After this morning's store downtime the Shuffle product page shows a $30 price drop to $49. If you're in the doghouse for not getting a Valentine's Day gift for your significant other, this might be your opportunity. Of course, I don't know what meaning might be construed from giving your sweetheart runt of the iPod family, but it might be taken better than the heart-shaped box of chocolates you picked up in the check-out line.
What am I saying? Mac users are romantics in addition to being snobs, right?
Thanks Mog!
Update: Woah! In all the excitement we missed the fact that Apple has also announced a new 2GB shuffle that will sell for $69 when it is available later this month (our friends in the UK will be paying £32 for the 1GB model and £45 for the 2GB model) .
Reader Comments (Page 1 of 2)
2-19-2008 @ 8:43AM
Cameron I Drysdale said...
How does buying an iPod automatically make you a Mac user?
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2-19-2008 @ 8:49AM
jus10 said...
Well, first my girlfriend got me a 20 gig refurbished 4th gen iPod.
Then I bought a Macbook.
Then I traded in the 20 gig for a iPod Touch.
Then I bought and AppleTV.
... iPod + iTunes is an important entry way on the road to Macdom.
I still only have 1 pair of sneakers though.
2-19-2008 @ 8:44AM
mark said...
Xsan 2 as well, according to the Hot News.
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2-19-2008 @ 8:44AM
Tim said...
Also - there is a 2GB version priced at $69! http://www.apple.com/pr/library/2008/02/19shuffle.html
As well as XSan 2 is out :) !
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2-19-2008 @ 8:51AM
mentalsticks said...
here in Europe it's still EUR 79, meaning a markup of 134% over the US. VAT, my *rse.
Mad, I tell you. They think we're mad.
(not that I don't think it'll be up here, too, before the sun sets).
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2-19-2008 @ 11:21AM
Matt M said...
Consider this: €79 is roughly Equal to $116 right now. So Europeans are paying $116 for something that costs Americans $69. That's a difference of $47. Shipping from US to Germany costs just $23 and takes about 5 days. Altogether it would still be a savings of €16, assuming you could get someone to ship it there and declare the value and contents correctly so as not to get hit with the VAT charge.
2-19-2008 @ 9:15AM
sparc said...
Yep, still the same price on UK Apple Store. No surprise.
I'm still pissed at the Apple TV remaining the same. That better get reduced when they introduce rentals over here.
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2-19-2008 @ 9:20AM
Billy K said...
Refurb. shuffles are still $49. I'm hoping they'll drop to about $29 and I can add one to my collection.
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2-19-2008 @ 9:35AM
Corinne said...
Note that the refurbished shuffles have been $49 for a while now... and still are... Think they'll see a price drop too? I sure hope so! Who would buy a refurb when you could get a brand new one for the same price?
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2-19-2008 @ 9:52AM
SwissFreek said...
I wonder how long they can keep up this "something new every Tuesday" routine. Notice that this Tuesday's release wasn't *actually* released today, just announced. It doesn't really come out until "later this month".
I know that occasionally Apple has announced products a few weeks in advance of actual availability (and no, the iPhone doesn't count), but does that mean we can expect to see more announcements of things "coming soon" from the company that typically doesn't announce anything in advance? In the past, two weeks has been about a far ahead as they announce. I wonder if this Tuesday routine will stretch that out...
Oh, and for you people that keep holding your breath every Tuesday morning hoping that *this* Tuesday will be the day the new MacBook Pro comes out, I'd venture a guess that if the redesign is actually as drastic as everyone keeps speculating that it will be, it will come out with more of a flourish than your run-of-the-mill "Apple Store Down" stickie note. Just my two cents.
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2-19-2008 @ 10:03AM
J A Samra said...
My $79 Shuffle goes back today. I purchased it 13 days ago and Apple has a 14 day return policy. Lucky I checked apple news this morning.
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2-19-2008 @ 10:20AM
halhiker said...
Too little, too late.
Apple should have reduced the price of the Shuffle BEFORE Xmas and they should have reduced the price to $39. which is more reasonable considering the cost of flash memory these days. They could have sold a few million more if they'd done that.
At this point they should have released an entirely new product perhaps one with a minimal screen at least showing song names and artist. Even at $49 the shuffle is over.
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2-19-2008 @ 10:36AM
split.second said...
As a second iPod, the shuffle is great. Working out and jogging are what its great for. Obviously if its going to be your only DMP then maybe you'll want a screen, and some of those other extras. But as an iTunes user and and owner of an iPod Touch, I don't want to have to switch between media programs to sync my music to my two players. And I have to think a lot of iPod Shuffles out there are second players, used for working out so you don't have to lug around an iPod Classic or Touch or iPhone.
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2-19-2008 @ 10:57AM
Billy K said...
Thanks for reiterating the general consensus everyone landed on three years ago.
2-19-2008 @ 11:49AM
David said...
I love this excitement that Apple is creating around itself. New announcements every Tuesday must be driving people to apple.com (although I don't know how many of those people wouldn't be checking anyway). But as an Apple owner, it's pretty fun to get at least mildly excited to see what Apple's going to do next.
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2-19-2008 @ 12:04PM
DirtClod said...
Also, the aluminum, refurbished iMacs got a significant price cut.
See: http://www.MacintoshOS.com
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2-19-2008 @ 12:32PM
Gordon Werner said...
The mini iPod Shuffle is perhaps the best little gadget ever ... and one of the best examples of minimalist design that still easily performs it's function
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2-19-2008 @ 12:32PM
Gordon Werner said...
The mini iPod Shuffle is perhaps the best little gadget ever ... and one of the best examples of minimalist design that still easily performs it's function
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2-19-2008 @ 5:29PM
Cameron McNab said...
Thank god they didn't update the MacBooks... I just ordered one yesterday! I would've been sooo angry!
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2-19-2008 @ 7:31PM
editonmac said...
I am soooo angry... I just bought a shuffle at the Apple Retail Store. It is unopened, so could i get my $30 back if i bring it unopened to them with the receipt?
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