Clever Get a Mac sidebar ads

Apple has some clever new Get a Mac sidebar ads running on various sites around the net, including ZDNet. In them, PC repeatedly hits an emergency reset lever (attempting to clear negative banners about Vista) to less than good effect. The humorless sort are quick to point out that the quotes PC resets don't come from actual reviews, but instead from op-eds and the like. Personally, this seems like a distinction without difference. The point is that Vista has not been that well-received in the tech world and Apple is right on target about that in this series of ads. (As to various problems with Leopard, well, that's for a another time).

Thanks to everyone who sent this in.

[via Gizmodo]

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Source: http://www.youtube.com/watch?v=sd1b8vLz9LA

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Apple has some clever new Get a Mac sidebar ads running on various sites around the net, including ZDNet. In them, PC repeatedly hits an...

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David

@Casey- Yeah, right. Like you had your credit card out and were all excited to get a new MBP, and then you saw this ad and just decided it just wasn't worth it.

March 25 2008 at 4:21 PM Report abuse Permalink rate up rate down Reply

3 replies to David's comment

casey

Stuff like this is partly why I WON'T be buying a new Mac anytime soon.

March 25 2008 at 12:57 PM Report abuse Permalink rate up rate down Reply

farfisa

Creative use of the ad space and well done. But unless you're surfing around looking for funny ads it's still really annoying.
They ran one like that on Engadget a while back and it got a huge response. Mostly from people wanting them to never host an ad like that again.
http://www.engadget.com/2007/11/20/the-elephant-sized-ad-in-the-room/

March 25 2008 at 12:39 PM Report abuse Permalink rate up rate down Reply

They've been running these since before Christmas...

March 24 2008 at 11:22 PM Report abuse Permalink rate up rate down Reply

Mat Lu

I swear. Apple has been running sidebar ads for a while. They haven't been running THESE sidebar ads for that long! It's the same deal when they release a new commercial in the Get a Mac campaign and we post on it.

March 24 2008 at 11:08 PM Report abuse Permalink rate up rate down Reply

1 reply to Mat Lu's comment

Chris

And thank you for doing so. I enjoy the ads but I use Adblock so I never get to see them (and don't want to while browsing).

March 25 2008 at 10:28 AM Report abuse Permalink rate up rate down Reply

RWhitney

Welcome to 2008, TUAW- glad you joined up!

March 24 2008 at 11:03 PM Report abuse Permalink rate up rate down Reply

What is a review really but an op-ed?

March 24 2008 at 10:10 PM Report abuse Permalink rate up rate down Reply

Zac Bedell

Wow... That's annoying. Yay for AdBlock!