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iTunes HD rentals: price discrimination against men

So what is it with the "guy tax" that Apple has added to its Apple TV rentals? You know what I mean. Rentals are $3.99 for women, $4.99 for men. See? Look at the picture. Because few women (other than our Christina) are going to look at that pricing structure and say "Oh wow, honey. Let's pay a dollar more so that we can enjoy the romance and relationships with better pixel counts."

No, we women are going to say (except for Christina and a few others of her technical prowess) "What a rip!" and buy the SD version while our better halves explain in excruciating detail exactly why they bought that 1080p TV equipment in the first place, which we will ignore and still rent the cheaper version. And why? Because relationships are rarely improved by higher definition. In fact, it's the soft fuzziness (and lower cost) that keeps relationships mysterious and desirable. Especially in the morning before teeth are brushed.



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Macworld Humor Apple TV

So what is it with the "guy tax" that Apple has added to its Apple TV rentals? You know what I mean. Rentals are $3.99 for women, $4.99...
 

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Jasmeet

Bandwidth. It has to be the reason.

January 20 2008 at 6:04 AM Report abuse rate up rate down Reply
C Ludwig

Geesh. Is this the only way you can get attention? Speak only for yourself and not all women if you are going to write dribble for a tech website. Write for "Ugly-are-we-so-we-don't-like-HD"
Signed, Super Hot even in the morning lying next to your guy because he's tired of a Standard romance.
And stop wasting my TIME!

January 16 2008 at 11:08 PM Report abuse rate up rate down Reply
Craig

I loved your post Erica.

People should harden the fuck up. Especially the Swede, having lived in Sweden for over a year, i can tell you, they just don't understand our humour. And as for sexual equality in Sweden, what a joke.

January 16 2008 at 10:10 PM Report abuse rate up rate down Reply
John Coxon

Sorry, but this post was basically not funny. I've heard funny jokes based on gender before and this was just based on gender - the first part was absent. If you want funny jokes based on gender (and a few other social groups) try Dylan Moran's latest DVD (I think it may be on YouTube) - that's actually got humour in it.

January 16 2008 at 1:46 PM Report abuse rate up rate down Reply
Ben

When will ES stop trying to write comedy? She can't do it, period. It takes a certain type of writer to be funny in print, TUAW already has a couple, and ES isn't one of them.

January 16 2008 at 2:52 AM Report abuse rate up rate down Reply
Kroc Camen

When you go to the cinema, and pay for the premier screens, you get a bigger screen, nicer chairs and all, but you don't go complaining to the projectionist that your film didn't come with more pixels! The point here is that HD has failed because people have already payed the HD tax on the equipment, they then should have access to those extra pixels at no extra cost, because it's not a different "version" of the film, it's not a different cut - it's simply the data that matches their equipment.

The industry is treating HD as something that is more vaulable because it has more pixels, which is entirely the wrong way of looking at it. Customers want bigger screen sizes, and are happy to pay for that, but they don't care about more pixels, because most either can't see the difference, or don't have their equipment and cables configured correctly to even display HD. They think HD, means "big-screen".

January 16 2008 at 2:36 AM Report abuse rate up rate down Reply
Long Duck

HD = Huge Dong

Right? Right?

January 16 2008 at 2:04 AM Report abuse rate up rate down Reply
Donna

Erica, I usually like your articles. But I'm another wife who dragged her husband to accept HDTV, I got the IPhone, I'm the one who edits on FCP.

I choose and install all of our electronics.

January 16 2008 at 1:03 AM Report abuse rate up rate down Reply
teevee

if ever there was a reason why i skip over erica's posts, this is it.

January 16 2008 at 12:34 AM Report abuse rate up rate down Reply
ultrasur1

"im just a girl"

this article has to be a joke just like the macbook air going for $3,000+.

January 16 2008 at 12:17 AM Report abuse rate up rate down Reply
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