Following Fox's lead, Lionsgate is signing up to add a 'Digital Copy for iTunes' to their DVD releases. Owners of DVD's with the extra content will be able to pop them into their Mac (or PC), enter a code into iTunes and have an iPod/iPhone/Apple TV-compatible copy added to iTunes. The copy is only valid for a single iTunes library and the process does require an iTunes account.
Lionsgate is kicking off the program with "The Eye," and – I feel a palpable swell of collective anticipation – "Rambo." That's right, you get a supernatural thriller... and a Stallone sequel. Your iPod has never been so happy, right?
[via applegazette]
Reader Comments (Page 1 of 1)
3-10-2008 @ 6:48PM
AlphaTeam said...
I think it would be nice if all the studios offered this. I would happily buy more discs.
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3-10-2008 @ 8:35PM
mentalsticks said...
hmm... stallone or alba... not an easy choice....
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3-10-2008 @ 9:04PM
punkassjim said...
LOL, "palpable swell of collective anticipation." You're an excellent addition to the TUAW team, Brett, don't let anyone tell ya different.
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3-11-2008 @ 1:27AM
James said...
This is quite pointless. You would think that anyone who has an iPod, uses it for videos and knows what the heck the studios are talking about when they offer this would already know about and use free programs like Handbrake to make iPod ready videos that are not limited to a single version of iTunes out of any DVD they want! I sure do.
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3-11-2008 @ 11:19AM
Dimebag said...
Well, at least it's a step in the right direction… I'm sure they will offer this up via another service with less restrictions like it is currently being done with music. ;(
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