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Filed under: Macworld, Analysis / Opinion, Video, iTunes, Apple

iTunes now supports movie rentals


iTunes 7.6 is out, and it finally has something we've been hearing about for a long time: movie rentals. As announced at the Macworld Keynote earlier today, Apple has made deals with all of the major studios to provide streaming, downloadable flicks for you to watch on your computer, iPod or iPhone. Library titles are $2.99, and new releases will be available 30 days after DVD release and will cost $3.99. Each movie will be available to download within 30 days, and once you start watching it, you'll have 24 hours to finish.

There is good news for HD viewers-- HD rentals will be available, but they'll cost an extra buck (so $3.99 and $4.99 for library titles and new releases. There'll be 100 HD titles starting today, and more all the time. And of course, movie rentals will be sync-able with the iPhone and iPod, or have the ability to be downloaded straight on to the revamped Apple TV. Unfortunately, we haven't heard an official resolution on the HD (720p is one of the numbers being tossed around, and that's not great for serious HD viewers), but if we get to see one of these flicks, we'll let you know.

Get out the popcorn-- it's time to rent some movies from iTunes!
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