Filed under: Software, Features, Interviews
Evernote: universal human memory extension

Evernote has plans for your brain. More specifically, a vision for the the augmentation of your memory. Phil Libin, CEO of Evernote and a recent Mac convert (who's been enthusiastically replacing his relatives' PCs with Macs to cut down on tech support calls) filled us in on Evernote's big plans.
Originally, Evernote was a Windows desktop application for taking notes, and it was (and is) top-ranked in its class. Then they decided that a broader array of input options and more accessibility could take Evernote light years beyond the initial plans. This included creating a Mac desktop client and a web application to interface everything. It can take your text notes, web clippings, pictures and more, organizing them with a tagging system and attribute filter. The ultimate goal of Evernote is to be, as Phil puts it, a "universal human memory extension."
The Mac desktop client is being developed from the ground up, not ported from the Windows client. This makes for a true Mac experience and a beautiful interface. Feature parity will eventually be maintained (Windows users currently have a slightly different feature set), but the two clients are being developed separately. Read on after the jump to find out what makes Evernote different from your current system for tracking all the information in your life (and find out how you can get in on it!).
What's so special?
Users of Backpack and PackRat, Yojimbo, Together or any other such software are probably wondering what makes Evernote any different from the barrage of information and note organizers available for Macs. It should be noted that Evernote is not a file manager. It deals with notes in the form of text and images. If you use a system like Yojimbo or Together for any form of file management, Evernote won't help you there. So what does it do, and what differentiates it?
First off, handwriting and image recognition. All of the filtering and organization methods (tagging, filtering, searching) in both the desktop client and the web app are very effective, but nothing new. Of course, neither is handwriting recognition; the developers behind Evernote's scrawl deciphering capabilities have roots reaching back to the Newton. But being able to snap a picture of a business card with your cell phone at lunch, sending it to your account and then being able to search for any text on the card is more than just a novel idea. It's a means by which we can build a memory system that works in our favor by allowing images from cameras, cell phones and even screen shots to become searchable, indexable memory tools.
Users of tag-based systems already know that using tags instead of groups or folders allows for more associations to be drawn between items, which works with the way human memory functions. Narrowing searches by attributes such as date, content and source makes finding things simpler. And being able to do something like typing the name of the establishment you were at yesterday and having the beer coaster you took a number on pop up instantly is certainly a useful augmentation to the human brain.
Then there's availability and accessibility. For input, I've already mentioned cell phones and cameras. I'll toss in a mobile version of the web application as well. Add to that the tools available when you're at your computer, which range from manual note composition to browser clippers and screen capture utilities. And for times when you're bereft of all but a pen and, say, a beer coaster, just jot it down and snap a picture back at your computer. And what about getting your notes out of Evernote? You can access your "memory" from your computer or any place with an internet connection, including your iPhone. You can also make notebooks public, email notes and, in the near future, embed your notes in other places on the web.
What's coming?
We caught Phil hot off a big brainstorming session that laid out a roadmap for upcoming features.
The ability to add a checkbox to any note and make it a to-do item is coming. Evernote will track all of your to-do items and make them easy to organize. We're also told that the web interface is going to add Rich Text capabilities with Safari compatibility.
Plans are in the works for a collaborative version of Evernote. The embedding capabilities I mentioned before will also allow for access control to a public notebook by using the privacy settings of whatever you embed the information in.
We talked with him about things like audio notes and the complications of cross-platform audio compatibility. We can say, beyond a shadow of a doubt, that Phil is committed to making Evernote Apple-friendly. We also asked about a Jott Link that would allow voice transcription directly into Evernote and were told it's being looked at right now.
It seemed like just about every oddity or "missing" feature that we noticed was already being fixed or added. For example, we noticed that the source url of web clippings wasn't always available, even though it's always saved. You can find it in the desktop client under Note Info, but plans are in the works to make it more accessible on both desktop and web. Development is high-speed and the team is responsive. Things are looking great.
Can I get some?
By now, you may be feeling left out. Fear not: Evernote has given TUAW a couple of invitations to let our readers get some memory enhancement/brain augmentation of their own. In fact, the first 1000 readers to click this link get in. If you don't make it, watch for more news next week when the next major build is scheduled to be released!

![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)


