Filed under: Cult of Mac, Apple
NY Times debuts new in-media Apple ad
If you head on over to the NY Times today, you'll find an especially cute and well-done advertisement from Apple. In this, PC reacts to the Wall Street Journal quote in the banner ad and amends the pro-Apple ad by pasting "NOT" at the end of "Leopard is better and faster than Vista". Be aware: watching the ad pretty much brought my 733 G4 to its knees and I couldn't get the sound to work but since PC is my virtual advertisement boyfriend[1], watching the ad was a must-do.
[1] C'mon. Both you and I know that he secretly owns Apple products at home[2].
[2] I mean, really, who prefers ad-Mac to ad-PC? Readers? Do you? Speak up in the comments!
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 3)
Andrew said 12:30PM on 1-17-2008
Excellent ad!
It also appears on the Wall Street Journal site.
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Sam said 4:59PM on 1-17-2008
I feel like that would be the obvious place to put it...
Matt said 12:34PM on 1-17-2008
This has to be my favorite Get A Mac ad so far! Great work...
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David said 12:36PM on 1-17-2008
That's awesome. Perfect timing with both elements. That's impressive. I think these multiple banner ads are really creative and very well written.
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Andrew said 12:46PM on 1-17-2008
Hey.
Just wondering, as I don't know how these ads actually work. Are the two separate panels of the ad independent from each other and on timers?
Ed said 2:35PM on 1-17-2008
It's two flash movies. One is the top banner, the other one is the side banner but overlaps the top one - it has a transparent portion at the top for PC to 'stick his head out' and appear on top of the other banner.
moe hong said 12:47PM on 1-17-2008
You would expect Apple, of all people, to get the typography correct, and use quote marks instead of inch marks. The NYTimes itself would never make that mistake.
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Big John said 1:54PM on 1-17-2008
*eyeroll*
Mario said 3:17PM on 1-17-2008
FYI, "inch" mark is actually a quotation mark throughout European languges. So, from my, European, point of view, it's correct.
Kev Orng said 3:31PM on 1-17-2008
I have THE perfect vacation spot for you; San Serriffe...
http://wikitravel.org/en/San_Serriffe
Be sure to visit Bodoni in Upper Caisse
Jon said 4:16PM on 1-17-2008
When PC said there was a typo, I was hoping he was going to climb the ladder to change the quotes to be correct. I'm glad I'm not the only tuaw typography nerd!
Jen said 8:12AM on 1-18-2008
I felt the same pain.
John Hodgman, aka "PC", felt my pain:
http://areasofmyexpertise.blogspot.com/2008/01/inches-of-length-seconds-of-time-two.html
Someone felt Hodgman's pain.
By the end of the day, they had revised the ad.
But there were a few glitches along the way.
http://1000timesno.net/?p=261
Able-X said 12:51PM on 1-17-2008
I gotta roll with ad-PC guy. He's less smarmy and pretentious. ad-Mac guy reminds me of why I hated Mac's for a long time.
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Anthony said 1:27PM on 1-17-2008
ummmm, yeah.
sdean said 12:51PM on 1-17-2008
are you serious? its horrible, it pretty much ruins the nyt's home page, I will probably remove nyts as my home page. God apple needs a new ad campagin, and what was nyt's thinking agreeing to this
money now but they will upset a lot of readers over this one.
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Big John said 2:01PM on 1-17-2008
THE END IS NIGH! A FUNNY LITTLE AD IS MAKING ME STOP READING THE NY TIMES!
Man, what *will* they do without you.
Phosphor said 12:51PM on 1-17-2008
AdBlocked!
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artifex said 3:14PM on 1-17-2008
It was sorta worth unblocking temporarily. Except I had to refuse like 7 cookies, then.
makesense said 12:54PM on 1-17-2008
how do they do that? these things are almost always entertaining, and the ad creativity of this one, particularly as PC goes over the top, is super
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Brian McBride said 1:09PM on 1-17-2008
Makesense:
This is how it is done...
http://livedocs.adobe.com/flash/8/main/wwhelp/wwhimpl/js/html/wwhelp.htm?href=Part4_ASLR2.html