If you head on over to the NY Times today, you'll find an especially cute and well-done advertisement from Apple. In this, PC reacts to the Wall Street Journal quote in the banner ad and amends the pro-Apple ad by pasting "NOT" at the end of "Leopard is better and faster than Vista". Be aware: watching the ad pretty much brought my 733 G4 to its knees and I couldn't get the sound to work but since PC is my virtual advertisement boyfriend[1], watching the ad was a must-do.
[1] C'mon. Both you and I know that he secretly owns Apple products at home[2].
[2] I mean, really, who prefers ad-Mac to ad-PC? Readers? Do you? Speak up in the comments!
Reader Comments (Page 1 of 3)
1-17-2008 @ 12:30PM
Andrew said...
Excellent ad!
It also appears on the Wall Street Journal site.
Reply
1-17-2008 @ 4:59PM
Sam said...
I feel like that would be the obvious place to put it...
1-17-2008 @ 12:34PM
Matt said...
This has to be my favorite Get A Mac ad so far! Great work...
Reply
1-17-2008 @ 12:36PM
David said...
That's awesome. Perfect timing with both elements. That's impressive. I think these multiple banner ads are really creative and very well written.
Reply
1-17-2008 @ 12:46PM
Andrew said...
Hey.
Just wondering, as I don't know how these ads actually work. Are the two separate panels of the ad independent from each other and on timers?
1-17-2008 @ 2:35PM
Ed said...
It's two flash movies. One is the top banner, the other one is the side banner but overlaps the top one - it has a transparent portion at the top for PC to 'stick his head out' and appear on top of the other banner.
1-17-2008 @ 12:47PM
moe hong said...
You would expect Apple, of all people, to get the typography correct, and use quote marks instead of inch marks. The NYTimes itself would never make that mistake.
Reply
1-17-2008 @ 1:54PM
Big John said...
*eyeroll*
1-17-2008 @ 3:17PM
Mario said...
FYI, "inch" mark is actually a quotation mark throughout European languges. So, from my, European, point of view, it's correct.
1-17-2008 @ 3:31PM
Kev Orng said...
I have THE perfect vacation spot for you; San Serriffe...
http://wikitravel.org/en/San_Serriffe
Be sure to visit Bodoni in Upper Caisse
1-17-2008 @ 4:16PM
Jon said...
When PC said there was a typo, I was hoping he was going to climb the ladder to change the quotes to be correct. I'm glad I'm not the only tuaw typography nerd!
1-18-2008 @ 8:12AM
Jen said...
I felt the same pain.
John Hodgman, aka "PC", felt my pain:
http://areasofmyexpertise.blogspot.com/2008/01/inches-of-length-seconds-of-time-two.html
Someone felt Hodgman's pain.
By the end of the day, they had revised the ad.
But there were a few glitches along the way.
http://1000timesno.net/?p=261
1-17-2008 @ 12:51PM
Able-X said...
I gotta roll with ad-PC guy. He's less smarmy and pretentious. ad-Mac guy reminds me of why I hated Mac's for a long time.
Reply
1-17-2008 @ 1:27PM
Anthony said...
ummmm, yeah.
1-17-2008 @ 12:51PM
sdean said...
are you serious? its horrible, it pretty much ruins the nyt's home page, I will probably remove nyts as my home page. God apple needs a new ad campagin, and what was nyt's thinking agreeing to this
money now but they will upset a lot of readers over this one.
Reply
1-17-2008 @ 2:01PM
Big John said...
THE END IS NIGH! A FUNNY LITTLE AD IS MAKING ME STOP READING THE NY TIMES!
Man, what *will* they do without you.
1-17-2008 @ 12:51PM
Phosphor said...
AdBlocked!
Reply
1-17-2008 @ 3:14PM
artifex said...
It was sorta worth unblocking temporarily. Except I had to refuse like 7 cookies, then.
1-17-2008 @ 12:54PM
makesense said...
how do they do that? these things are almost always entertaining, and the ad creativity of this one, particularly as PC goes over the top, is super
Reply
1-17-2008 @ 1:09PM
Brian McBride said...
Makesense:
This is how it is done...
http://livedocs.adobe.com/flash/8/main/wwhelp/wwhimpl/js/html/wwhelp.htm?href=Part4_ASLR2.html