Filed under: Macworld
How much wood would a woodchuck chuck to make a bunch of press kits?
Gallery: Macworld press kit waste
In the press room at Macworld there was a little foyer with alphabetized buckets where you could pick up press kits from the various vendors. This is an exercise in wastefulness, as many of the press kits are glossy folders filled with photocopies and CD's.
Now, I realize the coordination required to put all this on a single DVD or USB drive would be immense, so I'm not blaming Macworld/IDG here, but surely there's got to be a better way. I've made a gallery of the leftover press releases, CD's and cases I was left with-- and I didn't even take everything! I also had to discard all the covering folders for what I did grab, because I didn't want to pay $60 extra for the additional weight in my luggage (no kidding, it was like an extra 10 lbs. of junk). Sadly, that stuff got trashed in my hotel room, and I'm sure it didn't get recycled. Maybe next year the dream of a "paperless" Macworld can be realized...
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Reader Comments (Page 1 of 1)
Peter Zich said 5:49PM on 1-28-2008
Macworld should just host pdfs and dmgs on their site.
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Victor Agreda Jr said 6:15PM on 1-28-2008
To be fair, there are electronic press kits available from Macworld, but I didn't really consider the waste until I had grabbed all this stuff and had to try and pack it. I realized "why not just tell everyone to save the money and have it online ONLY?" I mean, if you're a journalist and you can't figure out how to d/l a PDF, why are you a tech journalist?
Brian said 5:52PM on 1-28-2008
Is it about time to give some credit to your web developers, the site is looking much better over the last few weeks so somebody must have been working hard.
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Asher said 7:52PM on 1-28-2008
No spare copy or eyetv 3 there? ;)
Not only would online only help the environment, but it would be so much easier. Less 'stuff' to carry around, and I'm not a fan of constantly ejecting discs and putting another in.
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bob said 8:31PM on 1-28-2008
you call it crap, i call it free swag.... seriously gimme gimme!!
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Kev Orng said 11:22PM on 1-28-2008
the irony is that disc-based press kits were supposed to reduce waste!
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guybrush said 4:08AM on 1-29-2008
How much wood could a woodchuck chuck, if a woodchuck could chuck wood?
Monkey Island 2 LeChucks revenge is on my iPhone..! :p
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mystuff said 4:06PM on 1-29-2008
I once went to a laboratory equipment show where the press kits came on an MP3 player - which unfortunately was NOT an iPod. They had co-ordinated the 50-or-so companies that were doing releases. Apparently they charged the companies less to promote their releases on the player than in paper form.
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