Reader Comments (Page 1 of 2)
Sean Flanagan said 12:40PM on 3-20-2008
Hmm... Not used to seeing this type of product intro on TUAW. It almost reads like a marketing piece. Did you leave out any full disclosure, Brett?
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Tom said 12:54PM on 3-20-2008
The Mac desktop client is being developed from the ground up, not ported from the Windows client. This makes for a true Mac experience and a beautiful interface.
I stopped reading right there. This is nothing more than a press release. TUAW's credibility is lost with me.
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Oli said 2:16PM on 5-21-2008
I think you chose a poor paragraph to take example of.
When I first stumbled across Evernote (not from here) I quickly dismissed it when I saw it ran on both OSX and Windows since my experience with multi-os clients has been poor.
After downloading the client, I found it was of the same high quality in design and feel (it's interface is very consistent with the rest of Leopard) of an OSX app, and fits in very nicely.
Alex said 12:57PM on 3-20-2008
So Evernote get a nice advert in return for some invitations then.
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Frank Furter said 1:02PM on 3-20-2008
I agree with the other posters - I starting reading it and got the same feeling - marketing/advertising mumbo-jumbo. Then I thought to myself, "Ahh, must just be me - TUAW also mentions other products from time to time..."
Turns out I'm not alone. I find myself spending less and less time here (at TUAW), and its articles like this that drive me away. For crying out loud, the product doesn't even exist! (Oh, but trust us, it well be BEAUTIFUL!!!).
Whatever. In my world we call that 'vaporware'.
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Luigi193 said 1:06PM on 3-20-2008
TUAW does this a lot... It does get a bit annoying. Maybe tone it down k? Your not losing a visitor or anything, and I normally never complain... its just getting a bit much.
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Jim B said 2:02PM on 3-20-2008
Actually the product DOES exist, and it's freaking amazing. I just joined the beta earlier this week.
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Steve in Denmark said 1:09PM on 3-20-2008
I'll have two!
Hang on a minute - you're not being paid by these people, are you?
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Brett Terpstra said 1:14PM on 3-20-2008
No, TUAW's policy prohibits being paid, or even getting free licenses for commercial software. On occasion (when we get excited), we write about products and provide information about potentially useful services for our readers.
Frank Furter said 1:21PM on 3-20-2008
maybe not being paid directly, but it's funny - if you follow the link in the article:
http://evernote.com/prereg/?c=tuaw
you're basically presented with the same dialogue as if you just stumbled onto the site:
http://www.evernote.com/prereg/
Of course, then Evernote wouldn't be able to see how productive their ad -errr, story, was on TUAW.....
Steve in Denmark said 1:29PM on 3-20-2008
@ Frank:
Having worked in Advertising for more years than you'd think, and having written countless thousands of them myself; I too can spot a copy'n'pasted Press Release when I see one.
You send them out knowing the Sub is gonna edit the knackers out of it, but you always hope there's one that'll just run it, the way Nature intended...
And, the point is: Objectivity. TUAW used to have it.
Brett Terpstra said 1:30PM on 3-20-2008
@Frank The (minor) difference between the links would be that the TUAW link gives you instant acceptance to the closed beta.
Frank Furter said 2:46PM on 3-20-2008
Instant acceptance? Come on. Give your readers a little credit, the interweb wasn't invented yesterday. Nor was the idea of 'creating a buzz' by "limiting it to the first 1,000 users".
Are we supposed to believe that the demand is so huge that poor 'ol Phil has his inbox overflowing with beta requests? Suuuuure.
Why not say something a little more along the lines of "respond in the next 10 minutes and get a sneak preview of blah blah blah...."
Hey! Even better - you could see if Billy Mays could do an infomercial for TUAW!
I do commend you, though, for defending your position. Sad, but noble.
Mysterius said 4:54AM on 4-07-2008
... what?
Of course the sign-up pages look similar! What do you expect, a customized spiffy page *just* for TUAW readers?!
The difference, as pointed out already, is that the TUAW page gives you "instant access". What do you want instead? Delayed access?
Yeah, perhaps this could allow Evernote to track the success of TUAW's story. And perhaps there's a lack of another way to offer exclusive invites.
Tay said 1:12PM on 3-20-2008
I've tried this in beta and it's a nice app, but it can't handle PDFs, which is a deal-killer for me.
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Steve in Denmark said 1:13PM on 3-20-2008
"We caught Phil hot off a big brainstorming session that laid out a roadmap for upcoming features.
The ability to add a checkbox to any note and make it a to-do item is coming as well..."
Wow, that was some session. I'd love to have been a fly on the wall at THAT one. Must have gone on for, well literally, seconds. At least. I wonder what the cleaner's ideas were.
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david said 10:01PM on 3-20-2008
walking eye!
no one appreciates the feelings of custodial technicians.
lo_fye said 1:15PM on 3-20-2008
"universal human memory extension" -- it already exists. It's called The World Wide Web.
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winkyeah said 1:19PM on 3-20-2008
Looks great! I also REALLY REALLY need PDF support for it to be a viable solution for me. Although...if I can copy and paste a web page into it, I may not need PDF as much, because 90% of my pdf's are prints from the browser (receipts, etc.)
I am really looking forward to this.
On a side note regarding all of the other comments: chill out! Isn't it TUAW's MO to bring us interesting news about the Mac platform that will make us more productive? I know that I have been looking for this kind of cross-platform brain dumping app for a long time and TUAW was the first to show it to me. Cheers!
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AlanY said 1:33PM on 3-20-2008
I got into the beta of this a few days ago. I'm not really impressed... apart from the text recognition (which forces you to sync to their webserver, because recognition only happens on the server), it's pretty slim on features compared to other Mac Apps out there (Yep, Leap, DevonThink, Yojimbo). The use of Core Animation is cool, but parts of the UI look like they were lifted straight from Yep (e.g. the rounded dotted imaged displayed before an image preview is made). Evernote is one of the 400lb gorillas on Windows along with UltraRecall, but the competition on OS X is so much better that it's going to be a hard slog for them.
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