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Apple taking it easy on flash memory order this year

CNET is reporting that iSuppli announced Apple is "cutting" their flash memory order this year, and in this case "cutting" doesn't mean "cutting" the way you or I would use it (as in, "The doctor said I had to cut my sugar intake, so I'll only have one doughnut instead of six."). No, it means "cutting" as in they're only raising their orders for flash memory by 16% instead of the expected 32% (which is like saying "I'll only eat three more doughnuts instead of six").

Still, it's enough to send a few folks into a tizzy -- as CNET's Tom Krazit says so perfectly: "If Apple coughs, the flash memory market gets sick." I don't know that there's too much to read into this, except maybe that we probably won't see a brand new iPod this year. With the iPod touch and all the iPod iterations out right now, Apple pretty much has the market covered on mp3 players. That doesn't mean they won't drop lots of new products (I hear that they used to make computers of some kind), but it probably does mean that in terms of the current iPod brand, growth has peaked. Until they bring out that gaming device, flash memory isn't their biggest need.

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