy preparing for our hectic coverage. In between the ~~partying~~ hard work and sleep, we ventured around San Francisco to sample the atmosphere as the registration for the Conference and Expo started at 8am this morning.

Gallery: Macworld 2008 Build-up

Click here to read all TUAW’s Macworld coverage

Tags: macworld08, moscone-center-photos, tweet-this

Reader Comments (Page 1 of 1)

Brandon said 3:19PM on 1-14-2008

Macworld prediction..."Theres Something in the Air" is not just a new wireless gadget but also an unveiling of Apple's new environmental campaign. Remember, Al Gore is on the Board!

http://greenpieceblog.blogspot.com/2008/01/apples-green-up-at-macworld.html

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Fernando said 3:28PM on 1-14-2008

lol @ crashed elevator, funny but scary

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Rashaad Sallie said 3:40PM on 1-14-2008

Did anyone notice that the banner "There's something in the air" doesnt have the trademark Lucida Grange font. Also on the Apple website - the font is very thin.

Maybe its just me but whats up with the new font?

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Richard Flynn said 4:50PM on 1-14-2008

Apple haven't been using Lucida Grande in their publicity (Lucida’s used extensively in the Mac OS X interface)—they use Myriad Pro (or, perhaps a slightly modified version of Myriad). What we’re seeing here is Myriad Pro Light. It hasn’t been used extensively by Apple before, but you can see it, for example, in the words ‘Tower of 8-core power.’ in the promo for the new Mac Pros.

And, you’re not the first person to have noticed this. John Gruber made reference to the new typefaces when linking to the original leaking of the banners at the Moscone Centre: http://daringfireball.net/linked/2008/january#fri-11-exciting.

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YodaMac said 5:10PM on 1-14-2008

I also find the "fading" Apple logo interesting. Have they ever used that before? Where the Apple itself fades into...sorry... thin air.

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pixel said 3:45PM on 1-14-2008

Holy shit! I'm telling you, they've invented a plane! :O

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Dennis Bates said 3:55PM on 1-14-2008

Close but not quite. I predict that 2008 is the year of the iDirigible!

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marc said 3:54PM on 1-14-2008

probably trying to put emphasis on how thin or light the new product is

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Rick said 3:56PM on 1-14-2008

You should have gone in and wandered around. I work across 3rd street from Moscone and just wandered over with a co-worker. We've only got "exhibit hall" passes, but could easily have walked in without any pass at all. Besides lynda.com's impressive collection of shiny, new iMacs, there wasn't much to see on the exhibit floor but a bunch of unopened crates. A few were ready to go, but for the most part it's gonna be a long night of setup for the exhibitors.

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Dave said 4:48PM on 1-14-2008

Its got to be Wimax related, over the air iTunes (wiTunes?), movie rentals, straight to iPhone Laptop Desktop SetTop PocketSized internet everywhere.

Which I'm not even too thrilled about, sounds super expensive in my imagination ear.

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Dave said 5:00PM on 1-14-2008

Any other company I'd say its just Vaporware.

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Dave said 5:00PM on 1-14-2008

And for my third trick -

Now that I consider it, it doesn't have to be expensive. Amazon is selling its eBooks over a free internet connection for the Kindle. Why not on iPhone too?

But a new way to spend money doesn't really excite me all that much. If they were giving free WiMax to iPhone subscribers that'd be something special.

Even more special if it drove down the price of the Edge/WiFi only iPhones left out there.

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Galley said 8:51AM on 1-15-2008

iPod Hi-Fi 2.0 with integrated AirPort?

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