Buy movies with your Apple TV

"we can't allow corprate industries to be allowed to control what a consumer chooses to do with a product they purchase"

You have the choice not to buy from Apple.

"if I want to install OSX on a dell then who cares. I think it is in apples best interest to open there doors a little more. By doing so they might just see how well it will benefit them in the long run."

Well it turns out Apple cares, and you're wrong.

It is not in Apple's best interest for many reasons (3rd party driver support (compatibility/stability), Apple likes selling hardware, Apple has a brand/image to maintain).

uh...that's probably because they sit way too far away from the screen, haven't bought and hdtv, or are legally blind. I don't OWN a bluray player yet, due to the cost of media, but i seriosuly have to wonder who can't see a difference (at least those who get their eyes checked regularly). In fairness, i think a lot of people don't get their eyes checked or choose to wear glasses/contacts/get lasik- - so i suppose it makes sense... still ridiculous.

I can understand that, even given HD sets. The quality going from DVD to Blu-Ray doesn't compare with the difference of going from VHS to DVD. The reason Blu Ray is not going to have the impact that DVD did is because you're paying to replace your collection, and while the quality is a lot better, nothing else changes. You still have physical media, you still have the same random-access control. Think about how much of a pain it was to rewind and fast-forward video tapes (if you do, I don't know how old you are, you may have never used a VHS system). Blu Ray doesn't really offer the fundamental change that DVDs brought.

People really flocked to DVDs because it promised the convenience that they enjoyed switching their collection from tape/LP to CD. Blu Ray doesn't really offer that same experience. Eventually it will catch on because they will be priced the same as DVDs and newcomers to the market will choose them over DVDs, but it will take a _long_ time before DVDs will be replaced, much longer than it took with VHS.

here here.

Sigh. When are people going to learn that it's not Apple who is insisting on DRM? It's the MOVIE STUDIOS. The MOVIE STUDIOS are the ones who won't let you make a backup copy. Boycotting Apple will do NOTHING, since Apple is not the one who made the decision to put DRM on the content.

"You have been able to purchase movies directly to the Apple TV since 2.0 came out."

Actually no... The Take 2 release only let you purchase Music or TV Shows.

I agree; I'm sure this functionality was available on the software before today, since I've seen it and I haven't been home to use my Apple TV yet today.

I for one am backlashing. Insignificantly, no doubt, considering the general puritanical showing on this thread.

Stop asking reasonable questions. There's nothing reasonable about getting movies this way!

Its been said before, but: low quality, DRM, no special features... why would anyone want to pay money for this?

We're not going to beat Bluray this way...

@Jonathan

HD space saving, Do you own a theater? They got to start somewhere...i did:)