iTunes now supports movie rentals

I can view movies on iTunes, but what a dismal selection, and what a confusing (and barely functional) interface. I sure wish they'd get with the program and stop punishing Mac users who would love to do what PC users can do for no additional cost: view movies from Netflix (which has a wonderful interface that makes it a breeze to find movies you will love.)

I thinks the iTunes movie are a great idea. The only problem is I've tried downloading movies on two different machines and when I go to play them the iTunes program locks up. I've yet been able to get any of the movies to play yet. Has anyone else had this problem?? Is there a solution?

I hate to spoil all the happiness but iTunes 7.6 seems to bring movie rentals alright. However, WITHOUT SOUND! WTF? http://discussions.apple.com/thread.jspa?threadID=1344125&tstart=0

How do I request a refund? Why is no one blogging about this serious error? I'll stick to video stores until they go away. All this technology has made watching a video so difficult. Even DVDs and their ability to skip is so much more of a pain than watching a video cassette!! Urgh.

Sorrry to get ot, but i jqilbroke my ipod and lost tye installer app but stupidly changed some some system sounds and i also hid thebe customize app aqll i want to don ow isnto remove insallernapp, can u do this by irestoring ipodn firmware in itunes?! Ifnjoy not plz tell me how/ soznnout all mistakes I am doingbtyisbon iPod!!!

It sounds interesting, but is it technically possible to download a high definition movie file as quickly as this service implies?

There is now a link from the main iTunes store to view all the rentable movies.

None of the rentable movies available so far (for me, Ratatouille, South Park, and Aristocats) are HD, and I get the feeling from the keynote that HD movies will only be available on Apple TV. HD and the buck-extra pricing are only mentioned during his Apple TV spiel. Does this mean no HD movies for playback on a Mac? No starting an HD movie on an Apple TV and moving it to a MacBook or iPod to finish it?

Ok. Good news and bad news:

Here's how to get there:
Go to iTunes Store, Search on "Aristocats". Click "Power Search" in the results screen. Select Checkbox for rentals(leave all other fields blank). Hit search.
(Here's the bad news)
Realize that the 150 movies that just showed up, the only one that's actually rentable is "The Aristocats", and that you have no idea why the others even showed up.

Please return to your regularly scheduled programming. *sigh*

OK. Slight clarification. Do a search for a movie that can be rented (Aristocats, for example) and THEN the checkbox appears. Yeesh, it's like they're TRYING to hide it.

So, for people trying to find moves to rent:

Go to the "Power Search", select "Movies" from pop-up, then check the box that says "Search Movies Available for Rental".

Boom. Big long list of movies.

They could make this easier to find....